Rotoshovel: A Business Model Breakdown

Rotoshovel

Let's break down Rotoshovel's business model(s):

E-Commerce

Rotoshovel sells its flagship product, the world's first and only electric shovel, through its website and various online platforms. The company has cultivated relationships with major retailers such as The Home Depot, Lowe’s, and Costco. While they have achieved vendor status with these retailers, their initial sales strategy involves direct-to-consumer sales through online advertising, mailers, and promotional video content produced in-house. This strategy allows Rotoshovel to reach a broader and more diverse customer base efficiently and cost-effectively.

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Brick & Mortar

Rotoshovel is working to get its electric shovel into physical retail stores. They have secured vendor relationships with some of the largest brick-and-mortar retailers in the U.S., such as Home Depot, Lowe’s, and Costco. The approach to retail distribution, particularly the planned Spring 2021 launch in 150 Costco stores, forecasts significant sales growth and a broader market reach, indicating a hybrid strategy that leverages both online and offline sales channels to maximize visibility and revenue streams.

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