StayFi

Let's break down StayFi's business model(s):

    Lead Generation

    The main benefit StayFi provides to its clients is the collection of valuable guest data through WiFi usage, which they can leverage for future marketing campaigns. By gathering information on all guests who connect to the WiFi, operators can effectively build a database for lead generation. This approach not only facilitates direct bookings but also helps operators identify and target potential future guests, significantly enhancing their marketing capabilities.

    Marketplaces & Platforms

    StayFi provides WiFi marketing and management services specifically designed for short-term rental operators. These operators typically list their properties on well-known marketplace platforms like Airbnb and Vrbo. StayFi enables these operators to capture guest data and directly remarket to guests by setting up branded captive WiFi splash pages in rental properties. This helps operators reduce reliance on platforms like Airbnb and Vrbo by encouraging direct bookings through their own websites.

    Consulting & Services

    StayFi essentially offers a service to short-term rental operators by implementing and managing WiFi marketing solutions. The core service involves setting up captive WiFi splash pages to capture guest data, which the operators can then use to market directly to guests. This service reduces the costs associated with listing on large OTAs and provides the operators with valuable data for customer retention and direct booking strategies.

    Subscriptions & Memberships

    StayFi handles the setup and ongoing management of its services via a subscription-like model, where rental operators pay to maintain these marketing solutions. By utilizing stayfi, operators have continuous access to splash pages and integration features to keep engaging with their clientele. This setup is sustainable and scalable, providing continuous value and justifying the recurring fees associated with these types of SaaS solutions.

    Advertising & Media

    StayFi's core offering involves creating branded splash pages, which serve as a direct marketing tool for rental operators. These splash pages function as a form of advertising, allowing operators to present their properties directly to all guests. With the data collected through these pages, operators can run targeted advertising campaigns to encourage repeat bookings through direct channels, reducing dependency on OTAs. The ability to market directly increases operators' control over their brand and customer relationships.