WooHoo

How WooHoo Achieved $644K Revenue with Gamification for E-commerce

February 28th, 2025

Founded By

Liran Tadmor

Monthly Revenue

$53.7K

Founders

Profitable

Yes

Year Started

2017

Customer

B2B & B2C

Founded By
Liran Tadmor: Monthly Revenue
$53.7K

Founders
1: Profitable
Yes

Year Started
2017: Customer
B2B & B2C

Who is Liran Tadmor?

Liran Tadmor, co-founder and CEO of WooHoo, hails from Tel Aviv, Israel, and has a decade of experience in the SaaS industry, specializing in web development. He holds a Bachelor of Science degree in Computer Science and Interactive Media from the College of Management Academic Studies. Prior to WooHoo, he developed his skills in various roles at companies like WalkMe and ClickDimensions.

What problem does WooHoo solve?

WooHoo turns boring email sign-up pop-ups into fun, interactive games that encourage more people to share their emails, boosting sales for online stores.

How did Liran come up with the idea for WooHoo?

Liran Tadmor's journey to creating WooHoo began with his passion for technology and deep understanding of web architectures. Having spent years in the SaaS industry, he observed how traditional pop-ups on eCommerce sites weren't engaging enough for potential customers. Liran noticed the low conversion rates on many Shopify stores and recognized an opportunity to innovate.

His idea was to integrate gamification into these pop-ups, transforming them into interactive experiences. Liran conducted research and found that shoppers were more likely to engage with a website if there was a playful element involved. This led him to design gamified email capture pop-ups, which encouraged users to interact for rewards, thus increasing engagement and subscriber numbers.

Through extensive feedback and testing, Liran refined WooHoo, ensuring its ease of use and effectiveness. He focused on making the gamification process seamless and visually appealing, overcoming the initial challenges of integrating games into the eCommerce environment. The process taught him the importance of user experience and the power of a targeted, playful approach in solving customer engagement issues.

How did Liran Tadmor build the initial version of WooHoo?

WooHoo's development focused on creating a robust e-commerce engagement technology that integrated gamification intelligence to enhance user interaction and boost sales. The initial version, developed in about a year, leveraged both web technologies for front-end and back-end architecture, ensuring scalability and performance. The team used a combination of machine learning and artificial intelligence to tailor gamified pop-ups, incorporating user behavior insights to drive personalization. They faced challenges in balancing the fun aspect of games with non-intrusiveness, ensuring the pop-ups were engaging rather than annoying to users. Throughout the development process, extensive testing and iteration were pivotal, allowing the team to refine the product based on real user feedback and engagement metrics.

What was the growth strategy for WooHoo and how did they scale?

Gamified Email Pop-ups

WooHoo introduced innovative gamified email pop-ups to increase user engagement on e-commerce stores. Instead of standard pop-ups offering discounts for an email address, WooHoo's version requires customers to play a simple game to reveal their discount. This fun and interactive approach significantly boosts opt-in rates.

Why it worked: Traditional pop-ups often get ignored, but WooHoo's gamified approach capitalizes on visitors' curiosity and engagement, drastically improving conversion rates. By incorporating games, WooHoo successfully increased conversion rates from 2% to an average of 15%, with some stores experiencing even higher engagement.

Customization and Personalization

WooHoo allows businesses to tailor their gamified pop-ups to match the branding of their store. Merchants can modify colors, backgrounds, and messages to ensure the pop-ups feel integrated and native to their brand, which enhances the customer experience.

Why it worked: Customization helps maintain brand consistency and ensures that the games do not feel intrusive. By blending seamlessly with the website, these pop-ups provide a smooth user experience, increasing the likelihood that visitors will engage with them.

A/B Testing and Data-Driven Insights

WooHoo offers A/B testing functionality, empowering merchants to test different types of games, messages, and designs to identify the most effective combination. This feature helps ensure that they maximize their opt-in rates and engagement.

Why it worked: A/B testing allows merchants to make informed decisions based on performance data, leading to continual improvement and optimization of their acquisition efforts. By understanding which elements work best, businesses can tailor their strategies to meet customer expectations more effectively.

WooHoo leverages social media and referral marketing by encouraging customers to share their winnings or discounts on platforms like Facebook and Instagram. This not only amplifies brand visibility but also incentivizes users to bring in new potential customers.

Why it worked: Word-of-mouth referrals and social sharing help expand reach organically. By integrating social sharing into the gamification process, WooHoo creates opportunities for viral spread and increased brand awareness without significant marketing spend.

What's the pricing strategy for WooHoo?

WooHoo offers a gamified pop-up tool priced from $9 to $99 monthly, with tiered plans based on page views and features; a 7-day free trial is available.

What were the biggest lessons learned from building WooHoo?

Embrace Feedback for Innovation: WooHoo leveraged customer feedback to continuously improve their gamified pop-up solutions, emphasizing the importance of listening to users to enhance product features and usability.
Value of Persistence: From its inception in 2017 to achieving $644.2K in revenue by 2024, WooHoo demonstrated the importance of steady growth, adaptation, and perseverance in the competitive SaaS market.
Diversified Approaches Lead to Success: By incorporating gamification, machine learning, and AI, WooHoo successfully created a unique product that increased user engagement and sales, highlighting the benefits of integrating diverse technologies.
Adaptability is Key: WooHoo's ability to adapt to various industries with their customizable gamified engagement tool showcases the necessity for businesses to remain flexible and open to new markets.
Effective Team Collaboration: The success of WooHoo is partly due to effective leadership and team dynamics, enabling them to execute their vision and continuously iterate on their product based on market needs.

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