925+ Catchy Women's Clothing Line Names

Updated: April 14th, 2025

So, you've come up with the perfect women's clothing line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your women's clothing line stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best women's clothing line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your women's clothing line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Women's Clothing Line Name Generator

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Ideas

Catchy women's clothing line name ideas

  • Virtual Clothing Collective
  • Pretty In Pink
  • Quality Apparel
  • Drapery
  • She Wears
  • Girl Power
  • Fashion Layering
  • Exotic Apparel
  • Bright Blue Denim
  • Casual Clothing
  • Inverted
  • Daily Apparel
  • My Dress Code
  • Button Down
  • Satin and Silk
  • Suited
  • Fashion Collector
  • The Trends
  • Style Factor
  • Endured
  • Women In Red
  • Business Women
  • Women That Work
  • In Style
  • Updated
  • Empowered
  • Careful Wrapping
  • Enhanced Fashion
  • Style Icon
  • Expressive
  • Passion Undone
  • Higher
  • Boss Girl
  • My Stylist Co.
  • The Most Veil
  • Peach Perfect
  • Nineteen
  • The Vogue
  • Fascinating Women
  • My Shopping Bag
  • Fashionista
  • Prosper
  • Clear View
  • The Normal.
  • Traditional
  • Closet
  • Classy Wardrobe
  • Twirl
  • Sizes
  • Casual Collection
  • Different
  • Heritage
  • Authentic
  • Fashion Buyer
  • Renowned
  • Rush Hour
  • Fashion Per Hour
  • High Society
  • The Elite Buyer
  • Walk Of Fame
  • The Elegance
  • Style Chic
  • Fashion Measure
  • Style Souvenir
  • Catchy
  • Trend Spot
  • Angel In White
  • Metronome
  • Monochrome - Blacks And Whites
  • Fusion
  • Purple
  • Sunshine
  • Velour
  • The Power
  • Women With Perspective
  • The Eye View
  • Good Adjective
  • Appreciative
  • The Fashion Code
  • The Fashion Sky
  • Apparel and More
  • Routine Wear
  • The Glam Girl
  • Older Ladies Spot
  • Other Gals Co
  • Civilian Clean
  • The Short
  • Immigrant Place
  • StyleClothes
  • Traditional Fit Collective
  • Attire Pro
  • Dark Do
  • The Dry
  • Comfortable Civilian
  • Primp Pro
  • Fresh Attire Spot
  • Better Wearing Apparel Spot
  • Gender Spot
  • Females Trading Co
  • Entire
  • BeautifulOutfit
  • EducatedWomen
  • The Century Males

Creative women's clothing line name ideas

  • Educated Gender Place
  • Shabby Outfits
  • Finest Uniforms Co
  • Misfits Outfit
  • Older Mothers
  • PortableOutfit
  • LengthDress
  • Men Place
  • Postmenopausal Gals Place
  • Regular Fit Trading Co
  • The Fine
  • Fewer Ladies
  • Same Wardrobe
  • The Typical Fit Out
  • PrettyWomen
  • Comfortable Corduroys
  • Employed Pro
  • Suitable Wardrobe
  • Native Wives Spot
  • Attire Pro
  • Bright Coiffure Spot
  • Pink
  • Divorced Females Trading Co
  • Clothe Spot
  • The Proper Frock
  • Immigrant Pro
  • The Many Gender
  • Wardrobe Co
  • The Fancy
  • Shirts Trading Co
  • Big Wardrobe Place
  • Rich
  • The Typical Kit
  • Best Fit Out Trading Co
  • Rough Vesture Pro
  • Distinctive Dress Out
  • Indian
  • The Premenopausal Gender
  • Typical Getup Place
  • Casual Chemises
  • UrbanWomen
  • Dark Drapey
  • Ladies Trading Co
  • Employed Collective
  • IndianWomen
  • The Nice Apparel
  • FavoriteOutfit
  • The Female Primp
  • Fancy Wear
  • The Rural Mothers
  • Native
  • Immigrant Co
  • Gals Spot
  • Pregnant Males Place
  • The Green
  • ElaborateOutfit
  • White Womankind
  • The Cute Garb
  • Aged
  • Wearing Apparel Group
  • FashionableClothes
  • Anything big Outfit
  • The Clown
  • Sweats Dress
  • HolyWomen
  • The Tough
  • Females Collective
  • Best Clothe Group
  • The Soiled Attire
  • Finest
  • The Battered Sexes
  • Native Males
  • The Southern
  • Ragged Wearing Apparel Group
  • Nice Outfits
  • Married Males Pro
  • Smart Kit Pro
  • Pretty Vesture Place
  • YellowDress
  • ElectricOutfit
  • The Peculiar
  • Coiffure Collective
  • Elderly
  • GorgeousDress
  • EnglishDress
  • Wardrobe Place
  • Female Coiffure Co
  • Attire Trading Co
  • Outdoor Apparel Spot
  • IndigenousWomen
  • Wives Pro
  • The Splendid
  • CleanClothes
  • Cheap Chemises
  • Dry Apparel Group
  • Rural Men Pro
  • GreekDress
  • Comfortable Carryalls
  • Gets Dress
  • Light
  • Standard
  • StrangeOutfit
  • WhiteClothes

Learn more about starting a women's clothing line:

Where to start?

-> How much does it cost to start a women's clothing line?
-> Pros and cons of a women's clothing line

Need inspiration?

-> Other women's clothing line success stories
-> Marketing ideas for a women's clothing line
-> Women's clothing line slogans

Other resources

-> Profitability of a women's clothing line
-> Women's clothing line tips
-> Women's clothing line quotes

Funny Women's Clothing Line Names

  • Flowered
  • Coarse Corduroys
  • Attire Pro
  • RespectableWomen
  • Irish
  • StandardOutfit
  • FittingClothes
  • The Female
  • Men Spot
  • Comfortable Cases
  • Indian
  • Respectable Females Pro
  • ProperDress
  • Immigrant Female Collective
  • The Suitable
  • Overkill Outfit
  • DivorcedWomen
  • Clothe Place
  • YoungerWomen
  • Ladies Pro
  • Proper
  • Tooth pick Outfit
  • Native Wives Spot
  • Ribbon Women
  • Divorced Females Trading Co
  • Holy
  • HolyWomen
  • Turkish Ladies
  • The Outdoor Apparel
  • Comfortable Coats
  • Sexes Trading Co
  • Rural Gender Collective
  • Wives Trading Co
  • Comfortable
  • Electric Fit Out
  • Beautiful
  • Professional Rig Place
  • The Night
  • The Whole
  • Bright Coiffure Spot
  • Fit Pro
  • Cheap Children
  • Cheap Attire Trading Co
  • Educated
  • Elaborate
  • Fashions Trading Co
  • The Fresh
  • The Photographic Garb
  • The Same
  • The Short
  • Partnership Outfit
  • Gala Decorate Place
  • Fresh Attire Spot
  • FemaleDress
  • The Indigenous Wives
  • The Distinctive
  • PregnantWomen
  • The Formal Apparel
  • ItalianWomen
  • DarkClothes
  • PerfectOutfit
  • Italian Sexes Pro
  • Gala
  • Suitable Kit Pro
  • Ceremonial Attire Pro
  • CivilianDress
  • BestOutfit
  • Fancy Garb Co
  • Fit Out Place
  • Attire Trading Co
  • BigOutfit
  • Pregnant Males Place
  • Formal Attire Trading Co
  • Frock Pro
  • White Garb Spot
  • Garments Group
  • The Comfortable
  • Yellow Fit Out Spot
  • Regrets Dress
  • IrishWomen
  • The Soft
  • Frigid Pro
  • Extra Dresses Co
  • Females Group
  • Fewer
  • Frigid Co
  • The Better Shirts
  • The Aged
  • Light
  • Strange Clothe
  • Garment Group
  • White Rig Spot
  • Garments Pro
  • Females Collective
  • Dresses Collective
  • The Hand
  • Bitten Women
  • Civilian Coif Co
  • Many
  • Clown
  • The Coarse
  • Clean Chemises
  • PrettyWomen

Cool women's clothing line name ideas

  • Frigid Pro
  • Dress Pro
  • ToughOutfit
  • NiceOutfit
  • The Rich
  • Slimming Women
  • Native Men Group
  • Gender Pro
  • The Female Primp
  • Old
  • The Century
  • Older
  • The Photographic Garb
  • NeckedDress
  • The Migrant
  • Attire Pro
  • BlueClothes
  • Fewer Ladies
  • CenturyWomen
  • FavoriteOutfit
  • Frock Collective
  • ElegantOutfit
  • The Holy
  • Indian Decorate Group
  • Begin Outfit
  • ProfessionalOutfit
  • The Most
  • The Battered Sexes
  • Equipped Outfit
  • Usual Equip Spot
  • Other Gals Co
  • Sipping Women
  • Garment Collective
  • Indian Sexes Trading Co
  • Ragged Wearing Apparel Group
  • Standard
  • The Century Males
  • Distinctive Dress Out
  • Coif Group
  • Married Males Pro
  • Dark Decorate
  • Casual Coats
  • The Notable Men
  • Sexes Trading Co
  • Clean Chemises
  • Native
  • Irish Sexes Group
  • White Females
  • Healthy Gals Collective
  • Looking Fit
  • The Green
  • UrbanWomen
  • The Fresh Fashions
  • The Looking
  • The Soft
  • Dry Apparel Group
  • Rural Men Pro
  • Immigrant Collective
  • Dresses Group
  • The Fine Rig
  • Males Co
  • The Lovely
  • The Class
  • The Comfortable Kit
  • Other
  • Civilian Coif Co
  • Wardrobe Place
  • Unmarried
  • Sidekick Outfit
  • Warm Fashions Collective
  • Grinning Women
  • Turkish
  • Immigrant Spot
  • Strange Wear Place
  • Casual Chemises
  • Ladies Place
  • Flowered Frock
  • Regular Fit Trading Co
  • Employed Trading Co
  • Ninon Women
  • Full Getup Spot
  • Ridiculous Fit
  • Splendid
  • The Baggy
  • NotableWomen
  • PhotographicOutfit
  • Necessary
  • Comfortable Cases
  • The Rough Fashions
  • Ribbon Women
  • Immigrant Trading Co
  • Bright Garments
  • Poor
  • Tooth pick Outfit
  • Fancy Fit Place
  • Groves Clothes
  • The Short Attire
  • Educated
  • The Pregnant
  • Civilian Cases
  • The Regular Equip
  • The Elegant Decorate
  • AbusedWomen

Unique women's clothing line name ideas

  • Attire Group
  • Clean Coats
  • The Wireless
  • Holy
  • Primp Trading Co
  • The Italian
  • StrangeDress
  • Suitable Wardrobe
  • Female Co
  • Jets Dress
  • FemaleDress
  • Native Clothe
  • Comfortable Shirts
  • Electric Fit Out
  • White Womanhood
  • Postmenopausal Gals Place
  • Own
  • Fashionable
  • Fancy Garb Co
  • Employed Spot
  • Green Equip
  • Brown Coif Collective
  • The Modest
  • Prison Women
  • Appear Outfit
  • Length
  • Modest Dress
  • Rural Wives Trading Co
  • Same
  • Females Group
  • The Premenopausal Gender
  • Dark Duster Coat
  • Summon Women
  • The Indigenous
  • Equality Collective
  • Gala
  • Anything big Outfit
  • The Aboriginal
  • Tough Equip Trading Co
  • The Clown
  • Kit Group
  • Off Shirts Collective
  • Employed Co
  • Formal Attire Trading Co
  • The Clerical
  • The Finest
  • NiceClothes
  • The Dry Wearing Apparel
  • PremenopausalWomen
  • Loaves Clothes
  • The Formal Apparel
  • Light
  • PrettyDress
  • Males Group
  • FancyDress
  • SoiledClothes
  • The Aged
  • The Simple
  • Aboriginal Sexes
  • Fine
  • Elderly Men Pro
  • Many
  • Outdoor Apparel Spot
  • ModernDress
  • Made Dresses
  • The Abused Males
  • Mothers Place
  • Suitable Kit Pro
  • Pretty Vesture Place
  • Comfortable
  • ExtraClothes
  • The Expensive
  • Blue Coif Collective
  • The Long
  • Garb Spot
  • The Fancy Wear
  • Respectable Females Pro
  • The Coarse
  • The Educated
  • The Entire
  • Frigid Group
  • NiceDress
  • Hispanic
  • Proper
  • Burqa Co
  • The Fashionable Coiffure
  • The Korean
  • StandardOutfit
  • White Garb Spot
  • Grave
  • English
  • Ordinary Outfits Place
  • ShortDress
  • The Female
  • Smart Kit Pro
  • Silly outfits Outfit
  • Burqa Group
  • Distinctive Dress Suit
  • Frigid Co
  • The Fancy
  • Elderly
  • The Modern
  • LookingOutfit

Cute women's clothing line name ideas

  • Employed Place
  • Male Garment
  • Respectable Gender Collective
  • Equality Group
  • Females Collective
  • Garment Pro
  • Civilian Carryalls
  • ModestOutfit
  • Rough Vesture Pro
  • The Indigenous Mothers
  • Elaborate Attire
  • Rig Group
  • The Better Shirts
  • Frock Trading Co
  • Shabby Outfits
  • Modern Frock Place
  • The Torn Uniforms
  • BrightClothes
  • HeadDress
  • Mothers Collective
  • Long
  • NeatDress
  • Divorced Females Trading Co
  • Extra Dresses Co
  • Ordinary Garb Pro
  • Clean
  • Clean Children
  • Splendid Apparel Place
  • Made Apparel
  • The Heavy Wearing Apparel
  • The Fancy Raiment
  • YellowDress
  • Divorced Females Place
  • DecentOutfit
  • Portable Garb Collective
  • Menopausal
  • IrishWomen
  • Attire Collective
  • Garment Group
  • Dark Disguise
  • Native Wives Spot
  • Fit Out Collective
  • Distinctive Drapey
  • Ladies Co
  • Dark Drapey
  • NewClothes
  • Length Apparel Group
  • The Hand
  • Ladies Spot
  • Rig Spot
  • The Few
  • OtherWomen
  • Fit Out Pro
  • Sets Dress
  • Entire
  • Western Raiment
  • Burqa Pro
  • Lovely Garments
  • Gender Spot
  • Distinctive Dinner Dress
  • The Dry Apparel
  • The Abused
  • NewDress
  • Lets Dress
  • The Outer
  • Wardrobe Collective
  • The Immigrant
  • The Proper Frock
  • PortableOutfit
  • Tripping Women
  • Nice Outfits
  • The Century Gender
  • Simple Fit
  • Cheap Children
  • Piece Wardrobe Spot
  • Partnership Outfit
  • Garment Co
  • FashionableClothes
  • Fewer Gender Spot
  • Gorgeous
  • Appropriate
  • Poor Wives Spot
  • Pink
  • Best Fit Out Trading Co
  • PostmenopausalWomen
  • Fresh Attire Spot
  • Clothe Co
  • Civilian Children
  • The Fashionable
  • Fancy Wear
  • The Born Sexes
  • The Proper Clothe
  • ElectricOutfit
  • Native Males
  • Beautiful
  • The Length
  • The Same
  • Chicken Women
  • Ridiculous Dress
  • Fit Out Spot
  • Gender Collective
  • The Enough
  • Gals Spot

Clever women's clothing line name ideas

  • Beautiful Garb Pro
  • Frock Pro
  • Apparel Collective
  • Irish
  • Females Place
  • Decorate Trading Co
  • Better Wearing Apparel Spot
  • The Made
  • ManyWomen
  • Fewer Female
  • WholeOutfit
  • The Torn Wearing Apparel
  • The Single Females
  • Better Uniforms
  • The Dark
  • Typical Getup Place
  • Million Women
  • Ladies Trading Co
  • Soiled Shirts Trading Co
  • Rural Gender Collective
  • Beautiful Decorate Collective
  • Damp Dresses
  • Employed Pro
  • Elegant Attire Place
  • Fitting
  • The Military
  • The Modest Garb
  • The More
  • PrettyWomen
  • Fashions Trading Co
  • Immigrant Female Collective
  • Gender Place
  • The Military Garb
  • The Typical Fit Out
  • The Ordinary Primp
  • Yellow Fit Out Spot
  • Skimpy
  • Casual Clones
  • FineOutfit
  • Distinctive Dinner Jacket
  • Mental
  • Western Coif
  • Comfortable Carryalls
  • Equality Co
  • Sweats Dress
  • BeautifulOutfit
  • White Wife
  • Korean
  • The Distinctive
  • Suitable
  • The Suitable Dress
  • The Splendid
  • Italian Sexes Pro
  • ElaborateOutfit
  • Civilian Claws
  • MadeClothes
  • Comfortable Civilian
  • The Blue
  • The Suitable
  • Ladies Pro
  • Female Spot
  • Rig Collective
  • Most Gals Co
  • Purple Garb Group
  • The Plain
  • Fashionable Outfits Trading Co
  • CompleteOutfit
  • Burqa Collective
  • Roach clip Outfit
  • The Fine
  • Ordinary
  • The Civilian
  • Beautiful
  • Respectable Wives Co
  • Misfits Outfit
  • The Healthy Wives
  • Decorate Co
  • The Bloody Garments
  • Clothe Spot
  • Clean Clones
  • Finest
  • Employed Collective
  • The Warm Wearing Apparel
  • The Short
  • Notable Mothers
  • StyleClothes
  • Tight
  • Decorate Pro
  • The Stylish
  • Rough Wearing Apparel Spot
  • Clown Fit Out Spot
  • Clown
  • Kit Pro
  • Cute
  • The Tough
  • The Western
  • WetClothes
  • ObeseWomen
  • Complete Equip Group
  • The Smart Wear
  • Rich Vesture Trading Co
  • Coarse Corduroys
  • GreekDress

Best women's clothing line name ideas

  • Fresh
  • Full Frock Place
  • Aged
  • ElegantDress
  • AppropriateDress
  • Modest Frock Pro
  • Fancy
  • Coiffure Group
  • The Indian
  • Pink Rig
  • Western Fashions
  • Females Co
  • The Rich Garment
  • EducatedWomen
  • Exist Outfit
  • EnglishDress
  • Casual Carryalls
  • Photographic Getup Pro
  • Rig Trading Co
  • Formal Shirts Spot
  • ProperDress
  • Gets Dress
  • Female Coiffure Co
  • The Cheap
  • Elegant
  • White Womankind
  • Thin
  • The Clean
  • WhiteWomen
  • Finest Uniforms Co
  • Military Primp Place
  • Bright Coiffure Spot
  • Pretty Attire
  • The Big
  • Dark Dirndl
  • Civilian Clones
  • Getup Group
  • Predict Outfit
  • Wardrobe Co
  • The Skimpy
  • Strange Getup Place
  • AgedWomen
  • Usual Getup Group
  • White Womenfolk
  • Fashionable Coiffure Spot
  • The Rough Outfits
  • Military Getup Collective
  • Many Females
  • HispanicWomen
  • The Traditional
  • Class Mothers
  • The Full
  • CleanClothes
  • Old Mothers Pro
  • Rig Place
  • Older Sexes Pro
  • Civilian Clean
  • Immigrant Place
  • Comfortable Corduroys
  • Decent
  • Pale Clothe Collective
  • Strange
  • Equality Trading Co
  • Professional Attire
  • Distinctive Decorate
  • Cut
  • Military
  • The Professional
  • GreenOutfit
  • Bets Dress
  • Out fits Outfit
  • Plain
  • SuitableClothes
  • The Fresh
  • Clothe Place
  • The Gray
  • Females Pro
  • The Sleeveless
  • Outdoor Uniforms Group
  • The Comfortable
  • The Healthy
  • Primp Pro
  • CasualDress
  • The Outdoor Apparel
  • Equality Place
  • Britain Women
  • RespectableWomen
  • Consist Outfit
  • Getup Co
  • Expensive Frock Co
  • HandsomeOutfit
  • Bright
  • Burqa Place
  • Italian Females
  • Loose Raiment Group
  • Distinctive Duster Coat
  • Frock Place
  • Lipstick Outfit
  • Females Spot
  • Electric Dress Collective
  • The Attractive
  • The Younger Females
  • Dresses Spot

Modern Women's Clothing Line Name Ideas

  • Miss Fashionista
  • Blush Boutique
  • Fabulous
  • Belle Chic
  • Queen of Apparel
  • Chic Avenue
  • Femme Fatale
  • Rebel Rose
  • Bold & Beautiful
  • Lush Lady
  • Luxe Lane
  • Glamorous Goddess
  • Classy Couture
  • Stylishly Yours
  • Flawless Fashion
  • Daring Damsel
  • Confident Queen
  • Sassy Style
  • Femme Flair
  • En Vogue
  • Trendy Tribe
  • Couture Corner
  • Fashionista's Fix
  • Effortlessly Elegant
  • On Point Apparel
  • Urban Vogue
  • Vixen Vibes
  • Modern Muse
  • Trendy Threads
  • Haute Couture
  • Chic Boutique
  • Classy Chic
  • Elegant Edge
  • Femme Fusion
  • Flirty Fashionista
  • Luxe Looks
  • Bold Beauty
  • Radiant Runway
  • Rebel Runway
  • Bold & Brave
  • Bold & Beautiful Boutique
  • Chic Confidence
  • Deluxe Designs
  • Elite Elegance
  • Empowered Ensemble
  • Fashion Forward Femme
  • Fearless Fashionista
  • Flawless & Fabulous
  • Girly Glam
  • Glitterati Girls
  • Haute Haven
  • Lavish Lady
  • Leading Lady
  • Majestic Maven
  • Modern Mavens
  • On Point Perfection
  • Posh & Polished
  • Radiant Rebel
  • Rebel Roar
  • Runway Royalty
  • Sassy Sensibility
  • Sophisticated Style
  • Striking Style
  • Style Savvy
  • The Chic Collective
  • The Fashion Fix
  • The Flawless Femme
  • The Stylish Suite
  • Trendsetters Club
  • Ultimate Urban
  • Unique Chic
  • Bold Boss
  • Chic Catalyst
  • Dapper Dame
  • Elite Elegance Boutique
  • Empowered Edge
  • Fashion Forward Female
  • Fearless Femme
  • Femme Fierce
  • Flawless Fusion
  • Glam & Grit
  • Haute Heroine
  • Lavish Lifestyle
  • Leading Look
  • Majestic Mode
  • Modern Maven Boutique
  • On Point Panache
  • Posh Pop
  • Radiant Rebel Boutique
  • Rebel Run
  • Runway Ruler
  • Sassy Streetwear
  • Sophisticated Squad
  • Striking Stylings
  • Style Siren
  • The Chic Clique
  • The Fashionable Female
  • The Flawless Force
  • The Stylish Squad
  • Trendy Times
  • Urban Underground
  • Uniquely You
  • The Bold Brigade
  • The Chic Circle
  • The Modern Movement

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Women's Clothing Line:

Simple is always better

This means a few different things. Your women's clothing line name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your women's clothing line:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.