How Danny Miranda's Podcast Achieved a Top 1% Global Ranking

December 28th, 2024

Founded By

Danny Miranda

Monthly Revenue

$10K

Days To Build

Founders

Employees

2 (est.)

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2B & B2C

Founded By
Danny Miranda: Monthly Revenue
$10K: Days To Build
30

Founders
1: Employees
2 (est.): Profitable
Yes

Days To Build
30: Year Started
2020: Customer
B2B & B2C

Who is Danny Miranda?

Danny Miranda is a podcaster who emphasized deep research and insightful interviews with influential guests, including Gary Vaynerchuk and Alex Hormozi. After graduating in 2018, he transitioned from e-commerce to podcasting, guided by meditation, which shifted his focus from pursuing wealth to engaging in fulfilling activities. Originating from his interest in having meaningful conversations, Danny's podcast reflects his passion for learning and interviewing effectively, as he also offers a course titled "The Art of Interviewing."

What problem does Danny Miranda Podcast solve?

The Danny Miranda Podcast addresses the challenge of accessing valuable insights and perspectives from influential figures by creating deeply researched, authentic, and engaging conversations. Listeners tune in because they desire not just superficial exchanges, but genuine dialogues that reveal the mindset and experiences of successful people like Gary Vee and Seth Godin. Danny's knack for asking thoughtful questions and fostering a comfortable environment makes his show a go-to for those seeking wisdom and inspiration from notable personalities, making it a standout in a saturated podcast market.

A snapshot of Danny Miranda Podcast

How did Danny come up with the idea for Danny Miranda Podcast?

Danny first got the idea for the Danny Miranda Podcast during a time when the world was dealing with the COVID-19 pandemic. Amid social restrictions, he noticed a lack of in-person interaction but saw a surge of conversations taking place online. This shift made him realize that he had enjoyed insightful phone conversations with various people, and he thought, "Why not share these conversations with others?" Inspired by this spark, he decided to record and publish them as a podcast.

To ensure he was on the right track before diving headfirst into podcasting, Danny leveraged his existing Twitter following—accumulated from his previous ventures in e-commerce and dropshipping—to reach out and gauge interest. He found that many were eager to engage with the content he wanted to produce, validating his idea. During the early phase, Danny faced the challenge of learning how much preparation was necessary to conduct a strong interview. Experimenting initially with both minimal and extensive research, he eventually discovered a balanced approach that kept the conversations authentic and engaging.

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Danny’s journey into podcasting taught him a crucial lesson: being flexible and adapting based on what felt most natural and enjoyable led to the best outcomes. By focusing on the passion for authentic conversations rather than the mechanics of perfect podcasting, he managed to consistently produce quality content that resonated with both guests and listeners alike.

How did Danny Miranda build the initial version of Danny Miranda Podcast?

Danny Miranda built his podcast, "The Danny Miranda Podcast," through a blend of simple tools and dedicated effort. Initially, he used basic equipment such as a Blue Yeti microphone, despite its limitations, to record audio-only interviews over Skype. This minimalist setup allowed him to start without overthinking the technicalities. From the start, he focused on creating consistency by committing to record and release three episodes a week, which wasn't easy but helped him refine his skills rapidly.

Miranda faced challenges early on, like striking the right balance in his research process. He learned to prepare just enough to be informed but not overprepared to the point it stifled the natural flow of conversation. As the podcast matured, he began incorporating more advanced tools, such as Riverside for recording, and hired a video editor to enhance content production. These changes helped him sustain high-quality output and focus on his strength—having genuine, insightful conversations with guests.

What were the initial startup costs for Danny Miranda Podcast?

Microphone: Danny Miranda started his podcast with a $50 microphone.
Early Production: He edited clips himself during the early stages of the podcast, posting 10 clips a day on Instagram.
Increased Workload: At one point, Danny was posting three podcast episodes a week while also creating content for another company's podcast, which eventually led to burnout.
Support: He now pays his video editor $2,000 a month to handle content editing.

What was the growth strategy for Danny Miranda Podcast and how did they scale?

Twitter

The Danny Miranda Podcast leveraged Twitter significantly to bring in notable guests and grow its audience. Danny used this platform to engage with influencers and followers directly. He tweeted about his aspirations, like listing his dream guests publicly, which created a buzz and attracted attention. For example, he tweeted a screenshot of an old blog post about Gary Vaynerchuk and tagged him, resulting in Gary following him. This led to a viral response from followers asking Gary to be on Danny's podcast. This method worked because it tapped into the power of social proof — when others see notable personalities engage with your content, it raises your credibility and visibility.

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Guest Appearances

Danny credits landing high-profile guests like Gary Vee, Alex Hormozi, and Seth Godin as pivotal for the podcast's growth. Often, securing these guests involved creative methods, such as using existing social proofs or leveraging existing relationships. For instance, he reached out to a former MLB player about podcasting, which unexpectedly led to an introduction to Andy Frisella. This approach works because each guest brings in their audience, boosting Danny's reach and credibility.

Consistent Content Output

Posting episodes three times a week helped build momentum and solidify a loyal listener base. This consistency not only showcased Danny's dedication but also gradually improved his skills, allowing for higher quality content over time. The regular flow of content keeps the existing audience engaged while consistently attracting new listeners.

Deep Research and Quality

Danny Miranda became renowned for the level of preparation he put into each interview. Known for conducting in-depth research on his guests, this made for compelling and unique conversations that stood out. This focus on quality translated into a strong word-of-mouth reputation, which is essential for organic growth. By caring deeply about his content and his guests, he built an authentic podcast brand that listeners trust and want to return to.

What's the pricing strategy for Danny Miranda Podcast?

Danny Miranda utilizes a value-driven, guest-focused pricing strategy by offering a free listening experience for his podcast, cultivating a large audience without explicitly monetizing through ads or paid subscriptions. His business model revolves around building a strong personal brand and leveraging connections with high-profile guests to attract consulting opportunities and develop product offerings, such as his Art of Interviewing course.

What were the biggest lessons learned from building Danny Miranda Podcast?

Engage with Authenticity: Danny learned that being genuine and open in interactions helps build valuable connections. By reaching out to people he genuinely admired and was interested in, Danny was able to secure high-profile guests like Gary Vee by sharing authentic stories and expressing sincere admiration, rather than using generic outreach strategies.
Adaptability is Key: Initially, Danny spent extensive hours on research to create well-informed podcast episodes. However, he later shifted to a more fluid approach, focusing on the natural flow of conversations. This adaptability allowed him to stay curious and engaged, ensuring the podcast remained enjoyable and authentic.
Leverage Existing Networks: By engaging with his Twitter audience and leveraging past content, such as a blog post he wrote about Gary Vee years earlier, Danny maximized his network's potential. This strategy helped him attract the attention of notable guests and grow his audience organically through genuine engagement.
Focus on the Journey, Not Just the Goal: Danny emphasized enjoying the process and being present. Through meditation and self-reflection, he learned that focusing on what excites him in the moment rather than long-term outcomes or financial goals is key to maintaining passion and creativity in his work.
Consistency Builds Credibility: By releasing episodes consistently and committing to high standards for his podcast, Danny gradually built a reputation for quality and reliability. This consistency also helped foster trust and anticipation among his listeners, establishing a dedicated audience over time.

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