THE MAXBIT utilizes brick and mortar by engaging in physical trade shows and wholesale partnerships with garden centers across the US. The physical presence at trade shows offers the opportunity for live demonstrations, which help in attracting customers by allowing them to see the effectiveness of the product firsthand. Moreover, these demonstrations drive sales and facilitate partnerships with retail stores, which are critical touchpoints for customer acquisition in the gardening industry.

THE MAXBIT leverages e-commerce through its online presence on multiple platforms such as Walmart.com and direct online sales via its website. The business capitalizes on digital channels to reach a broader audience beyond physical trade shows. This e-commerce approach supports scaling operations by making products available to a wider market, including international customers in places like Australia and Canada.

THE MAXBIT's partnership with The Grommet, a marketplace that specializes in launching new products, has been instrumental in expanding their product reach. The relationship with The Grommet has facilitated an introduction to consumer markets, enabling THE MAXBIT to demonstrate its product to larger audiences and effectively market new product launches. This partnership highlights how being present on a curated product platform can significantly enhance a business's visibility and customer base.