SalesScreen is a Software as a Service (SaaS) company. They offer their sales gamification platform as a digital product. By providing tools and visualization features designed to motivate sales teams, SalesScreen creates value by enhancing workplace productivity and engagement. Their entire product is delivered digitally, providing seamless updates and integrations for their clients. This model allows the company to reach a global audience without the constraints of physical goods.

SalesScreen generates revenue primarily through a recurring revenue model. Customers subscribe to their sales gamification platform for ongoing use across their sales teams. By offering solutions that require constant engagement and provide continuous value, subscription models ensure a stable cash flow and reduce the dependency on one-time sales. This model is particularly suited for SaaS businesses like SalesScreen, as it creates long-term relationships with customers, and allows them to scale efficiently while maintaining high profit margins.

In its origin, SalesScreen started as a consultancy firm to fund their product development. By offering services like mobile applications and website development, SalesScreen was able to generate cash flow, which was then reinvested in creating their SaaS product. Consultancy services not only aided financial sustainability in the initial phases but also provided deep insights into customer needs, helping shape SalesScreen's product offering in a customer-centric way.