The Purple Sage primarily monetizes its business through online sales from its Shopify website, which allows customers to purchase a range of soap and bathing products directly. This e-commerce model is a natural fit for businesses selling handmade consumer goods because it allows them to reach a wider audience than local markets or brick-and-mortar stores alone. The convenience for customers who can order at any time and have products delivered to their homes enhances satisfaction and increases sales opportunities. Utilizing Shopify also provides tools for managing sales, inventories, and customer information, aiding in efficient business operations.

In addition to its online sales, The Purple Sage participates in festivals and events across regions such as Louisiana, Mississippi, and Georgia. This model enables face-to-face interactions with potential customers, fostering personal connections and immediate feedback on products. Although more labor-intensive, these events are a strategic way to build brand awareness and capture the interest of local customers who may prefer shopping in-person. These offline sales activities complement the online business by expanding reach and customer base and are crucial for businesses that thrive on personal interaction and product demonstrations.