21 Nutrition Business Ideas You Can Start Today [2024]

Updated: July 15th, 2024

Interested in starting nutrition business in 2024?

We put together 21 of the best nutrition business ideas you can start today.

For each dietitian business idea, we’ll show real-world examples of other dietitians businesses to help you see what it takes.

Here's the full list:

1. Become a wellness coach

A health and wellness coach is a supportive guide who helps clients set health goals such as weight loss, improved energy levels, stress management, etc.

Health and wellness coaching is becoming popular. Therefore, if you consider yourself an expert in health and wellness, starting your health and wellness coaching business can be a significant business venture.

Some business ideas and opportunities for wellness coaching include:

  • Corporate wellness coach
  • Yoga teacher
  • Personal trainer
  • Nutritional therapist
  • Herbalist
  • Weight loss coach

The route you choose as a wellness coach depends on your ultimate career goals, your budget, and the amount of time you intend to commit to a health coaching program.

How much you can make: $100 — $300,000/month

How much does it cost to start: $800 (?)

How long does it take to build: 60 days (?)

How I Started A Mobile Yoga Studio

Chakra5 is a mobile wellness team that generates $6k per month doing yoga/meditation/pilates classes, vegan cooking classes and sound baths on demand, boasting a strong online presence to attract and retain customers while also using free tools to keep monthly business costs below $100.

Read by 11,996 founders

2. Become a fitness-focused marketing consultancy

A fitness-focused marketing consultant helps gym studios, health clubs, equipment manufacturers, and nutrition and supplement companies market their services to potential customers.

The expert works with fitness-focused business owners to come up with unique marketing strategies so that these businesses can maximize their client reach and achieve their marketing goals.

To become a fitness-focused marketing consultant, you need a good understanding of the target customers and be able to identify gaps within the market.

3. Start a healthy snack food business

Businesses with healthy snacks are becoming increasingly popular. This is because people are becoming more conscious of what they eat and the ingredients used in their food products.

Compared to a few decades ago, more people value health over anything else. A tasty snack food business can be a great way to turn your passion for snacking into profit.

The global healthy snacks market is expected to reach $152B by 2030, and there’s no sign of this slowing down. Healthy snacks can include anything from protein bars to gluten/dairy-free alternatives to chips, cookies, crackers, and more.

How much you can make: $15,000 — $3,000,000/month

How long does it take to build: 270 days (?)

How We Started A Caffeine Gum Product, Sold 12 Million Pieces, And Landed A Deal With CVS

Neuro co-founders Kent Yoshimura and Ryan Chen developed their functional gum and mint products to offer a portable, healthy, and efficient alternative to energy drinks and supplements, hitting 12M pieces sold and generating ~$500k in monthly revenue with over 25% repeat customer rate and retail presence in over 6,500 locations including 5,000 CVS stores.

Read by 20,013 founders

4. Start a catering business

A catering business is responsible for providing food & beverage-related services for vast types of events.

Catering businesses are known to be more flexible than other businesses because they don’t have to worry about location or pricing and can even work 24/7. They can cater anywhere and offer any price point that they want.

However, starting a catering business requires a lot of planning.

To start a successful catering business , you'll need to plan and prepare menus, manage budgets, handle clients, and more.

In addition, catering allows you to meet more people and show off your cooking skills.

How much you can make: $4,000 — $6,000,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 90 days (?)

Pivoting From Social Media Aggregator To $6M/Month People Search Tool

Spokeo is a people information service helping over 15 million users a month search and connect with others through organizing over 14 billion records into easy-to-understand reports generating over $6M per month.

Read by 20,898 founders

5. Start a nutrition supplements business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

How much you can make: $1,000 — $1,000,000/month

How long does it take to build: 200 days (?)

How I Created A $30K/Month Greens Superfood Powder Supplement

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

Read by 15,909 founders

6. Start an online diet and fitness business

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

How much you can make: $10,000 — $80,000/month

How long does it take to build: 190 days (?)

How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

Read by 8,192 founders

7. Start a recipe books business

If cooking is your passion, consider starting a recipe book business. You can create recipe books and sell them online or at a physical bookstore. To start a recipe book writing business, identify a niche and apply your creativity in creating unique recipes.

How much you can make: $2,000 — $62,000/month

How much does it cost to start: $7,500 (?)

How long does it take to build: 382 days (?)

How I Started A $15K/Month Food Blog For Fitness Enthusiasts

How one food blogger turned his passion into a business that brings in $15k-$20k per month through display advertising, affiliate marketing, and exclusive content, and doubled in revenue every year since going full time in 2018.

Read by 12,630 founders

8. Start a weight loss clinic

The modern lifestyle puts us at the risk of becoming obese. Health-conscious people are looking for weight loss clinics to help them stay healthy.

A weight loss clinic provides exercise planning and weight and body measurement services. Providing weight loss advice and coaching people on dietary behavior can be fun and profitable. If you are passionate about helping people through the weight-loss journey, start your own weight loss business. It can be a medical weight loss program or a non-medical one.

To start, you must decide whether an independent weight loss clinic or a franchise option is right for you.

How much you can make: $45,000 — $100,000/month

How long does it take to build: 197 days (?)

I Grew My Company To $45K/Month In 1.5 Years [By Myself]

Keto Girl Nutritionist's founder, Priscilla Blevins, shares how she started her multi-six-figure online private practice, offering a high-ticket group coaching program for women with a thyroid imbalance, went from making $150 a month to $45,000+ a month within one and a half years, all while utilizing Instagram as her primary marketing strategy.

Read by 4,354 founders

9. Start a fitness center

Are you interested in starting a business that revolves around health and body fitness? How about setting up a fitness center?

A fitness center business is a health, recreational, and social facility geared towards exercise and other physical activities. These centers serve people who may want to do workouts to get into shape and improve their overall health.

The health and fitness industry is one of the fastest-growing industries today. Some factors behind the sector’s popularity include a health-conscious population who want to avoid lifestyle-related illnesses, social media influence, and a shift towards better healthcare.

Starting a fitness center business can be a fun and profitable venture. If you plan to start the business, secure a good location, and equip your fitness center adequately. You may choose to operate entirely online or a hybrid model where you have the physical fitness center and the online one.

How much you can make: $20,000 — $59,000/month

How long does it take to build: 145 days (?)

I Built A $240K/Year Business While Deployed In Kuwait

BioFit is a fitness studio that offers safe and effective exercise through high-intensity training (HIT) methodology, using adaptive resistance exercise (ARX) machines that can achieve results in as little as 20 minutes a week, with an 80% closing ratio, over 70% client retention, 125 clients, and an average monthly revenue of $20k.

Read by 3,464 founders

10. Start a counseling business

Mental illnesses can curtail an individual’s ability to lead a fulfilling life. Mental health issues can cloud relationships, family life, and careers.

Guidance and counseling experts help people deal with mental health conditions across economic, social, and racial groups.

To start a counseling business, identify a niche and focus on building expertise around that area.

For instance, you can concentrate on economic or financial counseling, social issues such as a family or marriage counseling business, or an education and life coaching business where you counsel people in choosing a career and chasing their dreams.

Once you have decided on the niche, market your services through focus groups or target individuals.

How much you can make: $12,000/month

How long does it take to build: 120 days (?)

We Started A $96K/Year Therapy Room Rental Business During The Pandemic

Space To Be You is a mental health and holistic therapy center that has grown at 30% month-on-month and currently generates $8000 in monthly revenue with 25 counselors and massage therapists providing services, and discusses securing funding and the challenges of starting up a therapy business during the pandemic.

Read by 3,957 founders

11. Become a yoga instructor

The first step to becoming a yoga instructor is obtaining a certification from an instructor-affiliated institution near you. Your next step should be drawing up a business plan considering various projections. Finally, determine whether to open a brick-and-mortar establishment, offer online yoga classes, or a hybrid model.

The option has far more responsibilities for brick-and-mortar establishments, like paying rent and utility expenses. Also, check business-zoning requirements and acquire the required licenses. Proper marketing strategies will help you build clientele fast and grow your business.

How much you can make: $59,000 — $60,000/month

How long does it take to build: 282 days (?)

How I Started A $60K/Month Personal Training Company

Live Fit, a personal training company founded in 2011, grew from earning $80,000 in their first year with two trainers to earning over $760,000 in 2019 with 12 trainers and two locations, thanks to a focus on building trusting relationships and providing a variety of services to clients.

Read by 8,577 founders

12. Start an online cooking business

If you love to cook and want to start a business online, there are several opportunities that you can explore. Here are a couple of different approaches you can take:

  • Sell your recipes online
  • Become an influencer or blogger
  • Conduct online cooking classes/courses

Here are some benefits of starting an online cooking business:

  • You can have flexible working hours
  • You can start the business from your home
  • It requires a small investment
  • Cooking business is a rewarding work

How much you can make: $17,000/month

How much does it cost to start: $2,550 (?)

How long does it take to build: 60 days (?)

How I Started A $17K/Month Food Blog And Recipe Development Business

How co-founders of Crowded Kitchen, a plant-based recipe website and creative content business, grew their social media following to nearly 200k and became a leader in the plant-based recipe space, while also offering photography and recipe development services to major food and beverage brands.

Read by 7,253 founders

13. Start a grocery store

A grocery store sells a wide variety of food products, fresh or packaged, and other household & personal care items. The grocery store industry is the largest retail channel that makes $682 billion in the United States.

To start a basic grocery store, you can expect to spend a minimum of $50,000. Ideally, the bigger expense would be the rent, equipment, labor cost, cash registers/POS systems, and software. Some of these are recurring monthly fees. However, the location, size of the store, competitors, and local customers will significantly impact the business. A new grocer should sell more items for a lower price to make a more significant profit.

A new grocer can also save costs by buying the items from local distributors. The distributor is the middleman between the manufacturer and the grocery store selling it. Once the store cost and location are decided, the next step is to obtain a seller license. In most states, a grocer's license is required to run a grocery store.

Thus an average grocery store has a profit margin of 3% to 5%. The profit rates depend on the store's location, size, and popularity. On average, a small to medium grocery store can make a profit of up to $300,000 annually if all the profit factors are considered.

Another way to make your business more profitable is to diversify your store and add amenities like a coffee shop or stocking up the front of the store with magazines, batteries, etc., as these items can cross a margin of up to 70%. As a rule of thumb, offering lower prices on higher purchases will ultimately win more customers and increase profitability.

14. Start a nutritional advisory business

Nutrition is a critical part of health and development. Better nutrition results in improved health, robust immune systems, and a lower risk of infectious diseases.

With the risk of new and risky diseases such as coronavirus upon us, we need to improve our nutrition habits to ensure stronger immunity systems.

Therefore, starting a nutritionist advisory business is such a noble business idea. Nutritional advisors use food science to help clients make better choices with their food intake.

To become a nutritionist, you need a bachelor's degree in nutrition and complete a supervised dietetic internship.

How much you can make: $13,000 — $250,000/month

How much does it cost to start: $3,499 (?)

How long does it take to build: 230 days (?)

How I Created A $250K/Month All-Natural Supplements Designed For Martial Arts Athletes

A founder built a successful sports nutrition company from scratch, focusing on creating all-natural supplements for martial arts athletes, which now generates over $250,000 a month in revenue by prioritizing customer experience and using tools like Shopify, Klaviyo, Postscript, and Gempages.

Read by 9,638 founders

15. Start a restaurant

If you love cooking and are passionate about entrepreneurship, starting a restaurant can be a fun and lucrative business.

To get started, choose a great location, and hire an excellent support team. You will need a chef to inspect the food and line cooks, waiters, and waitresses to serve the customers. No matter the restaurant type, you need great culinary and business skills to make your dream come true.

If you plan to open a restaurant , gain insight from consumer preferences and focus on serving modern consumers what they need.

How much you can make: $124,998 — $2,000,000/month

How long does it take to build: 120 days (?)

Starting A $1.5M Healthy Meals Delivery Business

One Life Meals is a Toronto-based healthy meal delivery service that made 14,500 meals per month and generated $130k in monthly sales in 2018 through their one-on-one consultation, lean protein and seasonal veggies-based meals, and their focus on the client experience.

Read by 22,343 founders

16. Start a health and wellness podcast

Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.

In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

How much you can make: $3,600/month

How much does it cost to start: $500 (?)

How long does it take to build: 90 days (?)

How To Make A Living As A Body Positive Nutritionist And Dietitian

Learn how a body positive nutritionist and registered dietitian grew her full-time private practice, earning $56k in her first year, through networking and getting mentorship from SCORE.

Read by 5,609 founders

17. Start a weight loss products business

Increased disposable income and growing concerns about maintaining a healthy lifestyle drive the increased demand for weight loss products.

More people have shown interest in improving overall well-being and overcoming obesity.

If you are passionate about helping people attain their weight loss goals, you can start a weight loss products business.

How much you can make: $100,000/month

How long does it take to build: 365 days (?)

I Opened A $1.2M/Year Fat Reduction Treatment Clinic [2022]

This case study follows Jennifer, the founder of Cool Contours, a specialized CoolSculpting clinic that has achieved a 75% YoY growth and ranked #1 in VA for CoolSculpting, with an average monthly revenue of $100k and a 570% return on digital ad spend.

Read by 2,324 founders

18. Become a pediatric nutritionist

Pediatric nutritionists design nutrition plans for kids and families, they work with individual clients in assessing the dietary needs of children and develop appropriate plans tailored to meet those needs.

As health officials announce more children are diagnosed with chronic conditions such as obesity and type 2 diabetes, dieticians need to help these children and their families with meal planning.

Therefore, the demand for pediatric nutritionists will continue to increase over the coming years.

If you are interested in helping families plan meals for their children, consider becoming a pediatric dietitian. Your role will be to help children eat healthfully, right from infancy to adolescence.

19. Start a smoothie company

Over the next five years, the smoothie market is expected to grow at a CAGR of 9.3%.

This increase is attributed to the growing consumption of healthy beverages in emerging economies and a greater awareness of the need to live a healthier lifestyle.

Starting a smoothie company today can create a lucrative business opportunity. Before starting a smoothie company, research its benefits and overall profitability.

Also, research the requirements you need to operate the smoothie company in your area without stress from the authorities.

20. Start a food addiction rehabilitation business

Food addiction is characterized by an individual experiencing a loss of control over their eating habits and causing them to overeat certain foods.

Overcoming food addiction requires special attention. If you are a nutritional counselor, consider starting a food addiction business.

How much you can make: $28,000/month

How long does it take to build: 180 days (?)

Pursuing Advanced Education And Building A $336K/Year Health Coaching Business

In this case study, Leslie Chen shares her journey of starting Rise Lean, a transformational weight loss and emotional eating coaching business, and how she was able to attract high-quality clients, generate $336,000 in revenue, and establish herself as an authority in her industry through guest posting, podcast appearances, and SEO.

Read by 2,581 founders

21. Start a keto youtube channel business

A ketogenic diet is a very low-carb and high-fat diet that involves reducing carbohydrate intake and replacing it with fat.

People are using online platforms, including YouTube, to learn more about ketogenic diets and how they can start practicing.

Therefore, if you are a nutritionist interested in teaching people the importance of keto diets, consider starting a keto YouTube channel.

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.