1,000+ Best Window Cleaning Company Names Ideas [2025]

Updated: April 14th, 2025

So, you've come up with the perfect window cleaning business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your window cleaning business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ window cleaning business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your window cleaning business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Window Cleaning Business Name Generator

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Ideas

Catchy window cleaning business name ideas

  • The Streak Free
  • No Dirt
  • Skylight
  • Oriel
  • Rose Window
  • Golden
  • The Window Slot
  • Instant
  • Freedom
  • Extent
  • Outlook
  • Opening
  • The Gap
  • Void
  • Nook
  • Chamber
  • The Aperture
  • Space
  • Capacity
  • Wiggle
  • A Free Hand
  • Blank
  • Free Space
  • Bounds
  • Depths
  • Likelihood
  • Power
  • The Future
  • Pick
  • Vintage
  • Frontage
  • Flawless
  • The Crystal Clear
  • Alterative Clean
  • Workaround Team
  • The Escape Pro
  • The Lease
  • Healthy Approach
  • Entrance
  • The Clean Job
  • Destiny
  • Instance
  • Free Will
  • Promise
  • Radius
  • Reopened
  • Cleaning Options
  • Touch Ups
  • Essential cleaning Spot
  • The Scrub Hub
  • Better Curb
  • The Appealing
  • Home Aesthetics
  • Stain Free Window
  • Low
  • High Cleaning
  • The Leveled
  • Posh Cleaner
  • The Beat Up
  • Unclean Window
  • The New Home
  • Nice Spot
  • Turn Around
  • Open Windows
  • Free Style
  • Show
  • The Glass Door
  • Contemporary Cleaning
  • Zero Dirt
  • Whole Cleaner
  • Double Sky
  • New Window Plane
  • Right
  • Sunny Hub
  • The Tiny Windowsill
  • The Exquisitely
  • Shattered
  • Large Windowpane Spot
  • Story Skylight
  • Windscreen Place
  • Scour Group
  • NearestWindow
  • Green
  • Singularly Spotless
  • Black widow Window
  • OpenScrub
  • The Broad Skylight
  • Cleansed Trading Co
  • The Rough
  • WideWindow
  • Sandy Scouring
  • Front Windowsill
  • The Facial
  • WestWindow
  • Dry Spotless Collective
  • TallWindow
  • Wet Unimproved Trading Co
  • The Alkaline
  • The Light Skylight
  • MontaneScrub
  • Show up Scrub
  • OvenClean
  • Light up Scrub
  • The Whole Washed
  • Washed Place
  • The Large
  • Concurrent Cleansed
  • CoastalScrub
  • HeadedWindow
  • Sleek
  • Keep
  • The Tall
  • Crystal Cleanly

Creative window cleaning business name ideas

  • Whole Pristine Trading Co
  • The Latter
  • Glass Skylight
  • The Scanty
  • Fresh Co
  • Open Windowpane Place
  • Round Glass Spot
  • Gear up Scrub
  • The Chalkboard
  • Windscreen Place
  • The Oak
  • Facial Chaparral
  • AlpineScrub
  • Sorry Crossbred
  • The Dune
  • Hero Window
  • Nearest Louvered
  • Windowpane Collective
  • Shattered Windshield
  • Transparent Skylight Trading Co
  • Size up Scrub
  • The Final
  • WillowScrub
  • Hazel
  • The Curtained Louvered
  • East Windowpane Place
  • Storefront Group
  • Prickly Scrub Up
  • Wet Unimproved
  • MontaneScrub
  • The Polished
  • The Eastern Windowpane
  • Unsoiled Group
  • Native Crossbred
  • Sleek
  • Louvered Spot
  • HeadedWindow
  • Broken Glass Pro
  • Bush Pro
  • The Bottom Cleanly
  • Come Cosher
  • Ento- Window
  • ThoroughClean
  • The Grave
  • The Double Door
  • Washed Pro
  • Sparse
  • Willow Bush Place
  • New windows Window
  • Grey
  • Underbred Co
  • West Washer
  • Outside
  • GrowingScrub
  • The Mixed Scrub Up
  • The Concurrent
  • Wide Wiper
  • Dark Scouring
  • Secondary Unimproved Place
  • The Less
  • Nice Pristine Place
  • The Thorough Pristine
  • ThinScrub
  • Sclerophyllous Scour
  • The Front
  • Adjacent Chaparral Pro
  • Deciduous
  • The Swept Cleanly
  • The Gothic Windshield
  • Chaparral Collective
  • PanedWindow
  • Scanty Scrubbing Brush
  • West Widow
  • The Closed Skylight
  • Sandy Sweep
  • Opposite Storefront Spot
  • Unsoiled Pro
  • Stunted Underbred
  • Scour Place
  • Squeaky Spotless Pro
  • The Bushy
  • Courtyard Pro
  • The Shiny
  • The Quick
  • Native
  • The Thorn
  • Facial Scrub Up Pro
  • The Sore Pristine
  • Work up Scrub
  • Alpine Unimproved Co
  • Secondary
  • KeptClean
  • Tall
  • The Back
  • Glass Group
  • Rapt
  • Cinder Window
  • Cleansed Pro
  • Shuttered
  • The Sunny
  • Turn up Scrub
  • Scrub Up Group
  • The Round Skylight
  • Rocky Crossbred
  • Courtyard Trading Co
  • ArchedWindow
  • Unimproved Co
  • Miserable Scrub Up
  • The Broad Skylight
  • Crossbred Spot
  • SqueakyClean
  • The Scattered Unimproved
  • The Washed

Learn more about starting a window cleaning business:

Where to start?

-> How much does it cost to start a window cleaning business?
-> Pros and cons of a window cleaning business

Need inspiration?

-> Other window cleaning business success stories
-> Marketing ideas for a window cleaning business
-> Window cleaning business slogans

Other resources

Funny Window Cleaning Business Names

  • SpotlessClean
  • Fresh Washed Collective
  • Prickly Scrub Up
  • MulgaScrub
  • Barren
  • Antiseptic Unimproved Spot
  • WestWindow
  • SparseScrub
  • The Gothic
  • Mulga Unimproved Pro
  • Cur Trading Co
  • The Shuttered
  • SageScrub
  • Uniform Cleanly Co
  • Back up Scrub
  • Front Windowsill Collective
  • Brush Unsoiled Pro
  • Bottom
  • The Alkaline
  • Deep Unsoiled Trading Co
  • The Mixed Scrub Up
  • Surgical
  • InteriorClean
  • DarkScrub
  • TerminalWindow
  • Zero Window
  • Cleanse Trading Co
  • Bottom Washed Co
  • Chalkboard Cleanable
  • Windowpane Pro
  • The Deep
  • Shattered Windshield
  • Add up Scrub
  • Fresh Trading Co
  • Sage Sponge Down
  • Top Skylight Co
  • Wet Underbred Group
  • The Short
  • Stunted Squeezing
  • Jacinto Window
  • The Story Skylight
  • SweptClean
  • EmptyWindow
  • French
  • Whole Pristine Trading Co
  • Brush up Scrub
  • Shattered
  • Opposite
  • Open up Scrub
  • Scattered Scour Group
  • The Willow
  • Minute
  • The Eastern
  • MontaneScrub
  • Mixed Place
  • MullionedWindow
  • West Window Pane
  • The Front
  • New windows Window
  • Unsoiled Pro
  • Scanty Sweep
  • ShutteredWindow
  • Willow Bush
  • Chalkboard Cleanup
  • Front Cleanly Co
  • Contrary Cleansed
  • Native
  • Cleansed Group
  • Active Windowsill
  • The Venetian Skylight
  • Nearest Louvered
  • The Venetian
  • DryScrub
  • The Grey Mixed
  • LeftWindow
  • The Eastern Courtyard
  • Chalkboard Clean And Jerk
  • Sorry
  • Round
  • Front
  • Crystal Cleanly
  • The Grave
  • Windscreen Group
  • The Bottom Cleanly
  • Story Windshield Collective
  • Opti Cleanse
  • Alkaline Cleanse
  • Coastal Chaparral
  • The Broad Skylight
  • BarrenScrub
  • ArchedWindow
  • Brush
  • KeptClean
  • DeciduousScrub
  • Spotless Collective
  • Facial Scrub Up Pro
  • The Scattered Unimproved
  • AwfulClean
  • The Final
  • The Open
  • Quick Spotless Pro
  • Exquisitely
  • NiceClean
  • Semidesert Scour
  • The Lighted
  • Top Pristine
  • Crescendo Window
  • EasternWindow
  • The Terminal
  • The Interior Cleanly
  • NeighbourhoodClean
  • The Little
  • Foulest Scrubbed Trading Co

Cool window cleaning business name ideas

  • The Huge Pane
  • Stunted Scouring
  • Cleanse Pro
  • Semidesert Cur Spot
  • Concurrent Clean And Jerk
  • Tidy up Scrub
  • Step up Scrub
  • Windowpane Place
  • Beat up Scrub
  • Paned Skylight Group
  • Heavy Cur Co
  • HugeWindow
  • Headed Windowsill Group
  • Break up Scrub
  • AlpineScrub
  • SeparateWindow
  • Arid Scrub Up Spot
  • The Stunted
  • Hazel Scour Collective
  • Willow Bush
  • Thorn Crossbred Pro
  • Tall Bush Spot
  • Secondary
  • Give up Scrub
  • Fill up Scrub
  • Come Cosher
  • Moist
  • Floor
  • Fresh Unsoiled Trading Co
  • Arched Windowpane Co
  • FreshClean
  • Keep
  • The Tall
  • Open
  • Open Underbred Co
  • Shattered
  • LessClean
  • Loofah
  • Concurrent Cosher
  • Spotless Group
  • West Wiper
  • Scrub Up Collective
  • SparseScrub
  • SquatClean
  • Wet Unimproved
  • The Light
  • Sandy
  • The Sore
  • Bush Trading Co
  • Crystal Clean Living
  • Stained Door Group
  • Louvered Spot
  • Suck up Scrub
  • Side Storefront Trading Co
  • Round Glass Spot
  • Stained Windowpane Group
  • Crystal Clean House
  • Shinto Window
  • Crescendo Window
  • Glass Skylight
  • The Growing
  • Tall
  • AwfulClean
  • The Singularly Washed
  • DenseScrub
  • The Shiny Cleansed
  • Front Cleanse
  • The Miserable Scrub Up
  • Contrary
  • Washed Trading Co
  • The Bay
  • Unimproved Pro
  • The Story Skylight
  • InsideClean
  • Grey
  • Outside
  • The Empty Windscreen
  • The Dry Cleanse
  • WideWindow
  • Alkaline
  • Windshield Collective
  • Scattered Scour Group
  • Wet Cleanly
  • The Final Cleansed
  • Mixed Co
  • Nearby
  • Tall Glass Group
  • West Window Pane
  • Nearest Windowpane
  • Lift up Scrub
  • TopWindow
  • Bottom Washed Co
  • Blackboard Pristine Spot
  • DarkScrub
  • Pipe up Scrub
  • ShutteredWindow
  • Underbred Collective
  • Brush Fresh Spot
  • Brown Scrub Up
  • Separate
  • Chalkboard Cleanable
  • Dry Unimproved Collective
  • The Bushy
  • CoastalScrub
  • TropicalScrub
  • Alpine Mongrel
  • InteriorClean
  • Zero Window
  • Deep Unsoiled Trading Co
  • Wide Windowpane
  • Chalkboard Cleanup
  • Annual Spotless Pro
  • The Washed

Unique window cleaning business name ideas

  • Wide Windowsill
  • Sydow Window
  • Crystal Cosher
  • CircularWindow
  • Uncurtained Storefront Spot
  • The Subalpine
  • The Bottom Cleanly
  • UniformClean
  • Chaparral Mongrel Pro
  • Unsoiled Place
  • Nice
  • Nearest Louvered
  • Semidesert Scour
  • Chaparral Pro
  • Take up Scrub
  • Barren Cur Pro
  • StuntedScrub
  • The Dusty
  • Singularly Spotless
  • Sup Scrub
  • Left
  • The Exquisitely
  • Good
  • West Widow
  • Antiseptic Unimproved Spot
  • Prickly Scrub Up
  • The Contrary
  • Oval Courtyard
  • Make up Scrub
  • The Open
  • BarrenScrub
  • Small Glass Collective
  • Mulga
  • Rocky
  • The Unclean
  • Wet Unimproved Trading Co
  • Dusty
  • The Sparse
  • The Exquisitely Fresh
  • Extra
  • Guilty Scrubbed Pro
  • The Succulent
  • The Interior Cleanly
  • Thorn Chaparral
  • Alpine Unimproved Co
  • Nearest Glass
  • Preoperative Cur
  • The Venetian Skylight
  • Secondary Cur
  • Spotless Place
  • Barren Underbred
  • Crystal Unsoiled
  • Crossbred Spot
  • The Swept
  • Closed Windowpane
  • The Wet Washed
  • Foulest Scrubbed Trading Co
  • Cleansed Co
  • The Level
  • Pane Pro
  • The Real Washed
  • Final Cleanse Pro
  • Scrub Up Group
  • The Awful
  • Secondary Sweep
  • Scrub Up Place
  • The Stable
  • Large Skylight Pro
  • Iodine Mongrel
  • Narrow Windshield Group
  • Crystal Cleanse
  • Story Windshield Collective
  • Alkaline Cleanse
  • The Broken
  • Rapt
  • The Washed Cleanly
  • Interior Pristine Spot
  • The Neighbourhood
  • Skylight Place
  • The Back
  • Subalpine Scour
  • The Growing Scrub Up
  • Cur Trading Co
  • Snidow Window
  • Sandy Scouring
  • Courtyard Pro
  • Single Courtyard Trading Co
  • ThoroughClean
  • RottenClean
  • Curtained
  • The Fresh Pristine
  • Stained Courtyard Spot
  • The Latticed
  • Native Crossbred
  • Wet
  • Narrow Courtyard Group
  • Subalpine Scrub Up
  • Crystal Cleanly
  • Eastern Courtyard
  • Front Windowsill Collective
  • HeadedWindow
  • Cleansed Place
  • Size up Scrub
  • Tangled
  • Come Fresh Group
  • Gear up Scrub
  • Concurrent Clean Living
  • Build up Scrub
  • Chalkboard Cleanly
  • Large Windowpane Spot
  • Dusty Mixed Spot
  • Stunted Scrub Brush
  • Catch up Scrub

Cute window cleaning business name ideas

  • Fresh Trading Co
  • Uncurtained Glass Co
  • Sorry Mixed
  • The Rocky
  • The Rough Scour
  • The Desert Crossbred
  • Grave Spotless
  • Thin Mixed Spot
  • The Succulent Mixed
  • The Interior Washed
  • TangledScrub
  • Round Windowsill Group
  • Microsoft windows Window
  • Tear up Scrub
  • The Dark
  • Sandy Scrubbing Brush
  • Mangrove Mongrel
  • AntisepticScrub
  • Surgical Mixed
  • Antiseptic
  • NearestWindow
  • The Flat
  • Pristine Place
  • Gentle
  • Underbred Trading Co
  • Washed Pro
  • Hero Window
  • Growing Chaparral Spot
  • Green Scrub Up Group
  • The Small
  • Short Scour
  • Windowpane Collective
  • Unsoiled Trading Co
  • Standard
  • Deciduous
  • Surgical Scrub Up Place
  • The Separate
  • MangroveScrub
  • The Sandy
  • Big Windscreen Group
  • DoubleWindow
  • BayWindow
  • The Oak
  • Transparent Skylight Trading Co
  • Broken
  • The Rectangular
  • Short
  • Story Skylight
  • Brush Unsoiled Pro
  • Rear
  • The Squat
  • Wide Pane
  • Chaparral Scour Collective
  • The Light Crossbred
  • Grey Bush Group
  • Chalkboard Clean House
  • Glass Place
  • Gumbo-limbo Window
  • The Montane
  • The Eastern
  • Light up Scrub
  • Rough
  • The Grave
  • The Poor
  • Nice Pristine Place
  • FrontWindow
  • The Interior
  • The Moist
  • CurtainedWindow
  • The Shuttered
  • The Round
  • Bush Pro
  • Close up Scrub
  • The Latter
  • TopClean
  • Semidesert Sponge Down
  • Underbred Spot
  • Wide Wiper
  • Singularly
  • Green
  • Chaparral Collective
  • The Thorough Cleanly
  • ExtraClean
  • QuickClean
  • Montane Scrub Up Spot
  • Secondary Sponge Down
  • RoughScrub
  • Back up Scrub
  • Cleansed Pro
  • EmptyWindow
  • Arched Windscreen Collective
  • Singularly Scrubbed
  • LargeWindow
  • Active Windowsill
  • MullionedWindow
  • The Sage
  • Open Scour Co
  • Jacinto Window
  • Underbred Co
  • Cleanly Collective
  • The Sorry
  • The Growing Crossbred
  • PanedWindow
  • Unsoiled Co
  • The Arid
  • Brush up Scrub
  • The Narrow
  • Uniform Cleanly Co
  • Hazel
  • Top Skylight Co
  • ChalkboardClean
  • The Sorry Scour
  • Sparse Scouring

Clever window cleaning business name ideas

  • Lighted Windowsill Trading Co
  • The Scattered Unimproved
  • Courtyard Co
  • Bay Windowpane Pro
  • SandyScrub
  • OvenClean
  • Scrubbed Spot
  • Dusty Courtyard Trading Co
  • The Sore Pristine
  • SingularlyClean
  • Concurrent Cleanup
  • The Side Pane
  • Inside Spotless Trading Co
  • The Secondary
  • Closed
  • Mongrel Collective
  • Deep
  • Scour Group
  • The Rotten Cleansed
  • Chalkboard Clear
  • The Rotten
  • TransparentWindow
  • Door Trading Co
  • The Coarse
  • West Wall
  • The Deep
  • Barren
  • Squeaky Spotless Pro
  • Green Cur
  • Sage Scrub Up
  • Prompt
  • Washed Group
  • Chalkboard Complete
  • Wide Widow
  • Chaparral Co
  • Cleanse Trading Co
  • Dry
  • Growing Crossbred Place
  • The Sclerophyllous
  • The Dry
  • The Surgical
  • Crystal Cleanup
  • The Sandy Underbred
  • Windshield Pro
  • The Thin
  • Stable
  • ArchedWindow
  • Storefront Collective
  • Bay Courtyard
  • Willow Bush Place
  • Blackboard Scrubbed
  • ExquisitelyClean
  • Prickly
  • Guilty Unsoiled Spot
  • SemidesertScrub
  • Turn up Scrub
  • Come Cleanse
  • Guilty
  • Cleanly Trading Co
  • The Grey Mixed
  • Wide Washer
  • Dark
  • Flat Unsoiled Co
  • Write up Scrub
  • The Quick
  • Short Mongrel Trading Co
  • Thorough
  • Coastal
  • Gentle Cur Place
  • Mangrove
  • Wide Wall
  • Unsoiled Collective
  • The Empty
  • Stable Cleanse
  • French Courtyard
  • The Prompt
  • Venetian
  • Dark Cur Group
  • The Eastern Windowpane
  • Fresh Co
  • Opti Cleanse
  • Sleek Unsoiled Group
  • Left Windowsill
  • Cleansed Group
  • Bay Door
  • Washed Place
  • DeepClean
  • Secondary Scrub Up
  • Headed Courtyard
  • Chalkboard Clean And Jerk
  • The Active
  • Light
  • Level
  • Sore Cleanse Spot
  • Contrary Clean Living
  • West Windowsill
  • The Sage Mongrel
  • Kildow Window
  • Dark Crossbred Co
  • Impenetrable
  • Spotless Scrubbed Collective
  • Sage Scrubbing Brush
  • Limbo Window
  • Surgical Sponge Down
  • The Broken Windowpane
  • The Dune
  • The Swept Cleanly
  • West Wicket
  • The West
  • The Gothic
  • Thorn Chaparral Pro
  • Louvered Group
  • The Sunny

Best window cleaning business name ideas

  • Glass Group
  • Bright Windowsill
  • The Thorn
  • Bush Group
  • Concurrent Cleansed
  • Mixed Place
  • Storefront Place
  • GrowingScrub
  • The Broad Skylight
  • Double Windscreen
  • Arched Pane Collective
  • TinyWindow
  • Low Scouring Place
  • Annual Cleanse Co
  • Broken Glass Pro
  • The Sunny Pane
  • ShinyClean
  • Double Courtyard
  • Dusty Scrub Up Co
  • West Washer
  • Foulest Scrubbed Collective
  • Mulga Unimproved Pro
  • The Mixed Scrub Up
  • The Willow
  • The Curtained Louvered
  • Latter
  • Rectangular
  • DuneScrub
  • The Neat Unsoiled
  • Terminal Glass
  • Sage Scour
  • Louvered Trading Co
  • The Lighted
  • SageScrub
  • Courtyard Trading Co
  • Windows Window
  • The Main
  • Unimproved Co
  • The Floor
  • Succulent Sweep
  • Sage Chaparral Pro
  • West Windshield
  • Pillow Window
  • The Adjacent
  • Low Mixed Group
  • Scouring Group
  • Windowpane Pro
  • ComeClean
  • Quick Unimproved
  • Northern Crossbred Co
  • Sandy Sweep
  • Exquisitely
  • Round
  • The Come
  • Whole
  • Beef up Scrub
  • Crystal
  • Top Pristine
  • East Windowpane Place
  • Windy Window
  • Fresh Place
  • NiceClean
  • UncleanClean
  • Sore
  • Mixed
  • Show up Scrub
  • DryClean
  • Desert
  • Tropical
  • Door Co
  • Sparse Sponge Down
  • The Polished
  • Tiny Windshield
  • The Tiny Windowpane
  • The Broad
  • East Windowsill
  • The Paned
  • SouthWindow
  • Awful
  • MulgaScrub
  • LightWindow
  • Front
  • MixedScrub
  • Bottom
  • The Scattered
  • Unsoiled Group
  • Mulga Mixed
  • The Rapt
  • Dune
  • Transparent Skylight Pro
  • The Crystal
  • The Little
  • Therapeutic Windowpane Trading Co
  • DryScrub
  • The Gothic Windshield
  • The Shiny
  • Minute
  • The Transparent
  • The Brush Pristine
  • Sum up Scrub
  • Vilest
  • Wild Underbred Place
  • The Opti
  • Windowed Window
  • Spotless Co
  • The Thorny
  • The French
  • The Stained
  • The Rocky Fresh
  • Deep Washed Collective
  • Sparse
  • Touch up Scrub
  • Succulent Unimproved Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Window Cleaning Business:

Simple is always better

This means a few different things. Your window cleaning business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your window cleaning business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.