Dreams & Details Events, LLC primarily generates revenue by offering a range of professional event planning services. Specializing in intimate beach weddings, vow renewals, elopements, anniversaries, marriage proposals, and more, the business provides personalized planning and coordination. By offering customized romantic event planning services, the business charges clients for the expertise and effort required in developing and executing these events. This model leverages Sha’Quanna Davis's unique skill set and industry experience, emphasizing personalized service as a differentiator in the marketplace. The strategic focus on intimate weddings and romantic events caters to a niche market, allowing for potential premium pricing that aligns with personalized and high-touch service expectations.

Although Dreams & Details Events, LLC plans destination weddings and events, customers mainly engage through online platforms, but the nature of event planning, especially for personalized events, often necessitates a physical component. The business involves in-person planning aspects, such as room decor and event set-up, which aligns with traditional brick & mortar operations. The intimate and personal nature of the services provided frequently involves client meetings, site visits, and on-the-ground coordination, emphasizing the importance of tangible, physical interaction in delivering the desired customer experience.

The business heavily utilizes social media platforms like Facebook and Instagram for lead generation. By expanding their reach through these platforms, Dreams & Details Events, LLC has been able to increase followers and generate leads, where prospective clients subscribe to the website or directly inquire about services. The strategy includes building a professional brand image and leveraging online networks to gain visibility. Collaborations with other wedding planning companies and industry vendors, as well as running targeted ads, further enhance their lead generation efforts. This approach is crucial for attracting potential clients, especially given the personalized nature of the services offered, which requires a steady stream of new customer inquiries.