Trunki primarily monetizes through e-commerce by selling its innovative ride-on suitcases and accessories directly through their website and platforms like Amazon. Selling online allows Trunki to reach a global audience efficiently, managing transactions quickly and providing products to parents looking for fun and functional travel solutions for their kids. By using Shopify as their platform, Trunki has streamlined operations to support its digital-first strategy, effectively handling the fulfillment of orders worldwide and adapting to changing consumer behaviors, especially in the post-COVID digital landscape.

While Trunki has an extensive e-commerce presence, their operations also include maintaining their own UK factory in Plymouth where the suitcases are produced. This control over the manufacturing process not only ensures product quality but also provides employment and supports the local economy. Owning a factory ties into the physical aspect of the business, linking digital and physical elements. This strategy is crucial for managing logistics effectively and responding to market demands in real-time, highlighting the importance of coupling digital strategies with traditional manufacturing.