Affiliate Marketing Business

How Much Money Do Affiliate Marketing Businesses Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, affiliate marketing businesses can make between $500-$773,000 per month.
The average revenue for a successful affiliate marketing business is $77.5K per month.
The highest grossing affiliate marketing business in our records makes over $9,276,000 per year.
Affiliate marketing business owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an affiliate marketing business?

And now you're wondering how much affiliate marketing business owners actually make...

Well, let’s dive in!

Here are example of real affiliate marketing businesses and how much money they make - as reported by the founders themselves:

1. Casino Guru ($9.28M/year)

Casino Guru, a website about online casinos, was started by a software engineer and a graphic designer who believed in the power of SEO.

Despite a slow start with only 50 organic visitors per week, they persevered and eventually achieved rapid growth, becoming the world's third most visited website in their segment with over $500k/month in revenue.

They continue to expand their offerings and diversify their brands to mitigate risk in the future.

How much money it makes: $9.28M/year

2. Levanta ($6M/year)

Ian Brodie and his co-founder Rob came up with the idea for Levanta after quitting their jobs at the onset of COVID-19. Inspired by Rob's experience at an affiliate tracking platform, they aimed to create a software product for recruiting affiliates.

Initially, they pivoted to offering affiliate recruitment services because they lacked technical skills. They then posted a Fiverr Gig and attracted hundreds of clients inquiring about their services.

Seeing the interest through Fiverr validated their concept.

How much money it makes: $6M/year

3. Todays Business ($6M/year)

Billy Ash, the Co-Founder and Chief Digital Officer of Today's Business, got his start in digital marketing while working for the Hurricane Junior Golf Tour in Tampa. After a successful event, Ash and his partners pivoted to social media marketing, offering services like reputation management and time optimization. They expanded their offerings to include SEO, website development, and paid media management, and have since grown into one of the fastest-growing private companies in the US, with clients like the Cleveland Cavaliers and the Menlo Club.

How much money it makes: $6M/year

4. Glimp Ltd ($1.2M/year)

Denis and his co-founder Michael started Glimp, a utilities, financial products, and insurance comparison website in New Zealand, after meeting during a coding bootcamp. Inspired by the success of price comparison websites in the UK, they decided to bring the concept to New Zealand and were the first to offer comparisons for multiple products. Through hard work and a focus on AdWords and SEO, they were able to grow their revenue to $60k in their first year and have since doubled their revenue each year.

How much money it makes: $1.2M/year

5. Making Sense of Cents ($996K/year)

Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey.

She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst.

Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.

How much money it makes: $996K/year

6. Buildapreneur ($960K/year)

Spencer Mecham, the founder of Buildapreneur, was introduced to the concept of affiliate marketing while working at a digital marketing agency.

Inspired by a co-worker's successful blog that reviewed vacuum cleaners, Spencer decided to enter the affiliate marketing space.

He initially struggled with starting a blog and trying other platforms like Instagram, but found success by accident when a YouTube video he created blew up and received hundreds of thousands of views.

From there, he pivoted to YouTube and has since grown his audience to nearly half a million people across various platforms, using content marketing to attract and retain customers.

How much money it makes: $960K/year

7. Travel Blogging 101 ($660K/year)

Shelley, a former travel magazine editor, started a travel blog after leaving her corporate job.

In just two years, she became a six-figure blogger and taught others how to achieve similar success.

Through her courses and blog, Shelley has generated significant income and plans to continue expanding her business and creating more courses in the future.

How much money it makes: $660K/year

8. Swim University ($600K/year)

Matt worked in pool stores from the age of 13 to 25, where he gained extensive knowledge about pools. During this time, he also taught himself how to create websites. One day, his boss noticed him working on a website and asked him to make one for the pool company.

As he became more skilled in web design, Matt envisioned creating a website to educate people on pool and spa care. It took him two years to develop the website and an additional seven years to transform it into his full-time occupation.

How much money it makes: $600K/year

9. Add Value | Growth Marketing Agency ($600K/year)

24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.

How much money it makes: $600K/year

10. affLIFT ($540K/year)

After years of experience in popular affiliate marketing forums and serving as a moderator on AffiliateFix, Luke noticed a significant gap in the market.

While premium affiliate marketing communities were often expensive and daunting for newcomers, free forums were cluttered and outdated, making valuable insights hard to find.

Motivated by this, Luke envisioned creating affLIFT, a welcoming space offering premium content at an accessible price, ensuring every member could see a positive return on their investment.

How much money it makes: $540K/year