17 Companies That Use Paddle [2024]

Snap Search, an Android app that allows online searches without being tracked for data and privacy concerns created by founder Rajat from Bangalore, gained over 9,000 searches within the first two months of launch without any marketing costs and is planning for the development of an iOS version and expansion for additional payment methods.

Tookapic is a premium photo journaling platform and community that encourages amateur photographers to share one photo a day for a year, and with ~$2000/mo in subscriptions and an additional $100-200/mo from selling photo books and prints, it attracts entrepreneurs, accountants, programmers, teachers, doctors, lawyers, and other non-photographers.

Klokki, an automatic time-tracking Mac app for freelancers and makers, was founded by Stas Moor and launched in November 2018; after being featured by Apple in 2019, the app saw 7000 downloads and brought in $400 in one month due to its new add-on feature.

Indonesian software engineer Wilbert created Mumu, an emoji picker for macOS, which hit 10x his target revenue when he launched it recently, generating around $1,600 in total revenue, by designing and prototyping in Xcode and Figma, making a simple landing page to gain an initial beta launch momentum, and building in public to retain customers.

Integrately founder Abhishek A Agrawal built a 1-click integration platform which acquired around 1,500 paid customers within the first month of its launch, showing that people are looking for an easy way to automate their processes.

This case study follows the journey of a web application developer to founding a profitable business selling WooCommerce plugins, with five different plugins selling at around $49 per year each, making well over $15,000/month.

Plausible Analytics, a privacy-friendly web analytics tool, reached $4,557 MRR and 743 paying subscribers by focusing on content marketing and engaging relevant communities, rather than paid advertising, while positioning itself as a lightweight, cookie-free and affordable alternative to Google Analytics.

Lotus app creator Vadim shares the story of how he created a Mac app for managing GitHub notifications and earned $261.74 in his first week as an indie developer, through consistency, careful feature selection, and a powerful toolset including Excalidraw, Buttondown, and Vercel.

Gikken is a small, profitable European company founded by Alex that makes browser extensions and apps used by 800,000 people every month, with their flagship product, Mate Translate, generating around $18,000 a month, but monetizing their user base better is their top priority for the next year.

Egyptian software developer Ali Salah shares how he quit his 9-5 job and created Instatus, a service for creating status pages that has grown from $200-300/mo to $2K MRR, attracting around 111 paying medium-to-large-sized clients through branding, pricing, and customer support strategies, as well as using Google Ads, while also providing tips on launching a product and building a business.

"How this founder created a successful novel-writing software now earning over $60k a year through her passion for writing and background in software, growing from just a few sales a month to over 1000 free trial sign-ups and 100 new subscriptions per month."

InstaText is an AI-based online writing assistant that helps non-native speakers improve their English, with over half a million active users from 150 countries worldwide, bootstrapped from $0 to $50k monthly revenue in two years and quadrupled their sales in 2021, becoming Slovenian Startup of the Year and expanding to web applications and browser extensions.

Bloomy Lab, a web and app development studio, shares insights on how they developed their virtual staging platform Tantify and their process of launching new products without any ads, resulting in 40,000 downloads and $1,000 monthly revenue, as well as their plans for future expansion.

Stagetimer generates $8,000 in monthly revenue by providing a simple online countdown timer for event producers to keep meetings and presentations on time, built based on a need in the market and validated through word of mouth and search engine optimization.

AirTrack, a Telegram chatbot that tracks flight prices, has over 900,000 subscribers, generates $7,000 per month and grew from 0 to 10,000 users in its first week by strategically using chatbot catalogs, press coverage and product launch platforms like Product Hunt, Reddit, Betalist, Indie Hackers, and Hacker News.