Tesix Wireless Network

Let's break down Tesix Wireless Network's business model(s):

    Subscriptions & Memberships

    Tesix Wireless Network primarily monetizes through subscriptions. The company offers prepaid mobile phone services, which means subscribers pay a monthly fee in advance for access to wireless services. This model provides a steady and predictable revenue stream, as highlighted by their 7,000 mobile subscribers generating approximately $430,000 in monthly revenue. The subscription model fits well with their target demographic of young adults and millennials, who prefer flexible, no-contract plans that offer zero limits on data usage. By avoiding contracts, customers can join or leave without long-term commitments, which can be an attractive proposition in today's fast-paced digital world.

    Transaction Fees

    Tesix Wireless Network generates additional revenue through transaction fees associated with 'box sells' and 'activation kits.' Prior to their official launch, the company successfully utilized pre-orders for these kits, generating $40,000 from a waitlist of over 3,500 subscribers. These fees are necessary for the infrastructure and activation of new accounts on their network. It ensures that customers who are pre-paying for their services have covered the costs associated with setting up their services on a new provider, which also demonstrates smart cash flow management before even launching their full services. The initial revenue from activation kits also helped the company scale its infrastructure before the significant subscription revenues began rolling in.

    E-Commerce

    Tesix Wireless utilizes E-commerce to sell smartphones and SIM kits online. Platforms like Shopify enable Tesix to reach their target audience digitally, providing a convenient purchasing option for their products and services. Early on, the company sold smartphones on Facebook Marketplace and eBay to generate initial revenue and awareness through Tesix Wireless flyers included with those sales. This strategy allowed them to tap into a wide online audience without the constraints of running a physical retail operation. This e-commerce approach aligns well with their pivot to becoming a fully virtual carrier, thus further reducing operational costs.

    Brick & Mortar

    Brick & Mortar also played a role in Tesix Wireless's journey. In February 2020, they opened their first store in Montgomery, AL. Although they later decided to pivot to a virtual-only carrier model due to more significant growth opportunities and lower costs, operating a physical store at the time helped strengthen their brand presence and appeal to local customers. It served as a traditional touchpoint that enabled face-to-face interactions, which can be crucial for building trust with early adopters.