Zero To Marketing

How Andrea Bosoni Built Zero to Marketing to 10K Subscribers Fast

October 23rd, 2024

Founded By

Andrea Bosoni

Founders

Profitable

Yes

Year Started

2020

Customer

B2B

Founded By
Andrea Bosoni: Founders
1

Profitable
Yes: Year Started
2020

Customer
B2B

Who is Andrea Bosoni?

Andrea Bosoni, the founder of Zero to Marketing, is an experienced marketer from Italy whose journey began in the corporate world before transitioning to digital marketing, leveraging his passion for experimentation and strategy over a decade-long career.

What problem does Zero To Marketing solve?

Zero to Marketing simplifies marketing strategies for busy entrepreneurs who lack time and expertise, offering concise, actionable insights that save effort and drive growth.

Founder-Market Fit

Skills

What skills did Andrea Bosoni have that led to their success?

No Code

How did Andrea come up with the idea for Zero To Marketing?

Andrea Bosoni stumbled upon the idea for Zero to Marketing by accident. He shared a tweet about exploring a new online project each week and detailing how he would grow it. The tweet gained unexpected popularity, and the positive feedback from diverse individuals made him realize that people were eager to learn from real-world marketing case studies.

Encouraged by the response, Andrea decided to turn his spontaneous idea into a weekly newsletter. By transforming his hands-on experiences and marketing experiments into digestible content, he aimed to help others develop their expertise. Although the initiative wasn't meticulously planned, it aligned perfectly with Andrea’s passion for sharing knowledge and supporting other entrepreneurs.

The entire process taught Andrea the importance of listening to his audience and embracing spontaneity. Even though the language barrier posed some initial challenges, Andrea's determination to share his insights overcame this hurdle, affirming the value of genuine expertise and adaptability in the ideation phase.

How did Andrea Bosoni build the initial version of Zero To Marketing?

Andrea Bosoni built "Zero to Marketing" using a streamlined tech stack designed for efficiency and simplicity. The development process involved leveraging EmailOctopus for email delivery due to its competitive pricing and strong feature set, which was crucial for a project Andrea wanted to scale sustainably.

For content creation, Andrea used Apple Pages to draft his case studies, benefiting from iCloud's versatility for seamless access across devices. Visual content was crafted using Canva, allowing for consistent branding with its user-friendly interface.

The website's landing page was made with Carrd, chosen for its integration with EmailOctopus and flexibility in design. The project was challenging primarily due to language barriers, as Andrea isn't a native English speaker, but his strategic focus on cost-effective tools minimized financial pressure and set a solid foundation for growth.

How did Andrea launch Zero To Marketing and get initial traction?

Twitter Launch

Andrea Bosoni began by sharing an idea on Twitter about creating a weekly newsletter that offers marketing strategies for new online projects. This tweet gained traction, garnering interest quickly. The initial buzz from this semi-viral tweet laid the foundation for the Zero to Marketing newsletter.

Why it worked: Twitter was effective for reaching a broad audience quickly and inexpensively. The platform's sharing features helped the tweet circulate widely, bringing in interested individuals who were inclined to learn more about marketing strategies, effectively converting interest into subscribers for the newsletter.

Community Engagement

Andrea leveraged relevant online communities such as Indie Hackers to promote Zero to Marketing. These platforms were filled with entrepreneurs eager to grow their projects but lacking marketing know-how, which made them a perfect audience for the newsletter's content.

Why it worked: Engaging with communities aligned with the newsletter's target audience fostered direct connections with potential subscribers. Being part of discussions and sharing valuable insights built trust and visibility, leading to organic growth.

Reddit Ads

Andrea invested in targeted Reddit Ads to attract more subscribers to Zero to Marketing. Due to Reddit's cost-effective advertising model, he was able to reach an audience interested in marketing-related content without significant expense.

Why it worked: Reddit's ability to accurately target specific interest groups offered a cheap cost per acquisition. Many users in these niche groups were already looking for marketing resources, making the advertisement both timely and relevant.

Metrics: - By the time the newsletter stabilized, Andrea had amassed over 1,400 subscribers.
- Each newsletter experienced a 50% open rate, indicating strong engagement from the audience.

What was the growth strategy for Zero To Marketing and how did they scale?

Online Communities

Andrea Bosoni grew Zero to Marketing by actively engaging with relevant online communities like Indie Hackers. These platforms are filled with entrepreneurs keen on growing their projects but often lack marketing expertise. Andrea provided value by sharing actionable marketing strategies tailored to these communities. This approach works because it directly reaches his target audience—people who are likely to appreciate and share his content, leading to organic growth.

Twitter

Twitter has been another effective channel for Zero to Marketing. Andrea's initial idea for the newsletter gained traction after a tweet about the project went semi-viral. This platform allowed for quick dissemination of the initial concept and real-time interaction with potential subscribers. Twitter's environment is conducive to rapid sharing and engagement, making it a fertile ground for ideas that resonate with a wider audience.

embed:tweet

Email Marketing

Using EmailOctopus for email marketing has been instrumental for Zero to Marketing. EmailOctopus provides a cost-effective solution with a high deliverability rate, ensuring subscribers receive the valuable content Andrea shares. The newsletter, sent regularly to a growing list of over 10,000 subscribers, maintains a high engagement rate, thanks to personalized interactions and a focus on value-driven content. This direct line to subscribers allows for consistent communication and builds a loyal following.

Reddit Ads

Andrea also utilized Reddit Ads for an affordable way to reach interested users. Reddit advertising offers a low cost-per-acquisition and allows for targeted campaigns to users who are likely to be interested in the specific content Zero to Marketing provides. This method provides access to niche communities that are already engaged and can be very receptive to well-targeted marketing.

What's the pricing strategy for Zero To Marketing?

Zero to Marketing offers free weekly marketing strategy newsletters, with plans to introduce premium products for business owners seeking advanced growth strategies.

What were the biggest lessons learned from building Zero To Marketing?

Embrace Feedback and Adapt: Andrea Bosoni discovered that engaging with his audience and integrating their feedback helped refine and grow Zero to Marketing. Listening to your audience can guide you in developing more relevant and valuable content.
Utilize Affordable Marketing Channels: By leveraging platforms like Reddit Ads for lower-cost customer acquisition, Andrea achieved good ROI without hefty spending. Experimenting with cost-effective marketing channels can be crucial when resources are limited.
Start Simple with Tech: Using tools like Carrd for a landing page and EmailOctopus for newsletters allowed Andrea to keep costs down while efficiently managing his tech needs. Simplifying your tech stack can save time and money without sacrificing quality.
Tackle Language Constraints: Building a business in a non-native language posed challenges for Andrea. However, persistence and leveraging his marketing expertise allowed him to overcome these barriers. Determination and leveraging your strengths can help mitigate personal challenges.
Community Engagement is Key: Promoting Zero to Marketing within communities like Indie Hackers helped Andrea connect with an interested audience and grow his subscriber base. Active participation in relevant communities can boost visibility and foster growth.

What platform/tools does Zero To Marketing use?

Email Octopus

2 using

What Andrea has to say about Email Octopus

Apple Pages

1 using

What Andrea has to say about Apple Pages

Canva

Design

657 using

What Andrea has to say about Canva

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