Adult Toys Business

How Profitable Is An Adult Toys Business? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is An Adult Toys Business? (Updated for 2024)

So you want to start an adult toys business?

And the first question that came to your mind was, “well, are adult toys businesses actually profitable?”

With a market size of $33.6B - there’s plenty of business to go around.

Especially considering:

You could start a adult toys business with as low as $14
Based on our data, adult toys businesses generate an average of $398K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a adult toys business.

Let’s dive in!

Is an adult toys business profitable?

Yes, an adult toys business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $398K per year with an estimated gross margin of 43%, you could expect to recover your investment within 9 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your adult toys business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your adult toys business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is an adult toys business worth it?

If you’re wondering if a adult toys business is worth it, the answer is a big YES. With adult toys businesses, you have the potential to earn $398K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $33.6B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a adult toys business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful adult toys businesses case studies.

Examples Of Profitable Adult Toys Businesses

Here are a few examples of profitable adult toys businesses, and a few more details about them:

1. Betty's Toy Box ($1.5M/year)

Carolyn Eagle, the co-founder of Betty's Toy Box and Naughty North, came up with the idea for her businesses after realizing that there were few online shopping options for adult pleasure products that were comfortable, non-intimidating, and representative of different demographics. With a focus on education and open discussion, Carolyn aimed to normalize the use of sex toys and remove the stigma surrounding them. The business has seen impressive growth, with sales of approximately $125,000 per month and a 60% increase in revenue last year, driven by the increasing interest in sexual health and pleasure during the COVID-19 pandemic.

Is it profitable? Yes
How much money it makes: $1.5M/year
How much did it cost to start: $2K

How We Started A $125K/Month Ecommerce Network Focused On Adult Pleasure Products

Betty's Toy Box and Naughty North are a leading eCommerce network focused on adult pleasure products and accessories, growing over 60% last year with sales of approximately $125,000/mth, with sales increasing even further during Covid.

Read this case study

Read by 10,642 founders

2. Behind Chocolate Eyes, LLC. ($6K/year)

Montoya "Chocolate" Walton, a Texas-based financial analyst, came up with the idea for her online adult shop, Behind Chocolate Eyes, LLC, after realizing the profitability of the adult entertainment industry during the COVID-19 pandemic. Despite facing initial funding challenges, Montoya took a leap of faith and found a wholesale sex toy distributor to kickstart her business. Within just 4 months, she has made over $2.5k in sales and is confident in the future success of her venture.

Is it profitable? Yes
How much money it makes: $6K/year

I Started A Profitable Sex Toy Shop With Just $1,200

Founder Montoya "Chocolate" Walton started an online adult shop named Behind Chocolate Eyes, LLC with just $1,200, and has made $2.5k+ in total revenue in only 4 months through online purchases and events, with plans to expand her business to a mobile adult shop and increase her social media following.

Read this case study

Read by 5,796 founders

3. TechySex ($60K/year)

Martin Moore, the founder of TechySex, stumbled upon the idea for his business when he realized there was a lack of information and quality content on sex toys and sexual wellness.

After working as a freelance writer in the industry, he decided to create his own blog to provide valuable resources and recommendations.

With a focus on SEO and organic traffic, TechySex has become profitable, generating around $5K per month and attracting readers from both the USA and Europe.

The future looks promising as Martin plans to expand his team and explore new ways to increase income.

Is it profitable? Yes
How much money it makes: $60K/year
How much did it cost to start: $20

I Turned Something That Nobody Talks About Into A $60K/Year Blog

TechySex is a website that offers sexual wellness education and sex toy reviews, making around $5k per month on average and featuring affiliate programs as the main source of income; the founder Martin Moore started it after having experience as a ghostwriter in the adult industry and noticing a huge lack of information on sex toys as well as sexual wellness in general.

Read this case study

Read by 4,547 founders

Learn more about starting an adult toys business:

Where to start?

-> How to start an adult toys business?
-> How much does it cost to start an adult toys business?
-> Pros and cons of an adult toys business

Need inspiration?

-> Other adult toys business success stories

Other resources

-> Adult toys business tips

How much can you make with an adult toys business?

With a adult toys business, you can make an average of $398K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $14. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 9 months.

How much does a adult toys business make a week?

Based on our data, average weekly revenue for a adult toys business ranges around $8.28K. As such, you could see monthly revenues of $33.1K.

To know if your adult toys business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your adult toys business.

How much do adult toys businesses owners make?

The income of an adult toys business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established adult toys business is about $8.28K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as an adult toys business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Adult Toys Business Profit Margins

Generally speaking, an adult toys business can expect profit margin of around 43%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of an adult toys business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, adult toys business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, adult toys business owners can ensure long-term sustainability and profitability for their business.

Adult toys business owner salary

The salary of an adult toys business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established adult toys business, in a prime position, might see an average weekly salary around the ballpark of $3.56K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a adult toys business may be a promising business to start - but the success of your adult toys business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable adult toys business.

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Starting An Adult Toys Business: Everything You Need To Know

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