Wave Connect

Turning A Sales Problem I Experienced During My Job Into A $25K/Month Business

September 22nd, 2023
George El-Hage
Founder, Wave Connect
$25K
revenue/mo
2
Founders
2
Employees
Wave Connect
from Montreal, QC, Canada
started January 2021
$25,000
revenue/mo
2
Founders
2
Employees
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Hello! Who are you and what business did you start?

My name is George El-Hage, and I’m pretty much a finance grad turned “bootstrapper.” For those new to the game, here’s the definition.

wave-cnct

What I’ve realized as a bootstrapped entrepreneur is that scrappy, cheap, and imperfect is good.

After my finance degree, I completed an MBA in investment management, and worked in banking until… I spoke to EVERY entrepreneur I know about how they launched their business.

The #1 feedback I received was “take a sales role.” So, I did exactly that. I left banking and took an account executive position selling software to financial advisors. I did pretty well and later managed their growth initiatives.

Having experience in sales and marketing, I realized that there was a huge time sink in our operations… Our sales team wasted countless hours trying to manage and follow up with the new contacts they met at events.

They would...

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