1,000+ Best Window Cleaning Company Names Ideas [2024]

Updated: January 19th, 2023

So, you've come up with the perfect window cleaning business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your window cleaning business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ window cleaning business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your window cleaning business.

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Window Cleaning Business Name Generator

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Ideas

Catchy window cleaning business name ideas

  • The Streak Free
  • No Dirt
  • Skylight
  • Oriel
  • Rose Window
  • Golden
  • The Window Slot
  • Instant
  • Freedom
  • Extent
  • Outlook
  • Opening
  • The Gap
  • Void
  • Nook
  • Chamber
  • The Aperture
  • Space
  • Capacity
  • Wiggle
  • A Free Hand
  • Blank
  • Free Space
  • Bounds
  • Depths
  • Likelihood
  • Power
  • The Future
  • Pick
  • Vintage
  • Frontage
  • Flawless
  • The Crystal Clear
  • Alterative Clean
  • Workaround Team
  • The Escape Pro
  • The Lease
  • Healthy Approach
  • Entrance
  • The Clean Job
  • Destiny
  • Instance
  • Free Will
  • Promise
  • Radius
  • Reopened
  • Cleaning Options
  • Touch Ups
  • Essential cleaning Spot
  • The Scrub Hub
  • Better Curb
  • The Appealing
  • Home Aesthetics
  • Stain Free Window
  • Low
  • High Cleaning
  • The Leveled
  • Posh Cleaner
  • The Beat Up
  • Unclean Window
  • The New Home
  • Nice Spot
  • Turn Around
  • Open Windows
  • Free Style
  • Show
  • The Glass Door
  • Contemporary Cleaning
  • Zero Dirt
  • Whole Cleaner
  • Double Sky
  • New Window Plane
  • Right
  • Sunny Hub
  • The Thorny
  • LargeWindow
  • Ento- Window
  • Tiny Windshield
  • Standard
  • Concurrent Cleansed
  • Bright Windowsill
  • Bay Door
  • Story Windshield Collective
  • The Washed
  • Barren Underbred
  • Transparent Door Spot
  • Wide Wall
  • The Miserable Scrub Up
  • Nearest Louvered
  • The Level
  • SageScrub
  • Scanty Sweep
  • QuickClean
  • Low Scouring Place
  • The Montane
  • NiceClean
  • The Large
  • Washed Group
  • DenseScrub
  • Crystal
  • Open
  • Sparse Sponge Down
  • Surgical Scrub Up
  • Sunny
  • Dusty Mixed Spot
  • Left Windowsill
  • Foulest Scrubbed Trading Co
  • The Separate
  • Louvered Group
  • The Sandy Underbred
  • Round Windowsill Group
  • Replacement windows Window
  • MiserableScrub

Creative window cleaning business name ideas

  • The Opposite
  • The Vilest
  • DryScrub
  • Snidow Window
  • Crystal Clean Living
  • Glass Group
  • SqueakyClean
  • Gentle
  • Cleanly Spot
  • The Succulent
  • Grave Spotless Pro
  • SparseScrub
  • WillowScrub
  • Sorry
  • Willow Bush Place
  • Skylight Place
  • Storefront Co
  • The Side Pane
  • The Montane
  • Antiseptic
  • Bay Windowpane Pro
  • Dark
  • SclerophyllousScrub
  • Stained Door Group
  • Gentle Cur Place
  • The Gothic
  • Gingko Window
  • The Wild Cur
  • The Poor
  • West Window Pane
  • Concurrent Clean Living
  • The Loofah
  • The Dusty
  • Mixed Co
  • The Thorough Pristine
  • The Washed Cleanly
  • Unsoiled Collective
  • Scrub Up Collective
  • The Dry Cleanse
  • The Sparse
  • The Succulent Mixed
  • Gumbo-limbo Window
  • The Final Cleansed
  • SpotlessClean
  • Narrow Courtyard Group
  • Foulest Cleanly Pro
  • The Less
  • The Open
  • Work up Scrub
  • Low Mixed Place
  • Sparse Scouring
  • Dry Spotless Collective
  • Cleansed Place
  • Double Windscreen
  • ArchedWindow
  • NiceClean
  • Single Courtyard Trading Co
  • Loofah
  • Double Courtyard
  • TerminalWindow
  • Keep Cleanse Place
  • ComeClean
  • WholeClean
  • Nearest Louvered
  • Singularly
  • Washed Trading Co
  • Storefront Group
  • The Growing
  • Wide Windowsill
  • Wide Wiper
  • Hero Window
  • The Sunny
  • Secondary Sponge Down
  • The Scattered
  • The Sage
  • Alkaline
  • Green
  • Standard
  • Microsoft windows Window
  • The Terminal
  • The Curtained Skylight
  • SeparateWindow
  • The Thorn
  • Unsoiled Co
  • SingleWindow
  • The Growing Scrub Up
  • Storefront Collective
  • Chalkboard Complete
  • Wet
  • Size up Scrub
  • Native Crossbred
  • Swept
  • Headed Windowsill Group
  • The Thorough
  • Cur Group
  • The Interior
  • Courtyard Co
  • Glass Skylight
  • The Floor
  • Single Courtyard Co
  • Come Cleansed
  • BayWindow
  • Broken
  • Opposite
  • Transparent Skylight Trading Co
  • DeciduousScrub
  • Chalkboard Cleanable
  • Thorn Chaparral Pro
  • The Main
  • Headed Louvered
  • Lift up Scrub
  • Surgical Scrub Up Place
  • The Rotten Cleansed

Learn more about starting a window cleaning business:

Where to start?

-> How much does it cost to start a window cleaning business?
-> Pros and cons of a window cleaning business

Need inspiration?

-> Marketing ideas for a window cleaning business
-> Window cleaning business slogans

Other resources

Funny Window Cleaning Business Names

  • RoughScrub
  • Coastal
  • Headed Courtyard
  • The Inside
  • Shattered Windshield
  • BarrenScrub
  • Foulest Cleanly Pro
  • Shiny Scrubbed
  • Front Cleanse
  • Final Cleanse Pro
  • Foulest Scrubbed Trading Co
  • Squeaky Spotless Pro
  • DeepClean
  • Growing Chaparral Spot
  • The Side Pane
  • SouthWindow
  • Alpine Unimproved Co
  • Bottom Washed Co
  • HeadedWindow
  • Wide Windowpane
  • Gumbo-limbo Window
  • The Broken Windowpane
  • The Thin
  • Vilest
  • The Willow
  • Cur Group
  • Crescendo Window
  • The Light
  • Unsoiled Trading Co
  • Sleek
  • Semidesert Cur Spot
  • Dusty Scouring Trading Co
  • Mulga Unimproved Pro
  • Wet Cleanly
  • Scour Trading Co
  • GrowingScrub
  • Stunted Sponge Down
  • RockyScrub
  • The Stable
  • The Dusty
  • Windowpane Collective
  • Scrub Up Group
  • BayWindow
  • Green Scrub Up Group
  • Surgical Scrub Up Place
  • Courtyard Pro
  • The Sunny
  • The Stunted
  • Scanty Scrubbing Brush
  • Windows Window
  • Cleansed Pro
  • Build up Scrub
  • PolishedClean
  • StuntedScrub
  • SquatClean
  • Kept
  • Subalpine Scour
  • LeftWindow
  • Thin
  • Nearby
  • Unsoiled Co
  • DryScrub
  • Less Scrubbed
  • The Northern
  • MontaneScrub
  • NeighbourhoodClean
  • The West
  • StoryWindow
  • The Thorny
  • The Sorry Scour
  • Growing Crossbred Place
  • Glass Co
  • Scrub Up Co
  • Rocky Crossbred
  • Dune Scouring Collective
  • The Interior Washed
  • The Concurrent
  • The Interior
  • The Surgical
  • TerminalWindow
  • Stunted Scouring
  • Lift up Scrub
  • Pane Pro
  • The Huge Pane
  • The Chaparral
  • Dark
  • Montane Scrub Up Spot
  • AridScrub
  • The Deep
  • Skylight Place
  • WillowScrub
  • Bay Door
  • Washed Trading Co
  • The Unclean
  • Wet Underbred Group
  • Low Mixed Group
  • Scrub Up Collective
  • Awful
  • Headed Glass
  • Green Mixed
  • TallWindow
  • Rear Pane Spot
  • LargeWindow
  • Arched Windowpane Co
  • Scrubbed Trading Co
  • Unsoiled Group
  • Round Windowsill Group
  • Dusty Mixed Spot
  • The Loofah Mixed
  • The Sore
  • The Tiny Windowpane
  • Main
  • ChalkboardClean

Cool window cleaning business name ideas

  • Empty
  • Bay Courtyard
  • CurrentWindow
  • West Windowpane Group
  • Sage Scrub Up
  • The Miserable Scrub Up
  • SouthWindow
  • Prickly Scrub Up
  • Montane Scrub Up Spot
  • The Gothic
  • Stained Windowpane Group
  • Tiny
  • Grave Spotless
  • The Bushy
  • The Little
  • Story Skylight
  • Gentle
  • SpotlessClean
  • Guilty Scrubbed Pro
  • Chalkboard Cleanable
  • Inside Spotless Trading Co
  • StoryWindow
  • The Stable
  • West Wiper
  • TinyWindow
  • SunnyWindow
  • The Light Crossbred
  • West Windowpane
  • The Round Skylight
  • DoubleWindow
  • The French
  • Short Scour
  • Opposite Storefront Spot
  • Gentle Cur Place
  • Hazel Scour Collective
  • Headed Windowsill Group
  • The Top
  • The Interior
  • Single Courtyard Trading Co
  • Sandy Scan
  • Scouring Group
  • Fresh Unsoiled Trading Co
  • West Windshield
  • Concurrent Clear
  • The Broken Windowpane
  • Low Mixed Place
  • Single Courtyard Co
  • South
  • Eastern Courtyard
  • NearestWindow
  • The Curtained Skylight
  • Fresh Washed Collective
  • The Tiny Windowpane
  • Crystal Cleanse
  • Windscreen Co
  • The Grave
  • Fill up Scrub
  • Chalkboard Cleanup
  • Cover up Scrub
  • Quick Unimproved
  • Level
  • The Desert
  • TallWindow
  • The Curtained Louvered
  • Gear up Scrub
  • The Mixed Scrub Up
  • Sorry Crossbred
  • The Squeaky
  • Work up Scrub
  • The Succulent Unimproved
  • The Short
  • Broken Glass Pro
  • The Sunny Pane
  • Sandy Sweep
  • Arched Pane Collective
  • Uncurtained Glass Co
  • Cinder Window
  • Crossbred Spot
  • Sparse
  • Surgical Mixed
  • SqueakyClean
  • Adjacent
  • Tall Glass Group
  • Loofah
  • The Growing Scrub Up
  • Dusty Courtyard Trading Co
  • The Closed Skylight
  • Come Cleanse
  • Come Cosher
  • Touch up Scrub
  • Cleansed Group
  • ChalkboardClean
  • The Dry Cleanse
  • Opposite
  • Thin
  • The Growing Mongrel
  • Stained Courtyard Spot
  • The Open
  • Door Pro
  • Show up Scrub
  • Beef up Scrub
  • The Sunny
  • Wide Windowsill
  • The Rough
  • Cleanly Collective
  • Secondary Scrub Up
  • Deep Washed Collective
  • Tree
  • The Active
  • MullionedWindow
  • Top Skylight Co
  • Broken
  • The Lighted

Unique window cleaning business name ideas

  • CoastalScrub
  • Impenetrable
  • Foulest Scrubbed Collective
  • The Standard
  • Side Storefront Trading Co
  • Grey Bush Group
  • Crystal
  • NeighbourhoodClean
  • Chalkboard Clear
  • Cleansed Co
  • Concurrent Cleansed
  • Come Clear
  • The Rocky Fresh
  • Glass Collective
  • Barren Cur Pro
  • Surgical Scrub Up Place
  • The Thorough Pristine
  • LightWindow
  • Nearest Louvered
  • Therapeutic Windowpane Trading Co
  • FrontWindow
  • Chalkboard Cleanly
  • Scattered Scrubboard
  • The Concurrent
  • Spotless Trading Co
  • Preoperative Cur
  • Whole
  • Moist
  • LargeWindow
  • The Latter
  • Quick Spotless Pro
  • Underbred Trading Co
  • RoughScrub
  • The Bottom Cleanly
  • Sleek Unsoiled Group
  • Open Windowpane Place
  • Cur Collective
  • Skylight Place
  • The Dark
  • French
  • Scattered Scrubbing Brush
  • Alpine Unimproved Co
  • Heavy Cur Co
  • Washed Trading Co
  • Catch up Scrub
  • The Inside
  • Mixed Co
  • Front Windowsill Collective
  • The Montane
  • InsideClean
  • The Front
  • The Brush Pristine
  • DryClean
  • The Wild
  • Mixed
  • Prop up Scrub
  • The Interior Washed
  • Tall Bush Spot
  • Zero Window
  • The Singularly Washed
  • Singularly Cleansed Trading Co
  • GrowingScrub
  • Hero Window
  • Scanty Scrubbing Brush
  • Squeaky Spotless Pro
  • Foulest Cleanly Pro
  • Annual Cleanse Co
  • Windows Window
  • Front
  • Iodine Mongrel
  • Semidesert Cur Spot
  • Mangrove
  • Dark Crossbred Co
  • Crescendo Window
  • The Tiny
  • QuickClean
  • Arid Scrub Up Spot
  • The Washed
  • Concurrent Clean And Jerk
  • Vilest
  • Break up Scrub
  • Windshield Collective
  • The Real Washed
  • The Sage Mongrel
  • The Growing Crossbred
  • Keep Cleanse Place
  • Black widow Window
  • Scattered Scour Group
  • The Swept
  • The Chalkboard
  • The Sorry
  • Sandy Scrubbing Brush
  • Paned Skylight Group
  • The Sorry Scour
  • Pachinko Window
  • Cleanly Spot
  • West Wall
  • Stable
  • Tall
  • Prickly
  • Shattered Windshield
  • Give up Scrub
  • Mangrove Mongrel
  • Shattered
  • Bright Windowsill
  • The Stunted
  • The Thorough
  • Mongrel Co
  • The Grave Unsoiled
  • Unsoiled Place
  • The Separate
  • The Neighbourhood
  • NorthernScrub

Cute window cleaning business name ideas

  • Tropical
  • The Level
  • The Sandy Underbred
  • MulgaScrub
  • StuntedScrub
  • Scattered Scrub Up
  • SparseScrub
  • Cur Trading Co
  • Sorry
  • The Grey
  • Scour Trading Co
  • The West
  • Barren Scour Pro
  • Singularly
  • Outside
  • The Polished
  • Sore Cleanse Spot
  • Wet Unimproved Trading Co
  • Succulent Unimproved Place
  • Alpine Mongrel
  • The Quick
  • Underbred Spot
  • Concurrent Clean Living
  • Dry Underbred Spot
  • Cleansed Pro
  • Snidow Window
  • MangroveScrub
  • SingleWindow
  • Cleanse Pro
  • Stable Cleanse
  • Active Windowsill
  • Dune
  • Floor
  • The Less
  • Surgical Scrub Up
  • Size up Scrub
  • Transparent Skylight Pro
  • Sydow Window
  • Oval Courtyard
  • Foulest Scrubbed Trading Co
  • Opti Cleanse
  • ExtraClean
  • Top Pristine
  • The Story Skylight
  • The Huge Pane
  • Tiny Windshield
  • The Light
  • Stained Door Group
  • Narrow Windshield Group
  • NarrowWindow
  • Tear up Scrub
  • Rapt
  • The Broad
  • Crystal Cosher
  • OvenClean
  • Fresh Trading Co
  • Storefront Group
  • Chalkboard Clean House
  • The Vilest
  • Louvered Spot
  • The Light Skylight
  • Blackboard Scrubbed
  • Mongrel Spot
  • The Adjacent
  • The Final
  • Singularly Spotless
  • The Broken
  • Fresh Place
  • East Windowpane Place
  • Mulga Mixed
  • The Exquisitely
  • Round
  • Coastal Chaparral
  • The Thorn
  • The Rough Scour
  • Secondary
  • Dusty Scrub Up Co
  • The Succulent Mixed
  • The Venetian
  • Nearest Windshield Co
  • The Sparse
  • The Arid
  • West Window Pane
  • Guilty
  • The Desert Bush
  • Windy Window
  • ChaparralScrub
  • Antiseptic
  • Antiseptic Unimproved Spot
  • BayWindow
  • Nearest Windowpane
  • The Native Unimproved
  • Pillow Window
  • Brush
  • The Latticed
  • Unsoiled Co
  • Fresh Co
  • Left Windowsill
  • InteriorClean
  • Barren Underbred
  • The Tiny Windowsill
  • Sparse Scouring
  • Round Glass Spot
  • The Coarse
  • Wide Window Sill
  • Gumbo-limbo Window
  • Rectangular
  • Spotless Scrubbed Collective
  • Wet Cleanly
  • The Grey Mixed
  • Mixed Place
  • Facial Chaparral
  • Light up Scrub

Clever window cleaning business name ideas

  • The Tangled
  • Low Mixed Group
  • The Semidesert
  • The Gentle Crossbred
  • Come Cleansed
  • Sage Chaparral Pro
  • StableClean
  • Underbred Collective
  • Bay Door
  • Venetian
  • Shattered Windowsill
  • Wet
  • Courtyard Co
  • SandyScrub
  • Rocky Crossbred
  • Wet Unimproved
  • The Gothic Windshield
  • Chaparral Pro
  • AridScrub
  • KeptClean
  • Glass Place
  • Crystal Clean Living
  • Transparent Skylight Trading Co
  • ThinScrub
  • Contrary Cleanse
  • The Come
  • The Shiny Cleansed
  • The Opti
  • The Scattered
  • Closed
  • Rocky
  • The Rear
  • The Mullioned
  • Sage Sponge Down
  • The Sandy
  • Door Co
  • ShinyClean
  • The Big
  • Rear
  • The Terminal
  • The Empty
  • Lighted Windowsill Trading Co
  • Wide Pane
  • Up Scrub
  • TherapeuticWindow
  • Thorn Crossbred Pro
  • The Flat
  • DryScrub
  • Bottom Washed Co
  • Rear Pane Spot
  • Dark Cur Group
  • Sparse Sponge Down
  • Spotless Co
  • Unimproved Place
  • Deciduous Underbred
  • Close up Scrub
  • Hazel
  • The Back
  • Scour Group
  • Final
  • Bush Group
  • Contrary Clean Living
  • Secondary Unimproved Place
  • Thorn Chaparral
  • Nearby
  • Dry
  • Double Windscreen
  • Sandy
  • ExquisitelyClean
  • Jacinto Window
  • Innuendo Window
  • The Rotten Cleansed
  • AlkalineClean
  • Crystal Clean House
  • The Desert Crossbred
  • Cleansed Place
  • Alkaline Cleanse
  • Narrow Courtyard Group
  • SclerophyllousScrub
  • Minute
  • New windows Window
  • Wide Glass
  • Transparent Door Spot
  • EasternWindow
  • Courtyard Trading Co
  • Small Glass Collective
  • West Widow
  • West Washer
  • The Surgical
  • Singularly Scrubbed
  • Sage Scrubbing Brush
  • Chalkboard Complete
  • The Rapt
  • Washed Place
  • Scanty Scrub Brush
  • Glass Co
  • Underbred Co
  • Washed Pro
  • The Transparent
  • The Tall
  • The Loofah
  • Light
  • The Bay
  • Mangrove Cur
  • ShutteredWindow
  • BlackboardClean
  • Top Pristine Place
  • TopWindow
  • Unimproved Pro
  • Storefront Collective
  • RearWindow
  • Scrubbed Spot
  • Mongrel Collective

Best window cleaning business name ideas

  • The Alkaline
  • Front Cleanse
  • The Interior Cleanly
  • WillowScrub
  • Short Shrub
  • NiceClean
  • The Eastern
  • SemidesertScrub
  • Dusty Scouring Trading Co
  • The Green
  • Concurrent Cleanup
  • The Poor
  • SageScrub
  • Brush up Scrub
  • Storefront Place
  • Front Windowsill
  • Miserable Scrub Up
  • Cur Spot
  • Extra
  • The Exquisitely Fresh
  • Windowpane Pro
  • Shiny Cleanly
  • The Prompt
  • Left
  • The Growing
  • Windowpane Co
  • Scour Place
  • Green Scrub Up Group
  • Stunted Underbred
  • Round Windowsill Group
  • Storefront Co
  • Sunny
  • Thorn Underbred Pro
  • Green
  • Guilty Cleanly
  • Chalkboard Clean Living
  • SquatClean
  • Uniform Cleanly Co
  • Headed Louvered
  • Surgical
  • West Windowsill
  • The Swept Cleanly
  • Open
  • Scrub Up Collective
  • Arid Mongrel
  • Ento- Window
  • DuneScrub
  • Willow Bush Place
  • BrokenWindow
  • Open Scour Co
  • Deep Unsoiled Trading Co
  • Unsoiled Pro
  • Bushy Mongrel
  • WholeClean
  • Scour Pro
  • Unsoiled Trading Co
  • Blow up Scrub
  • Concurrent Cosher
  • Thorough
  • The Sage
  • Head up Scrub
  • The Side Pane
  • Windowsill Place
  • MiserableScrub
  • Open up Scrub
  • ComeClean
  • Contrary
  • Gingko Window
  • Native Crossbred
  • The Willow
  • Courtyard Pro
  • West Windscreen
  • The Venetian Skylight
  • The Back Storefront
  • RealClean
  • Iodine
  • Left Windscreen Group
  • Shiny Scrubbed
  • Dry Spotless Collective
  • Cleanly Trading Co
  • The Wide
  • DarkScrub
  • The Sore Pristine
  • Bay
  • RottenClean
  • Headed Glass
  • Wide Wicket
  • BarrenScrub
  • Spotless Pro
  • Nearest Glass
  • SweptClean
  • The Large
  • The Double Door
  • Wide Windowpane
  • The Squat
  • Unsoiled Group
  • Nice Pristine Place
  • Spotless Place
  • The Crystal
  • UncleanClean
  • Windscreen Place
  • Windscreen Group
  • Story Windshield Collective
  • Glass Skylight
  • FreshClean
  • Door Trading Co
  • Beat up Scrub
  • The Opti Scrubbed
  • Willow Bush
  • Dusty Mixed Spot
  • Brigalow Cur Place
  • Spotless Collective
  • The Final Cleansed

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Window Cleaning Business:

Simple is always better

This means a few different things. Your window cleaning business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your window cleaning business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.