Online Diet And Fitness Business

Online Diet And Fitness Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

In this list, you'll find real-world online diet and fitness business success stories and very profitable examples of starting a online diet and fitness business that makes money.

1. NutritionHQ. ($960K/year)

Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.

How much money it makes: $960K/year
How much did it cost to start: $175K
How many people on the team: 0

How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

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2. Meridian Fitness ($708K/year)

Frustrated by the lack of local fitness options and intrigued by a gap in the market for stone massages, Alma Curry launched Meridian Fitness in Greenwich, now generating around £200,000 annually. Her gym-spa hybrid quickly became a community hub, leveraging SEO and word-of-mouth to attract over 50 members in the first quarter.

How much money it makes: $708K/year
How much did it cost to start: $50K
How many people on the team: 10

My Neighborhood Gym Brings In £60K/Month

Discover the inspiring story of Alma Curry, founder of Meridian Fitness, as she shares her vision to create a holistic fitness community that offers top-notch training classes, affordable gym membership prices, and a variety of fitness programs for people of all ages.

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Read by 1,136 founders

3. Endorphitness ($120K/year)

Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0

How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

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Read by 8,212 founders