COLLAR: A Business Model Breakdown

COLLAR

Let's break down COLLAR's business model(s):

Brick & Mortar

COLLAR initially expanded its business through physical outlets, including opening a pet store in Chernihiv. This traditional sales approach helped in establishing a local presence and directly connecting with consumers. The inclusion of a mini zoo at the store further attracted foot traffic, turning visits into entertainment events and promoting sales.

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E-Commerce

COLLAR sells its products directly through websites like bycollar.com for B2C clients and operates wholesale sites for business clients. This online presence allows COLLAR to reach a wider global audience beyond its physical stores, leveraging the convenience and reach of digital sales channels.

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Consulting & Services

COLLAR engages in direct collaboration with local distributors in different countries and actively participates in international exhibitions like the Global Pet Expo. These activities foster partnerships and expand market reach, providing consulting services in terms of product placement and advice on tackling new markets.

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