UI Bakery

How Vladimir Lugovsky Bootstrapped UI Bakery to Profitability

Founders

Employees

12 (est.)

Monthly Traffic

Profitable

Yes

Year Started

2019

Customer

B2B & B2C

Founders

Employees

12 (est.)

Monthly Traffic

Profitable

Yes

Year Started

2019

Customer

B2B & B2C

Who is Vladimir Lugovsky?

Vladimir Lugovsky, from Minsk, Belarus, co-founded UI Bakery after starting his career as a software engineer and later transitioning to freelance work; he holds a degree in computer science from the Belarusian State University of Informatics and Radioelectronics.

What problem does UI Bakery solve?

UI Bakery solves the problem of complex and costly app development by allowing non-tech users to visually build and customize apps quickly, saving businesses time and money.

How did Vladimir come up with the idea for UI Bakery?

Vladimir Lugovsky came up with the idea for UI Bakery through first-hand experience while managing a software development company called Akveo. He observed that many clients required similar user interfaces, which led to repetitive and time-consuming tasks in front-end development. The insight that front-end processes could be simplified through automation sparked the idea of creating a low-code platform where users could drag-and-drop elements to build applications more efficiently.

To validate his idea, Vladimir and his team conducted customer interviews and experimented with early prototypes. Initially aiming to replace all web development, they realized the challenges of such an expansive approach and decided to focus on building tools for internal applications and admin panels. This shift was driven by understanding the specific needs of their audience and recognizing where they could add the most value.

One key challenge was narrowing the scope of their product to ensure it was achievable with their existing resources. The team learned the importance of segmenting their target market and matching the product's features to user needs. This experience taught Vladimir the value of balancing ambition with practicality and the need to focus on iterative development and customer feedback.

How did Vladimir build the initial version of UI Bakery?

UI Bakery was built as a low-code development platform focusing on creating responsive web applications. The development process initiated with leveraging existing open-source projects, such as ngx-admin, Nebular, and the Eva Design System, which provided a robust foundation for creating customizable UI components. The team used Angular as the core framework, allowing users to generate downloadable code, making UI Bakery distinct by not locking users within the platform. The initial development phase was challenging and involved numerous iterations and customer interviews to refine the product's features, such as app customization and data integration capabilities, which were based on user feedback and market needs. It took roughly two years to finalize the current version of UI Bakery released in 2021, highlighting the complexities of building a versatile product that caters to various industries.

How did Vladimir launch UI Bakery and get initial traction?

Banners on Existing Resources

UI Bakery initially gained traction by leveraging existing resources. They strategically placed banners on their previously established platforms from their web development agency, Akveo. This was a low-cost and efficient way to attract users who were already visiting these sites for related services and products.

Why it worked: By targeting an audience that was already interested in similar products, UI Bakery was able to quickly draw attention without spending extra on marketing costs. The familiarity and existing trust from previous products helped convert these visitors into early users.

Open Source Projects

Before launching UI Bakery, the team developed and shared open-source projects like the ngx-admin dashboard under Akveo. These projects acted as marketing tools that naturally attracted potential users who might be interested in UI Bakery’s capabilities.

Why it worked: Open-source projects helped UI Bakery build a community and establish credibility in the tech world. Many users of ngx-admin were likely to transition to UI Bakery for further customization needs, providing an immediate pool of interested potential customers.

Direct Outreach to Clients

UI Bakery initially targeted their existing client base from Akveo. These clients had a history of requiring software development services, making them ideal candidates for a tool like UI Bakery, which aims to simplify and accelerate app development processes.

Why it worked: By reaching out to a known audience that had existing relationships with them, UI Bakery could leverage trust and prior experience to introduce their new product as a valuable tool. This direct approach helped gather initial feedback and refine the product based on real user needs.

What was the growth strategy for UI Bakery and how did they scale?

SEO

UI Bakery has invested heavily in organic channels, particularly search engine optimization (SEO), to drive growth. They focus on creating content that is relevant to their target audience, which includes developers and companies looking for low-code solutions to build internal tools and MVPs. By targeting specific technical keywords and providing valuable content on their website, UI Bakery attracts users who are actively searching for development solutions.

Why it worked: This approach works because it taps into the search behavior of potential customers who are already looking for solutions like UI Bakery. By providing content that is insightful and useful, they establish themselves as a trusted resource, naturally leading to higher engagement and conversion rates.

Open Source Community

Leveraging their background with Akveo, UI Bakery has utilized open-source projects to build an initial community and attract users. The NGX admin dashboard is an example where open source served as a marketing channel. This method helped them bring new users through community trust and word-of-mouth referrals as developers started using their free tools and inevitably became interested in UI Bakery.

Why it worked: Open source projects create a sense of community and trust as users can directly interact with and contribute to the product. This helps in building credibility and brand loyalty, making it easier to onboard users to paid solutions seamlessly.

User Engagement & Feedback

UI Bakery prioritizes user engagement by closely interacting with their community for feedback and suggestions on their app templates and platform features. By focusing on a strategic segmentation of their user base, particularly targeting users with a technical background, they ensure that their product development aligns with actual user needs.

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Why it worked: Maintaining direct communication with users helps UI Bakery refine their product to better meet customer requirements. This focus on niche audiences aids in delivering high-quality, tailored solutions, fostering a loyal customer base that appreciates being heard and having their needs met effectively.

What's the pricing strategy for UI Bakery?

UI Bakery offers a free plan with limited features, while paid plans begin at $5 per month per user, focusing on providing value through customizable low-code solutions.

What were the biggest lessons learned from building UI Bakery?

Embrace Flexibility: Starting broad with UI Bakery's audience didn't work due to resource constraints. By focusing on specific segments like businesses building internal tools, they tailored their product for greater impact.
Hiring Lessons: Initially hiring for comfort led UI Bakery to miss diverse perspectives. Embracing varied viewpoints improved problem-solving and innovation.
Transition from Technical to Strategic: CEO Vladimir found that stepping back from coding to focus on strategy was essential for business growth. Aspiring founders should recognize when to shift focus from technical to strategic leadership.
Bootstrap Perseverance: Competing against VC-backed firms was tough, but UI Bakery thrived by concentrating on customer needs and staying self-funded. Hard work and understanding client issues can produce success without external funding.
Organic Growth Focus: Relying on organic marketing channels like SEO provided sustainable growth and customer engagement. Investing in long-term, cost-effective strategies can yield significant benefits.

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