doyouevenblog.com

How Pete Transformed Blogging Passion into a $100K/Year Business

March 13th, 2025

Founded By

Pete McPherson

Monthly Revenue

$8.33K

Founders

Profitable

Yes

Year Started

2017

Customer

B2C

Founded By
Pete McPherson: Monthly Revenue
$8.33K

Founders
1: Profitable
Yes

Year Started
2017: Customer
B2C

Who is Pete McPherson?

Pete McPherson, the founder of DoYouEvenBlog.com, transitioned from a career as a CPA in corporate America to blogging and podcasting full-time. Originally from Cadillac, Michigan, McPherson has a background in accounting and has spent over a decade exploring various online ventures before successfully establishing his current business.

What problem does doyouevenblog.com solve?

doyouevenblog.com helps aspiring bloggers and online creators navigate the overwhelming world of blogging and podcasting by offering down-to-earth advice, practical resources, and a supportive community to build profitable online ventures, eliminating the trial-and-error frustration that comes with figuring it all out solo.

How did Pete come up with the idea for doyouevenblog.com?

Pete McPherson had a well-paying job as an accountant, but he found himself drawn to the world of blogging and podcasting. Over the years, he had launched multiple blogs and found himself captivated by the process rather than the topics. When he had a brief stint at a startup, it seemed like the perfect balance of stability and time to explore his passions, but a sudden layoff left him with an unexpected push to pursue what he loved.

Faced with the realization that the niche was saturated, Pete was initially hesitant to focus on blogging about blogging. However, after being laid off, he decided to follow his heart and started DoYouEvenBlog in 2017. This was the catalyst he needed to finally dive into the subject that truly interested him. This decision was bolstered by interviewing seasoned bloggers and entrepreneurs, which not only validated his interests but also provided essential insights that shaped his content.

Through trial and error, Pete honed in on his audience's needs, adjusting his offerings based on feedback and experience. This iterative process taught him the importance of serving a niche and clearly understanding his own desires within his business. His journey underscored the significance of persistence, adaptability, and leaning into one's genuine interests, valuable insights for any aspiring founder.

How did Pete McPherson build the initial version of doyouevenblog.com?

Pete McPherson built Do You Even Blog by leveraging a deep understanding of blogging and podcasting, gained from years of experimentation and direct industry engagement. He didn't start as a technical developer but focused on content creation, initially using simple tools, like basic blog platforms and standard podcasting software, to gain traction. He conducted many interviews with notable figures in the blogging world to extract insights and information, which enriched his content and attracted a loyal audience. The initial building phase was arduous, especially after being laid off and needing to generate income urgently, which pushed him to quickly release products. The challenges included creating engaging content with an authentic voice that could resonate with a saturated market, and using this content to build a strong online community over time.

Do You Even Bog Homepage

What was the growth strategy for doyouevenblog.com and how did they scale?

Podcasting & Blogging

Do You Even Blog utilized podcasting and blogging as key channels to fuel growth. Pete conducted interviews with well-known bloggers and entrepreneurs, sharing their insights on building successful online ventures. These interviews not only provided valuable content but also helped establish credibility and fostered relationships with potential mentors and influencers in the blogging industry.

Why it worked: Leveraging podcasting and blogging facilitated networking opportunities and spread awareness about the brand. The content resonated with aspiring creators seeking guidance, fostering community engagement and increasing traffic to the website.

YouTube

Starting a YouTube channel allowed Do You Even Blog to reach a broader audience through video content. By sharing instructional videos and interviews, they catered to visual learners and individuals seeking in-depth guidance on starting and growing blogs.

Why it worked: Video content is highly engaging and accessible, making it an effective medium to demonstrate expertise and foster connections with viewers. This helped in expanding the audience base and converting viewers into subscribers of Do You Even Blog.

Email Marketing

An active and engaging newsletter became a powerful tool for Do You Even Blog. They sent exclusive content and updates directly to subscribers’ inboxes, keeping the community engaged and informed.

Why it worked: Email marketing maintains a direct line of communication with the audience, enabling timely engagement and nurturing relationships. It also provided a space for delivering personalized content that deepens audience connection and loyalty.

Networking & Partnerships

Pete McPherson leveraged partnerships and collaborations with other creators and influencers in the blogging and online business space. By appearing in podcasts, guest blogging, and attending conferences, Do You Even Blog broadened its reach and visibility.

Why it worked: Networking and partnerships amplified reach, providing access to other creators’ audiences. This cross-pollination of content and ideas increased brand exposure and credibility, driving traffic and potentially opening avenues for collaboration opportunities.

What's the pricing strategy for doyouevenblog.com?

DoYouEvenBlog.com offers free resources like courses and podcasts, with a premium Online Impact community priced at $249/year for exclusive content and networking opportunities.

What were the biggest lessons learned from building doyouevenblog.com?

Embrace Failure as a Learning Curve: Pete's journey included over 50 failed blogs and businesses before finding success with DoYouEvenBlog. This shows that failing isn't a stop sign but a detour toward success. Keep experimenting and learning from each misstep.
Find Your Passion: Despite starting numerous ventures, Pete realized he was more interested in the process of blogging and teaching it rather than the topics. This passion kept him going even when things got tough. Finding what genuinely interests you can sustain you through difficult times.
Build Genuine Relationships: Pete leveraged his network by asking friends and family for support when launching his email list and also reached out to established bloggers for insights. Authentic connections can provide invaluable support and opportunities.
Adapt and Pivot Based on Feedback: Pete’s success didn’t come from sticking rigidly to one plan. He adapted his strategies by pivoting to products and services that resonated more with his audience’s needs, showing the importance of flexibility in business.
Clarity Over Time: It took Pete time and multiple trials to gain clarity on his business direction. He learned to focus on what worked rather than dwelling on failures, which helped him create the business he wanted. Seeking clarity is a continuous process, achieved through experience and persistence.

doyouevenblog.com Acquisition: How much did doyouevenblog.com sell for and what was the acquisition price?

Doyouevenblog.com was recently sold for $45,000, facilitated by the broker acquire.com.

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