Brooklyn Butcher Blocks primarily operates through an e-commerce model by selling handcrafted butcher blocks and cutting boards directly to customers via their Shopify-powered website. Most of their sales come from the online store, although they also sell through other platforms like Amazon and Etsy. This model allows them to reach a wide audience and manage inventory efficiently by offering made-to-order options, cutting boards to size from larger pieces as orders come in. Direct e-commerce makes sense for this business because it facilitates direct customer relationships, providing a personal touch with custom orders, and allows for better margin control compared to selling through traditional retail channels.

While not specifically mentioned if Brooklyn Butcher Blocks (BKBB) has a standalone physical store, there is a significant emphasis on attending trade shows and events which are typical brick-and-mortar strategies for engaging directly with the customer. These in-person interactions at events, where potential customers can see and feel the quality of the products firsthand, help build trust and brand recognition. This is particularly important for high-end, handcrafted products where tactile engagement can be a selling point. Thus, while their primary sales come from online platforms, their marketing and customer acquisition strategy strongly resemble traditional brick-and-mortar approaches.