Museum Hack offers a range of consulting services to museums, helping them attract new audiences. Their consultancy leverages their expertise in creating engaging and unconventional museum experiences. By consulting for museums, they can extend their innovative storytelling techniques to traditional museum settings and transform them into more interactive and compelling experiences. This helps museums increase visitor engagement and retention, which in turn improves their revenue from ticket sales and other museum services.

The core of Museum Hack's operations involves running in-person museum tours in various cities. These tours, which are carried out in physical museum venues like The Met and The Getty, offer a unique, dynamic experience that draws in-person crowds. These tours are customized for private groups, such as VIPs and corporate team-building events, enabling Museum Hack to capitalize on physical spaces, even as they integrate digital methods to enhance their storytelling prowess.

Museum Hack heavily relies on content and social media marketing, utilizing platforms like Instagram to enhance brand visibility and attract customers. They have effectively used humorous and engaging content to build a strong following and create a presence that attracts media coverage and public interest. By developing their voice and sharing their innovative approaches, Museum Hack also employs clever media strategies, including personalized videos for journalists, to gain additional exposure.

Museum Hack uses content marketing as a tool for lead generation. By investing heavily in SEO and producing a substantial amount of blog content related to historical figures and cultural insights, they have created a platform that attracts organic traffic over time. This strategy not only enhances their online presence but also consistently drives new leads, thanks to their long-term commitment to valuable content.

As a response to the COVID-19 pandemic with museums and offices closing, Museum Hack innovated by introducing Online Storytelling Workshops. These 90-minute, entirely remote workshops were designed to provide value even when in-person engagements were not possible. This pivot to digital products allowed Museum Hack to reclaim a significant portion of canceled business and even attract new clients looking to engage remote teams. Their adaptability highlights how crucial digital offerings have become in ensuring business continuity.