Arsenal Health and Fitness offers a comprehensive approach to health through consulting services such as personalized nutrition, therapy, and training programs. The business involves working closely with medical staff, including a medical director, PA, and nurses, to provide customized health solutions tailored to clients' individual needs. This personalized service approach facilitates direct interaction and allows for customized plans that ensure the highest standard of care, making it a sustainable revenue model for the business.

Arsenal Health and Fitness operates a physical location where clients can access various health and fitness services, including hormone testing, neuromuscular therapies, and personal training. The business was initially set up within an existing therapy practice and later expanded into a larger facility to accommodate their growing clientele, showcasing the tangible experience necessary for their in-person services.

Arsenal Health and Fitness has created memberships, such as the 'Arsenal VIP Weight Loss Program,' offering an all-encompassing package of services that includes coaching and accountability to their clients over an extended period. This business model not only ensures steady revenue streams but also fosters customer loyalty through continuous engagement and support, crucial for achieving long-term health goals.

Arsenal Health and Fitness plans to leverage an e-commerce platform to sell their own line of supplementation online. This future expansion into digital sales will tap into a new market while enhancing their product diversification, ultimately boosting revenue through higher-margin supplement sales.