ZZZ Bears

I Taught Myself How To Run Facebook Ads And Grew My Side Hustle To $10K/Month [Update]

Justin Baum
Founder, ZZZ Bears
$35K
revenue/mo
1
Founders
0
Employees
ZZZ Bears
from Winston-Salem, North Carolina, USA
started June 2015
$35,000
revenue/mo
1
Founders
0
Employees
market size
$7.02B
avg revenue (monthly)
$418K
starting costs
$13.7K
gross margin
45%
time to build
210 days
average product price
$5
growth channels
Email marketing
business model
content-library
best tools
Klaviyo, Instagram, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Justin recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hey, my name is Justin and I’m the ZZZEO of ZZZ Bears (pronounced ZEE Bears). We make personalized teddy bears that celebrate and honor our nation’s heroes - military, first responders, and healthcare - and give back to the children of fallen heroes.

Our best-selling bear is Sgt Sleeptight, a bear dressed like a soldier that protects kids as they sleep. He comes with a military-grade sleep system that includes a storybook, door hang, oath, and stickers shaped like military commendation medals awarded to kids who sleep through the night.

We sell primarily to military families but also the families of first responders and healthcare workers. Since we began in 2015, we’ve sold our bears online, on military bases, at Target (for a short time), and in museum gift shops like the 9/11 Memorial Museum and the White House!

As a reminder, this is a side hustle for me as I hold a demanding full-time job!

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