Honeydew operates as an e-commerce business model. The company sells honeydew melons with custom messages by taking orders through their website, honeydewlists.com. This model allows them to reach a wide audience, facilitating transactions securely through the digital platform. Honeydew's unique selling point is its novel product, which adds a personal touch to gifting by shipping food with handwritten messages. This e-commerce setup is effective because it's cost-efficient and scalable, allowing Honeydew to potentially market and sell their products internationally as they expand.

Honeydew sources its fresh honeydew melons from local farmers markets and stores. Their reliance on brick-and-mortar vendors for product procurement indicates an element of physical business operation. By supporting local businesses and ensuring the freshness of their products, Honeydew sustains a supply chain that is integral to maintaining the quality and uniqueness of their offerings. Utilizing local markets also helps with logistics in terms of procurement speed and quality assurance, while fostering good community relations with suppliers.