45 Companies That Use Gusto [2024]

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.

SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.

Outlaw Soaps, a soap company that started with just $13.72 of supplies, now makes an average of $23,000/month, with 46% of website orders from repeat customers who are loyal to the company's unique products and top-notch customer service.

Danielle Oakey built a successful online pillow cover store with a projected $400,000 sales in 2018, using Instagram as her main marketing tool and bootstrapping to create her business with only $1,300.

Sene founder Ray Li used data science to replace the tailor, developing custom-fit clothing's luxury experience with a digital platform for men and women, generating $800,000 annual recurring revenue through Shopify and adjusting marketing tactics to opt for influencer campaigns focusing on visual photo and video content.

DetraPel is a company that manufactures and distributes eco-friendly liquid repellent sprays designed to protect fabric and leather belongings, which has made over $512,000 in sales last year and has successfully partnered with Shark Tank.

Woodies, a wood sunglasses brand founded by Cory Stout, reached over $3.5M in revenue in 2018, despite starting with only $15K from a failed business and has succeeded through Amazon sales, spending $50K monthly on PPC and keeping ACOS at 30%.

Badger Maps founder and CEO Steve Benson created a complete field sales app to help sales teams save time by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation, resulting in the company earning $3.3 million annually and employing 60 people.

Hallow, the audio-guided Catholic meditation and prayer app, has earned $6,500 every month in its third month since launch, offering a freemium model of daily prayers for free, $8.99 per month subscription and $59.99 for an annual subscription, while aiming to attract customers through partnerships, content marketing, ambassadors and in-person events.

CBD oil brand Populum grew from $650K to $1.4M in annual revenue in just one year, with monthly sales of $220K and an ARR of $3M, due to investing in high-quality, trustworthy hemp products and stellar customer service.

A proofreader was able to build a consistent income of ~$2,000 per month from scratch with zero experience in the field, no expenses, and barely any upfront costs by targeting bloggers and content creators who want their content to be copy edited and proofread.

Payment.co, an app built on top of the Stripe payment gateway for creating card-present charges, has grown to process over $70M in volume annually since launching in 2015, with the app collecting a 1% service fee on every single charge.

Founder grows Amazon arbitrage business to over $1 million annual revenue before transitioning to private label products and becoming a distributor for his own and other brands, with a full-scale countrywide retail arbitrage operation generating six figures a month and gross profit margins of 20-27%.

Results Imagery co-founders Kyle Nelson and Eli Libby launched their digital agency that focused solely on media creation for brands and product companies, helping clients monetize their conversion-centric media, with their current monthly revenue at $45,000.

Private Label Extensions is a hair distribution and technology company that builds hair brands from A to Z for entrepreneurs, achieving over $650,000 in monthly sales and ranked #278 of the fastest-growing companies by Inc Magazine for 2018.

No Cold Feet is a gifting company founded by Mari and Matt McNamara that focuses on fun and colorful sock designs for groomsmen gifts and has cumulatively sold over 10k orders in the last three years, passing $200k in revenue last year.

Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.

MamaSuds, a natural cleaning and soap company created by Michelle Smith, has an impressive monthly revenue of $18k, has sold products to 9 countries and all 50 US states, and has just undergone a rebrand that contributed to significant traffic growth.

A4E, a full-service accounting business, grew five times from when it started about a year ago when it was only offering tax services, and its current MRR is around $8k with a targeted MRR of $13k, providing 100% done-for-you accounting solutions that combine bookkeeping, taxes and CFO services under one roof and for an amazing value for US-based businesses in tech-related industries and services.

FilterGrade is an eCommerce platform offering digital assets such as photo filters and video templates; attracting over 450,000 monthly users and generating approximately 30k a month, the founders worked hard to build a valuable marketplace for creators while focusing on digital marketing, partnerships, and content creation.

Less is More Organizing Services, founded by Sarah Giller Nelson, is a home organizing service that operates in two states, serving an average of 95 households per year with an 85% repeat customer rate, offering services by the hour with a 4-hour minimum, and using a guided decluttering process to help customers achieve their goals.

Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.

Two brothers started Kairos Digital, a marketing agency that focuses on clear messaging, and closed out 2020 with over $230,000 in sales, utilizing retainer marketing work as their most profitable kind of service, and utilizing WordPress, Asana, Quickbooks, and Google Ads for their operations.

Cantilever Web Design and Development, with clients including IBM and small businesses, reached a revenue of over $750k last year with a gross margin of 50% by prioritizing Digital Hospitality, fostering high-quality relationships, and constantly improving their process and philosophy.

The Clunker Junker founders built a modern platform that has enabled the purchase of hundreds of thousands of cars across the US, generating almost $6 million in revenue in 2020 and changing their lives forever.

Achievable is a test prep company that provides rich textbook content, reviews backed by a memory science algorithm, and full practice exams to help students prepare for their exams, with a focus on career-advancing professional exams such as the FINRA SIE and FINRA Series 7.

How this founder started a $100K/month guaranteed transcription service for medical, legal, law enforcement, financial, academic and general business industries, winning the NASPO ValuePoint transcription services contract over 26 other companies and learning valuable lessons about getting a coach and getting as much PR as possible.

Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.

ChipMonk co-founders built a mail-order bakery selling low carb, gluten-free desserts, making around $25,000 a month with growth through e-commerce, and plans to tighten budgets and conserve cash in challenging times.

John Lee Dumas launched Entrepreneurs On Fire, a daily podcast interviewing successful entrepreneurs, and went on to create multiple successful products and services including Podcasters' Paradise, which has consistently generated over $100,000 in net revenue every month for 89 months in a row.

Intellitonic is a digital marketing agency that grew from 3 to 11 people in less than 5 years without investment, earning $90k/month in revenue, with over 97 clients through a combination of referrals, relationships, and online ads.

Miventure, an equity crowdfunding app, has raised over $500,000 in funding from 2,000 potential investors since launching a month ago, with one campaign already reaching its minimum funding goal and six campaigns remaining active.

SKNMUSE, a premium beauty brand dedicated to elevating the beauty experience for Black Women, has a 40% customer retention rate, achieved a 169% increase in revenue, and made $30,000 in Q1 alone.

ReputationStacker is a subscription software that simplifies and automates the process of getting more online reviews, helping businesses to manage their online reputation and grow their customer base; currently generating over $300k monthly revenue with low churn rates and a strong customer support team.

Thulisa Naturals founder, Anusha Moodley, shares the journey of building her natural bath and body product company, which boasts a 25% post-tax profit after generating $29k in monthly revenue and expanding into 123 retail stores across the US.

OTW Shipping co-founders Nick and Parker hit $1M in revenue in their first year of operations, providing eCommerce brands with best-in-class fulfillment and shipping out over 120,000 packages, with plans to triple that number in the next 12 months.