We Bootstrapped A $1.2M/Year Ethnic Fashion Brand [Top 1% Etsy Store]
Hello! Who are you and what business did you start?
Hello everyone, I am Aparna Thyagarajan. I Co-Founded Shobitam, one of the fastest-growing ethnic fashion brands with my sister Ambika in 2019. We work with our talented weavers, and award-winning artists to design, curate, and deliver beautiful ethnic weaves. Through our brand, we aim to make traditional Indian handlooms accessible across the globe.
We operate with a grand vision of “democratizing ethnic fashion globally” and our mission is to make people “Look good, Feel good, and Do good.” We proudly follow a “Weavers First and Customers First” approach. Driven by our deep understanding of technology, we are building a digital-first company. Within 2 years, Shobitam has gained over 40,000+ social media followers, tens of thousands of customers, and shipped to over 30 countries.
Currently, the brand houses 1000+ Products like Sarees, Blouses, Gowns, Dupattas, Jewelry, etc. Most of our products are handwoven using intricate heirloom weaving techniques that are centuries old. We are also busting the myth that only luxury silk fabrics are popular amongst the South Asian community outside the subcontinent. From our experience, we now know that any weave...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
