The bird House

How Marcoz Ruiz Made $70K/Month in 1 Year Ghostwriting

December 31st, 2024

Founded By

Marcos Ruiz

Monthly Revenue

$83.3K

Founders

Employees

6 (est.)

Profitable

Yes

Year Started

2022

Customer

B2B

Founded By
Marcos Ruiz: Monthly Revenue
$83.3K: Founders
1

Employees
6 (est.): Profitable
Yes: Year Started
2022

Customer
B2B

Who is Marcos Ruiz?

Marcos Ruiz, the founder of The Birdhouse, hails from New York City and discovered his passion for ghostwriting after dabbling in various online business models like drop shipping and day trading. An introvert with a background in marketing and a long-time Twitter user, Marcos built his ghostwriting agency into a million-dollar venture within two years by leveraging his writing skills to help businesses monetize their Twitter presence.

Marcos Ruiz

What problem does The bird House solve?

The Bird House solves the problem of busy professionals needing to maintain an active and engaging Twitter presence without sacrificing their valuable time. By handling the creation and strategy of content, The Bird House allows its clients—ranging from founders to influencers—to focus on their core responsibilities while still reaping the benefits of a strong social media presence that can drive business growth.

How did Marcos come up with the idea for The bird House?

Marcos discovered his business idea by stumbling across a gap in the market that perfectly aligned with his strengths. Having tried various online business models like day trading and drop shipping without success, Marcos embraced his introverted nature and identified ghostwriting as an opportunity where he could utilize his writing skills while staying behind the scenes. His previous experience in writing and long-term presence on Twitter since 2011 made ghostwriting a natural fit.

Driven by a quest for better understanding, Marcos took a calculated risk by investing his last $2,000 in a ghostwriting course. This leap of faith marked the start of his journey. Instead of focusing solely on helping clients build their follower counts, Marcos synthesized insights from his initial work to pivot towards a model that emphasized monetization, helping clients generate tangible returns. This shift in focus helped him carve out a unique niche in the marketplace.

Through relentless testing and iteration, including sending hundreds of cold DMs, he gathered social proof to refine his service offering and expand his client base. The initial challenge of stretching his modest funds taught Marcos the importance of reinvesting in himself and leveraging early gains for sustained growth. By aligning his business model closely with client success, Marcos retained customers, enabling him to scale his agency effectively.

How did Marcos Ruiz build the initial version of The bird House?

To build The Birdhouse, Marcos Ruiz followed a specific process of developing and refining a service-oriented business focused on ghostwriting for social media, particularly Twitter. He began by leveraging his background in writing, acquired a tech stack that included essential tools like Google Docs, Sheets, and Notion for organization and content management, and tools like Hypefury for scheduling tweets and Hemingway for refining writing style. The first prototype of his service was essentially a basic offering that he tested with initial clients while continually focusing on delivering results that translated into monetary gain for his clients. This approach required him to understand client content deeply and iterate on the types of content that yielded the best results. Building this service was challenging, as it involved mastering client acquisition through cold outreach and DMs, scaling his operations with a small team, and learning to balance creative content that engages and content that converts.

What were the initial startup costs for The bird House?

Product Development: Marcos initially invested his last $2,000 into a ghostwriting course to kickstart his business.
Courses: He spent $2,000 monthly on a more comprehensive course, amounting to $12,000 over time, to further enhance his skills and expand his business.

What was the growth strategy for The bird House and how did they scale?

Cold DMs

Marcos Ruiz built The Birdhouse, his ghostwriting agency, through an aggressive cold DM strategy. Starting from scratch, he sent 100-200 cold DMs daily on Twitter to potential clients, offering services to help monetize their Twitter presence. Once he secured clients, he used their positive feedback as testimonials, establishing credibility in the field.

Why it worked: Cold DMs allowed Marcos to cast a wide net and directly reach potential clients. The approach required persistence and organization, helping him identify leads that might be interested in his services. It was also cost-effective, requiring more time than financial investment, which suited a growing business with limited resources.

After gaining initial clients, Marcos leveraged testimonials and social proof on Twitter to build a reputation. He shared client success stories and results openly, using them as content to attract further interest and credibility among his audience.

embed:tweet

Why it worked: Social proof created trust and illustrated Marcos's ability to deliver results. As his clients saw real benefits from his service, sharing their success helped Marcos establish authority and authenticity, encouraging more inquiries and conversions.

Partnerships and Networking

Marcos was proactive in engaging with communities and connecting with influencers in his space. He actively participated in online groups and communities related to his field, providing value and forming relationships with influential figures who could amplify his reach.

Why it worked: Networking helped Marcos expand his reach beyond his immediate audience. It enabled him to tap into new networks for client leads and partnerships, increasing the visibility and appeal of his offerings. Engaging with communities allowed him to showcase expertise, driving further client interest through referrals.

Strategic Content Distribution

Marcos focused his content not just on engagement but on showcasing expertise and driving sales. By diversifying content, including testimonials, expert advice, and personal stories, he ensured his posts targeted different audience segments effectively.

Why it worked: Well-rounded content served multiple purposes, from building audience trust to generating leads. This strategic approach ensured ongoing engagement, attracting potential clients interested in enhancing their Twitter presence for business gain. Through consistent and varied content, Marcos maintained audience interest and established a solid client acquisition funnel.

What's the pricing strategy for The bird House?

The Bird House employs a pricing strategy starting at $1,000 monthly for ghostwriting services, tailored to monetize clients' Twitter presence and offering increasing value aligned with higher pricing tiers.

What were the biggest lessons learned from building The bird House?

Focus on Value Over Vanity: Marcos emphasized providing tangible returns for his clients, not just vanity metrics like follower counts. By focusing on content that drives sales, he was able to secure long-term client relationships. Aspiring founders should prioritize delivering real value rather than surface-level success.
Discipline and Consistency Matter: Through his journey, Marcos learned the importance of sticking to one strategy and consistently applying it over time. Shiny object syndrome is tempting, but real progress comes from committing to and refining a single approach until it yields results.
Utilize Cold DMs Effectively: Marcos made significant early traction by sending 100-200 cold DMs a day. This proactive approach helped him build a client base and social proof. Founders can leverage personalized outreach to open doors and generate business leads.
Build Systems and Processes: As Marcos scaled his agency, he relied on well-defined systems and processes to manage a lean team efficiently. Establishing SOPs, roles, and automations can help businesses operate smoothly and prepare for growth.
Hire for Culture Fit: Marcos found success in hiring not just for skills but for cultural fit. He viewed his team members as partners, ensuring that the dynamic was collaborative and aligned with the company's values. Aspiring business owners should consider team chemistry as a critical component of successful scaling.

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