In addition to their physical store, Desires by Mikolay operates an e-commerce platform where they sell a wide range of their products online. Utilizing Shopify, they have successfully expanded their sales reach beyond local boundaries to accommodate orders from across the country. This dual approach helps them capture both local and distant customers who seek convenience and variety.

Desires by Mikolay is prominently based on a brick and mortar business model, with a physical designer showroom located in downtown Chappaqua, NY. The store's physical presence allows them to offer personalized customer services like complimentary jewelry cleaning and refreshments during visits. This in-person experience is integral to their business strategy, making it more approachable and community-centered.

Desires by Mikolay leverages digital products, specifically in the area of design and prototyping. They use CAD software to create detailed designs of their jewelry, which streamlines the production process and ensures precision in their custom design offerings. This digital approach to design is an innovative blend that supports their craftsmanship and service quality.

The business also integrates consulting and services, particularly through its custom jewelry design and repair offerings. With a team of Master Jewelers, they provide bespoke design consultation, working closely with clients to bring custom designs to life. This personalized service extends their business model beyond simple retail to highly-tailored jewelry creation.