Tuft & Paw

Our Cat Design Brand Does $1.3M Per Month [Update]

Jackson Cunningham
Founder, Tuft & Paw
$1.3M
revenue/mo
1
Founders
14
Employees
Tuft & Paw
from Vancouver, British Columbia, Canada
started October 2016
$1,300,000
revenue/mo
1
Founders
14
Employees
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Tell us about what you’ve been up to! Has the business been growing?

Over the past few years, Tuft + Paw has grown by expanding into the consumables space. We launched a super lightweight cat litter with a subscription model, which has been a hit with customers due to it's low tracking nature. This move into subscriptions has helped us build strong, recurring revenue while keeping our customers loyal.

We didn’t stop there—we also introduced a high-protein, wet cat food line, also available on subscription. It’s packed with quality ingredients like cage-free chicken and rabbit, designed to support cats at every life stage. Alongside our growing focus on consumables, we’ve doubled down on product development and organic TikTok growth to keep innovating and reaching more cat lovers.