50 Companies That Use Xero [2024]

Cat Sushi went from repackaging tuna flakes to creating a unique pet treat brand by leveraging their connections to the pet industry and focusing on a beautiful design that set them apart from their competition.

Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.

Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.

Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.

De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.

A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.

Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.

OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.

Engravers Guild, an online personalised gift retailer, has expanded its collection from seven cufflink pairs to over 200 lines and now turns over more than $30,000 per month, a significant increase from its $3,000 turnover 18 months ago.

How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.

Love Is Project generated over $1.2 million in revenue by utilizing a "Pay It Forward" business model, creating 1,200+ jobs for female artisans around the world, and utilizing storytelling to attract and retain customers.

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.

Sene founder Ray Li used data science to replace the tailor, developing custom-fit clothing's luxury experience with a digital platform for men and women, generating $800,000 annual recurring revenue through Shopify and adjusting marketing tactics to opt for influencer campaigns focusing on visual photo and video content.

Taylor & Hart CEO Nikolay Piriankov tells the story of the company's journey from a diamond trading business to an award-winning, disruptive e-tailer of custom-designed, ethical engagement rings and fine jewelry, offering a bespoke design service through specifically developed technology online and instore, and growing to £4-6M in annual revenue.

Temples and Markets founder Judith Treanor sources handmade, unique and sustainable artisan products from Southeast Asia for her online store, curating accessories, bags, jewelry and home decor to appeal to conscious consumers aged 30-55 who love to travel, with a 24% returning customer rate and an online conversion rate of .33%.

Alexandra Kenin started Urban Hiker SF in 2012, offering urban hiking tours around San Francisco and making $40,000 to $45,000 every year, with corporate tours being the biggest money maker, and has also written a book, Urban Trails San Francisco, which has sold over 8,000 copies since its launch in 2016.

Agent Engagement is a free engagement ring advisory service that has helped 60+ gentlemen (and a few couples) create the perfect ring, making the industry less confusing by putting clients in touch with the very best jewelers according to their specific requirements, style, ethics, and budget.

Woodies, a wood sunglasses brand founded by Cory Stout, reached over $3.5M in revenue in 2018, despite starting with only $15K from a failed business and has succeeded through Amazon sales, spending $50K monthly on PPC and keeping ACOS at 30%.

RightMessage, a segmentation and personalization tool, grew its SaaS business to $30k MRR in one year, with over 1,000 websites installed, by building in public, iterating based on audience needs, focusing on high-touch demos, and partnering with complementary products.

Learn how two friends bootstrapped a SaaS business to $55k monthly recurring revenue (MRR) by creating a simple graphic design tool for non-designers and focusing on content marketing for customer acquisition.

Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.

The Adventurous Mailbox, founded by Andrew Bliss, sells adventure-based educational packages to schools, homeschoolers, and gift-buyers for kids aged 8-12, with initial launch costs coming in at $50k for its eight-book series, and despite its original launch failing, forecasts $20k/mo in revenue by end 2019 from its relaunch with a narrower target market.

UK-based co-founder of Mugpods, Jack Bramhall, details how he launched his Nespresso-compatible coffee and hot chocolate pods with only $6,500 of capital, and now averages around $21,000 per month in revenue, with millions of pods sold, by identifying demand through Google trends and optimising his digital marketing and SEO.

Big Flare is a location-independent PPC advertising agency that spends over $3M per year on Google Ads for their small to mid-sized e-commerce clients, with a team of five spread across five different countries and timezones, and plans to grow to a $10M+ company within 10 years.

Humor That Works is a training company that focuses on human effectiveness, and has worked with thousands of people at over 250 organizations, including Microsoft, the FBI, and the International Association of Canine Professionals, and has grown 24% YoY.

Resource Guru is an online team calendar software, used by around 20,000 people in 88 countries around the world to help them manage their team's time, and has a current ARR of $2.1m.

Height-Of-Fashion, an online clothing store for women 5'10" and over, saw double profit, products, and customers YoY, with a notable 43% retention rate, as the founder shares how Instagram, PR, and sports influencers are preferable to acquisition channels like Facebook for a niche market.

Tentsile Tree Tents, the world's first range of portable treehouses which started in 2013, has grown organically and steadily selling 17,000 units yearly, with monthly revenue of about $50k and a profitability of around 20% – all without taking any capital investment.

Bryden is a clothing manufacturing agency that offers an end-to-end service to fashion brands all over the world, serving customers in over 20 countries and bringing in an average monthly revenue of $74,000 within just a few years of launching.

Bio-One Inc. founder Nick-Anthony Zamucen created the world's first multi-million dollar crime and trauma scene cleaning franchise, with over 90 franchises nationwide and over 350 units sold, while sticking to his motto of "Help First, Business Second."

Sisters launch successful fat-freezing empire, Bodify, raising $400k from investors and family, achieving $440k in profit four years later through effective marketing, authentic branding, and providing standout customer experiences.

Leaf Grow is a Facebook Ads automation and insights platform that has been growing double digits month on month since it started, delivering material performance gains to businesses all around the world, with a mission to drive long-term value and create market opportunities for brands on a global scale.

Under30Experiences is a travel company for people aged 21-35 that runs small group trips around the world, with over 800 five-star reviews on Facebook, Google, and Yelp combined, and nearly hitting $5M in revenue before the COVID-19 pandemic.

Proposify, an online business proposal SaaS company, currently serving over 8,000 customers and doing over $7M in annual recurring revenue, was founded by CEO Kyle Racki who turned his old proposal app idea into a successful business by focusing on user pain points, building a great product, and prioritizing customer service.

Needls Media is the first-ever robo ad agency, using AI and data science to automate social media advertising and generating $1.7 million in revenue in their first year.

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

How founder Nick Swan started and grew SanityCheck.io, a SaaS tool helping businesses rank higher on Google, while also navigating his daughter's leukemia diagnosis and treatment.

PushPress, a modern boutique gym management system, shares their journey of bootstrapping their business to over $100,000 MRR, and the lessons learned about focusing on marketing to attract and retain customers and putting processes in place to learn from failure.

Marketplace SuperHeroes co-founder Stephen Somers shares how he started an online education company that helps people sell their products on Amazon globally from scratch, built an 8-figure coaching and services business, and created a consolidated freight company.

Velstar, a UK-based Shopify Plus partner agency, has seen impressive year-on-year revenue growth of at least 100% every year, due to their focus on building engaging and conversion-focused eCommerce websites, and highly effective growth marketing for direct-to-consumer brands on Shopify, with big ambitions for 2020 including launching a local Shopify Plus meetup, an eCommerce podcast, investing in content marketing and hiring their first business development personnel.

Tao Digital Marketing, a search engine marketing specialist agency based in the UK, grew from a side gig to a £12-15k per month business with a team of four, helping B2B clients with their organic search service or SEO and becoming a Google partner.

4x New York Times Bestselling Author Tucker Max co-founded Scribe Media in 2014, a book writing, publishing, and marketing service that has worked with over 1,500 authors and generates over $1.3 million a month, with a range of services priced between $10k-$100k+.

Australian-based fashion accessories label Mahiya sees an average of $75,000 in sales each month through its website, showroom, and boutique wholesaler customers, after husband-and-wife team Ryan and Alex Hutchinson invested AUD20,000 ($13,462) and started working from their bedroom in 2013.