Yolo Intel

Losing My Job Motivated Me To Build The Top Travel Newsletter On Substack [$20K/Month]

June 17th, 2022
Yolanda Edwards
Founder, Yolo Intel
$20K
revenue/mo
1
Founders
1
Employees
Yolo Intel
from Brooklyn
started February 2019
$20,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hi guys! I’m Yolanda Edwards, the founder of Yolo Journal, which is a travel lifestyle media brand I launched three years ago. I’ve been in the magazine business for 25 years–mostly at Conde Nast with a brief stint at Martha Stewart–and when I lost my job, I decided I wanted to create a magazine concept that I thought was missing in the market. In 2019 I came out with my first issue of Yolo Journal, and now I regularly create a physical printed magazine 3x a year.

Last June, after being hounded by friends and followers, I launched a weekly newsletter called Yolo Intel, and it has become the most successful travel newsletter on Substack. All of my readers/followers are travel-obsessed and want to have the best lists for what/where/how–most of them find me through social media, and then convert over to the newsletter, magazine, or both.

Today I’m making 20k a month just from my newsletter!

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