Morningscore

We Created A $420K/Year SEO Tool With Fun Game Mechanics

December 24th, 2021
Karsten Madsen
Founder, Morningscore
$55K
revenue/mo
4
Founders
9
Employees
Morningscore
from Odense, Denmark
started January 2018
$55,000
revenue/mo
4
Founders
9
Employees
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Hello! Who are you and what business did you start?

I am the co-founder and CEO of Morningscore - an SEO tool built like a computer game. The tool gives you “missions'' that you have to complete. Once you do you level up your website. And as a bonus, you also grow your Google traffic in real life and make money for your business. We sell this software on a subscription basis. So we are a classic SAAS tool.

Some people find us a bit too much because we do this whole gamification of something very serious, ranking on Google. On top of that our company theme is space exploration which we have gone all-in on. Us running around in space suits and calling our customers “captain” is an example of that.

Luckily many customers seem to dig it. In roughly 3 years we managed to get +600 customers and reach an MRR of 40,000 USD. Nothing extraordinary but we did this without VC funding and still managed to do roughly 300% year over year growth on revenue the last 3 years.

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