Theryo

How Two Founders Revolutionized Therapy with AI-Powered Mental Health Platform

January 8th, 2025

Founded By

Alex Zervakos

Founders

Profitable

Yes

Year Started

2024

Customer

B2B & B2C

Founded By
Alex Zervakos: Founders
2

Profitable
Yes: Year Started
2024

Customer
B2B & B2C

Who is Alex Zervakos?

Theryo was founded by Alex Zervakos, an experienced entrepreneur in AI and healthcare, and Kanji Kawanabe, a strategic leader with deep expertise in tech startups and operational strategy.

Theryo AI Cofounders

What problem does Theryo solve?

Theryo helps people track their mental health progress, offering personalized insights and therapy suggestions to make tackling mental health challenges less overwhelming.

Theryo AI

How did Alex come up with the idea for Theryo?

Alex Zervakos and Kanji Kawanabe, the founders of Theryo, started their journey with a shared frustration about the efficacy and accessibility of traditional therapy. Alex's personal experiences highlighted the inefficiencies in therapy, sparking an idea to create a tool that could help therapists better understand and respond to their patients' needs. This eventually led to the development of Theryo AI, which began as a straightforward app that gained momentum due to its ability to aid therapists in identifying mental health challenges more effectively.

The founders recognized that many communities struggled with accessing mental health care, especially underserved and marginalized groups. With Kanji's extensive background in tech startups, they envisioned leveraging AI to make mental health support more accessible and personalized. Through their research and discussions with therapists, they validated the potential impact their platform could have by offering data-driven insights that enrich the therapeutic process.

A fundamental challenge they faced was overcoming skepticism about technology in therapy, especially concerning the place of AI in such a traditionally human-centered field. They addressed this by positioning Theryo as a tool that enhances rather than replaces human therapists. Their approach was shaped by continuous feedback from users and mental health professionals, ensuring that Theryo evolved into a platform that truly meets the needs of both providers and patients.

How did Alex Zervakos build the initial version of Theryo?

Theryo was developed as an AI-driven mental health platform aimed at personalizing mental health care through sophisticated data analysis. The initial development process involved creating machine learning algorithms capable of securely analyzing user data to provide tailored therapeutic recommendations. The tech stack utilized included advanced AI frameworks, likely involving programming languages and tools such as Python, TensorFlow, or PyTorch for AI model development.

Building the first version of the platform involved integrating core features like personalized dashboards, mood tracking, and AI-generated reports, which may have taken several months due to the complexity of analyzing behavioral data. The challenges faced during the build phase included ensuring data privacy and overcoming resistance to technology in traditional therapy settings, necessitating a focus on creating user-friendly interfaces that preserve client confidentiality.

What was the growth strategy for Theryo and how did they scale?

SEO

Theryo has utilized search engine optimization (SEO) to draw in users actively seeking mental health solutions. By targeting specific keywords related to AI-driven mental health support and therapy, Theryo aims to capture the interest of individuals looking for innovative approaches to mental health care. This strategy has likely helped Theryo reach users who are searching for personalized therapeutic options. SEO works in their favor as it aligns with the increasing public interest in mental health and digital solutions, providing a consistent stream of organic traffic to their platform.

Theryo leverages multiple social media platforms including Facebook, Instagram, LinkedIn, and Twitter to broaden their reach and engage with potential users. On both Instagram and Facebook, Theryo can create connections with users through visually appealing content that showcases their AI technology and its benefits for mental health management.

embed:tweet

Meanwhile, LinkedIn provides a platform for networking specifically within professional circles, which can include therapists and mental health organizations interested in their services. Twitter allows them to participate in ongoing conversations about mental health and technology, thereby increasing their visibility among tech-savvy users interested in innovative solutions.

Partnerships with Therapists and Schools

Theryo focuses on cultivating partnerships with therapists and educational institutions to expand their market reach. By offering tools that empower therapists and enable AI-driven insights, Theryo makes their platform appealing to professionals seeking enhanced therapeutic methodologies. Schools are targeted as part of their mission to make mental health support more accessible to younger demographics, thereby growing their user base. This partnership strategy is effective as it aligns Theryo’s tools with institutions that can benefit directly from their technology, creating a mutually beneficial relationship that drives user adoption.

Theryo employs a newsletter to provide valuable mental health insights and updates about their platform. By sending well-curated content to subscribers, Theryo maintains engagement with their audience and builds a community around mental health awareness and AI technology. This communication channel not only helps in retaining existing users but also encourages new visitors to become regular subscribers. Through content marketing, Theryo is able to reinforce their brand’s authority and offer consistent value, keeping them top-of-mind for individuals interested in mental wellness solutions.

What's the pricing strategy for Theryo?

Theryo offers personalized AI-driven mental health support with a freemium model, providing basic features for free and premium plans averaging $15-$30 monthly.

What were the biggest lessons learned from building Theryo?

Embrace Technological Integration: Theryo’s success stems from effectively merging AI with mental health care, enhancing therapy without replacing human elements. Aspiring founders should consider how technology can complement and amplify the core value of their offerings.
Challenge Industry Stigmas: By offering innovative solutions in a traditionally conservative field, Theryo tackled resistance head-on. New founders must be ready to educate and demonstrate the benefits of their disruptive technologies to gain industry acceptance.
Focus on Accessibility: Theryo’s mission to make mental health care accessible highlights the importance of reaching underserved markets. This approach not only broadens your customer base but also strengthens brand integrity and social impact.
Adapt Based on Feedback: Continuous updates and improvements in Theryo’s AI algorithms showcase the importance of evolving based on user feedback. This adaptability is crucial for staying relevant and effective in any business landscape.
Build a Collaborative Team Culture: Theryo thrives on the diverse expertise and unity of its team. Aspiring entrepreneurs should strive for a collaborative environment where varied perspectives are valued and leveraged towards common goals.

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