Triple Whale

How Triple Whale Grew From Internal Tool To $12M ARR SaaS For DTC Founders

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About
Business

AJ Orbach, Maxx Blank and Ivan Chernykh

Founder, Triple Whale

$1.06M

revenue/mo

Founders

Employees

Triple Whale

triplewhale.com

from Columbus, Ohio, USA

started March 2021

$1,060,000

revenue/mo

Founders

Employees

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Presenting Maxx Blank, a co-founder of Triple Whale - a prominent Software-as-a-Service (SaaS) platform catering to Direct-to-Consumer (DTC) entrepreneurs.

Monthly Revenue

$1.06M

Starting Costs

Founders

Employees

89 (est.)

Monthly Traffic

1,100,000

Profitable

Yes

Year Started

2021

Customer

B2B

Revenue Per Visitor

$0.96

Founders

Employees

89 (est.)

Monthly Traffic

1,100,000

Profitable

Yes

Year Started

2021

Customer

B2B

Revenue Per Visitor

$0.96

Who is AJ Orbach, Maxx Blank and Ivan Chernykh?

Maxx, along with his two friends, founded Triple Whale, a Software as a Service (SaaS) platform.

Originally, they developed it as an internal tool to manage their Direct-to-Consumer (DTC) brands. Since then, the platform has gained momentum and raised over $50M in funding just two years after its launch.

The platform has powered more than 5,000 DTC brands, facilitating over $15 billion in Gross Merchandise Volume (GMV). Triple Whale has over 100 employees and generates revenue in the eight figures.

What problem does Triple Whale solve?

DTC business owners spend a lot of time collecting and inputting data into various tools such as spreadsheets, templates, slide decks, etc.
Gathering and interpreting data from various marketing and in-house systems can be tedious and uninteresting.
Analyzing large amounts of data manually is time-consuming, and often results in missed opportunities for brands compared to their competitors.
DTC founders require a SaaS platform that automates analytics, attribution, merchandising, and forecasting.

How did AJ come up with the idea for Triple Whale?

Maxx and his co-founders grew several Shopify brands to 8-figures.
Their journey to success was littered with countless hours of manual labor, as they had to painstakingly input data into spreadsheets to extract valuable insights.
After an extensive search for an automated solution, they were unable to find one that suited their needs.
They decided to develop an in-house tool to streamline the process and soon after attaining success realized they could transform the tool into a significantly more lucrative and impactful SaaS business.
Triple Whale quickly evolved into a SaaS startup.
Two years later, over 5,000+ DTC brands use our software to manage and automate analytics, attribution, merchandising, and forecasting.

How did AJ build the initial version of Triple Whale?

The co-founders utilized their diverse skill sets and successfully developed the SaaS platform.
They bootstrapped the early days until they got traction.
Initially, none of them had a significant social media following, so they worked hard for it.
Seeing how much the users loved their product gave them a tremendous boost to continue building, iterating, and building more valuable products.

How did AJ launch Triple Whale and get initial traction?

The co-founders initiated a cold messaging campaign on Twitter to reach out to the DTC community and invited influencers to test their new platform.
Soon, a few influencers had a positive experience and started using the platform regularly.
Seeing their success, the influencers even shared their appreciation for the platform’s value with their followers.
Even today, Twitter remains a critical platform for launching Triple Whale’s products.

What was the growth strategy for Triple Whale and how did they scale?

Triple Whale grew initially Through Twitter.
They targeted the DTC community on Twitter through direct messaging and getting influencers to test their product.
Regular posting helped them garner attention. To date, Twitter is still crucial for Triple Whale campaigns.

What's the pricing strategy for Triple Whale?

Triple Whale has 4 pricing editions, from $129 to $279 Per month. A free trial of Triple Whale is also available.

What were the biggest lessons learned from building Triple Whale?

People are the key to building a successful company. Hiring the right people and empowering them to drive results is crucial to achieving the company's mission.
Taking care of oneself is equally important as taking care of the business. Maxx makes it a point to spend time with family, which provides him with the energy and passion to succeed as an entrepreneur.
Data should inform decision-making. While trusting one's gut is important, using data to frame decisions is critical to keeping everyone aligned and speaking a common language.

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