Adult Toys Business

4 Adult Toys Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Explore a thriving niche with boundless potential: starting an adult toys business. This venture involves creating, sourcing, and selling intimate products designed to enhance pleasure and intimacy.

Entering this market, you'll develop a keen understanding of product reliability, safety standards, and consumer preferences. Effective marketing strategies are crucial, as is building an inclusive and non-judgmental brand image to attract a diverse customer base.

One of the key benefits is the steady demand for these products, driven by growing acceptance and a focus on sexual well-being. From online stores to subscription boxes, there are various ways to cater to the unique needs of your clientele.

Ready to put in the effort? Your journey will include tasks like managing an e-commerce platform, product selection, and navigating discreet shipping options. If you're passionate about promoting a healthier outlook on pleasure and intimacy, this business idea promises both fulfillment and financial rewards.

In this list, you'll find real-world adult toys business success stories and very profitable examples of starting a adult toys business that makes money.

1. Betty's Toy Box ($1.5M/year)

Carolyn Eagle, the co-founder of Betty's Toy Box and Naughty North, came up with the idea for her businesses after realizing that there were few online shopping options for adult pleasure products that were comfortable, non-intimidating, and representative of different demographics. With a focus on education and open discussion, Carolyn aimed to normalize the use of sex toys and remove the stigma surrounding them. The business has seen impressive growth, with sales of approximately $125,000 per month and a 60% increase in revenue last year, driven by the increasing interest in sexual health and pleasure during the COVID-19 pandemic.

How much money it makes: $1.5M/year
How much did it cost to start: $2K
How many people on the team: 14

How We Started A $125K/Month Ecommerce Network Focused On Adult Pleasure Products

Betty's Toy Box and Naughty North are a leading eCommerce network focused on adult pleasure products and accessories, growing over 60% last year with sales of approximately $125,000/mth, with sales increasing even further during Covid.

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2. TechySex ($60K/year)

Martin Moore, the founder of TechySex, stumbled upon the idea for his business when he realized there was a lack of information and quality content on sex toys and sexual wellness.

After working as a freelance writer in the industry, he decided to create his own blog to provide valuable resources and recommendations.

With a focus on SEO and organic traffic, TechySex has become profitable, generating around $5K per month and attracting readers from both the USA and Europe.

The future looks promising as Martin plans to expand his team and explore new ways to increase income.

How much money it makes: $60K/year
How much did it cost to start: $20
How many people on the team: 0

I Turned Something That Nobody Talks About Into A $60K/Year Blog

TechySex is a website that offers sexual wellness education and sex toy reviews, making around $5k per month on average and featuring affiliate programs as the main source of income; the founder Martin Moore started it after having experience as a ghostwriter in the adult industry and noticing a huge lack of information on sex toys as well as sexual wellness in general.

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3. Super Smash Cache ($24K/year)

Cy, an award-winning sex blogger, started her review blog, Super Smash Cache, after realizing the lack of honest information about body-safe sex toys. With a background in biology and art, Cy wanted to create a platform that challenged assumptions about sexuality and provided a space for sexually expressive individuals. Today, her blog has amassed over 11,000 followers on Instagram and brings in around $2,000 a month through affiliate commissions, sponsored posts, and banner ads.

How much money it makes: $24K/year
How much did it cost to start: $14
How many people on the team: 0

How My Blog With Body-Safe Sex Toys Reviews Turned Into A $2K/Month Side Hustle

Sex blogger turns a free WordPress blog into a $2,000 a month part-time digital business by investing in education, self-hosting, and building relationships within the NSFW community.

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4. Behind Chocolate Eyes, LLC. ($6K/year)

Montoya "Chocolate" Walton, a Texas-based financial analyst, came up with the idea for her online adult shop, Behind Chocolate Eyes, LLC, after realizing the profitability of the adult entertainment industry during the COVID-19 pandemic. Despite facing initial funding challenges, Montoya took a leap of faith and found a wholesale sex toy distributor to kickstart her business. Within just 4 months, she has made over $2.5k in sales and is confident in the future success of her venture.

How much money it makes: $6K/year
How many people on the team: 0

I Started A Profitable Sex Toy Shop With Just $1,200

Founder Montoya "Chocolate" Walton started an online adult shop named Behind Chocolate Eyes, LLC with just $1,200, and has made $2.5k+ in total revenue in only 4 months through online purchases and events, with plans to expand her business to a mobile adult shop and increase her social media following.

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Read by 5,806 founders