50 Companies That Use Instagram [2024]

PureFilters is an online supplier of furnace filters in Canada with a focus on customer experience, boasting a wide selection of the best brands and a roster of 300 five-star reviews, all achieved through rigorous process building, investments in automation and use of outsourced help to manage this $60k/mo business with less than 10-12 hours spent per week.

Snappies hats, made with leather and brass instead of traditional plastic straps, have helped to plant thousands of trees in the US; Facebook ads, lookalike audiences and retargeting campaigns helped to find customers, while a Shopify store provided a professional looking outlet and Reddit offered information from subforums such as r/entrepreneur.

Successful online store owner Thomas Bertrand shares how he started Bento&Co, which sells Japanese lunch boxes and other kitchenware to 100 countries, and how he is using his expertise to manage shipments with Ship&Co, a SaaS he launched in 2016.

Cat Sushi went from repackaging tuna flakes to creating a unique pet treat brand by leveraging their connections to the pet industry and focusing on a beautiful design that set them apart from their competition.

DULO founders Julian and Marin bootstrapped their dress shirt business and launched in November 2017, with their biggest driver of sales being personal interactions and word-of-mouth, attracting customers with a return rate of 0%, and plans including increasing Facebook Ads.

ABS Protein Pancakes founder, Ashley Drummonds, tells the story behind the growth of her business from making her pancake recipe in her apartment kitchen to an appearance on the US TV show Shark Tank and how social media has played a crucial role in her marketing.

Sawyer, a direct-to-consumer kids clothing brand, encourages kids to explore nature through durable products with striking designs; despite being bootstrapped and manufacturing in house, the brand growth sees consumers frequently purchasing up to 8 times in less than a year, with a solid brand strategy based on quality products and timeless design.

Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.

Robo 3D, a company that designs 3D printers for consumers, launched their first product on Kickstarter which raised $650,000 in just 35 days, and now has sold their products in over 4,505 cities across 101 countries worldwide.

Wax & Wick is a 100% soy candle company with wood wicks, that creates environmentally-friendly products; starting off making $1,000 a month in 2015, they brought in about $20,000 per month during Q3 2017 and plan to add ten new scents and a premium sized jar for 2018's $50,000 per month goal.

MindJournal is a journaling brand for guys that has helped over 3,000 men feel more in control of their emotions and improve their life satisfaction and self-worth.

TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.

Luxury e-boutique Happily Ever Borrowed rents bridal accessories to brides for their special day, offering high-end designer accessories for around 80-90% off retail prices.

Ventana Surfboards & Supplies co-founder David Dennis discusses their environmentally responsible surf company that has seen their boards triple in value over the last three years, and has grown a profitable eco-apparel line, focusing on compelling content and stories to attract customers.

Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.

Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.

Beardo founder Jeff Phillips launched his unique product (a hat with a foldaway, detachable, and adjustable beard) with a rough plan in place, and within 25 days of launching, he had sold out of the entire year's stock (1,000 units) and made over $40,000, leading to expansion, international popularity and even a spot on 'Dragons Den.'

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

DessertBoxes.com.au turned over more than one million in sales in its first year by disrupting the gift-giving industry with their online dessert gift store, utilizing influencer marketing and Facebook advertising.

Puppet Pelts founder Laurie Nickerson explains how she started her company by filling a void in the market, grew it primarily organically through word of mouth to become a leader in puppet skin textile manufacturing, and is currently expanding her product line to include unique shags and colors.

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

PEAR Cards is a card-based tool/game that empowers players to open up and initiate positive conversations, and with the help of Ad Magic, their Kickstarter had an all-or-nothing fundraising goal, which they met with so much support the company is now growing through the power of Twitter and Instagram.

Auction King, a live online auction website for unique items, overcame issues with buggy sites and lost inventory to become a profitable business with plans to expand, as well as packaging and selling their software to other auction houses.

Phone Loops founder Jean-Philippe Brousseau developed and launched his first product after realizing how often he dropped his phone and caused costly repairs, and to date, the company has sold over one million Loops in 66 countries.

Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.

Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.

FEAT Socks, a custom sock company based out of Los Angeles, went from selling 20,000 pairs of customized socks on a college campus to selling $200,000 a month after Olympic gold-medalists posted pictures on Instagram, proving that focusing on having a kick-ass brand and utilizing social media is key to success.

De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.

NaturalStacks.com co-founder Benjamin Hebert shares how the company thrives in the competitive supplement industry with a patented nootropic formula and prioritizes transparency, customer experience, and niche marketing to grow its business, which generated over $100,000 in revenue in its first 100 days.

Nadeef Bidet, a Canadian hand-held bidet company, shares the founder's journey in finding suppliers and manufacturing products, as well as his unique approach to marketing and building relationships with customers.

Lazyjack Press, a luxury men's accessories brand, offers high-quality, Italian silk ties, pocket squares, bow ties, and socks with uniquely named designs and a focus on fun, appealing to audiences of all ages, and is primarily sold through trade shows and pop-up shops.

Combat Flip Flops is an e-commerce business that employs artisans and entrepreneurs in conflict zones and has funded 217 years of school for Afghan girls and cleared 2814 square meters of landmines in Laos through direct-to-consumer sales and social media distribution.

The Clever Travel Companion's founders created a line of travel gear with hidden zippered pockets to prevent pickpocketing and loss of valuables and, after years of effort, have built a successful and profitable e-commerce business with $50,000+ in monthly sales that enables them to travel the world.

Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.

Daily Orders is a Veteran-Owned business in Victoria, Australia that creates gloss acrylic planning boards, and with just $10,000 to start, has spent $38K on Facebook ads and made $210K, while finding success despite the competition from similar products.

Spuds, a men's performance apparel company founded by Paul Dickey, successfully raised funds on Kickstarter in 2017 to create their unique Classic Short range, made with a fabric that combines style and comfort but is also packed with technology and high-performance features, and hopes to fill the gap in the market for men's activewear that looks good but also performs well.

The Canvas Works, a small, independent photo printing website based in County Cork that specialises in canvas and framed prints, has launched sites in the UK and US and will soon roll out native apps on iOS and Android; founder Patrick Ryan says the Irish company, which has focused exclusively on the domestic market until now, is earning a monthly income of up to $50,000, with "great potential" for growth.

A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.

Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.

OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.

Engravers Guild, an online personalised gift retailer, has expanded its collection from seven cufflink pairs to over 200 lines and now turns over more than $30,000 per month, a significant increase from its $3,000 turnover 18 months ago.

Rescue Chocolate is an NYC-based vegan, organic and fair-traded chocolate company that donates profits to animal rescue organizations and has partnered with hundreds of fundraising groups in 8 years.

Goods that Matter is a Benefit Corporation focused on eco-friendly products that also give back to social and environmental causes, with $31k donated and a goal of $1 million, using handmade local makers, research and development, and a mix of online, wholesale, and brick-and-mortar sales channels.

Learn how Susie Shaughnessy created Crawford Denim and Vintage Co, a small-batch denim brand that mixes vintage and modern styles and is made in California from USA goods and deadstock and how she scaled back the business last year and is focusing on incremental growth and working with boutiques and increasing unique denim styles.

BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.

Suffolk Latch Company, an online store specialising in traditional and hand forged ironmongery, has experienced a 20% increase in turnover compared to the previous year despite economic turbulence, attracting and retaining customers through a multi-pronged approach of Google ad campaigns, reviews and social media, blog articles, and selling through eBay and Amazon.