TLDR Newsletter

Profile: Dan Ni Built A $5M Email Newsletter With 0 Employees

November 9th, 2023

Free daily newsletter with the most interesting stories in startups, tech and programming!

Founded By

Dan Ni

Monthly Revenue

$417K

Starting Costs

$500

Score

Founders

Employees

0 (est.)

Monthly Traffic

1.64M

Gross Margin

80%

Profitable

Yes

Year Started

2020

Customer

B2B & B2C

Revenue Per Visitor

$0.25

Founded By
Dan Ni: Monthly Revenue
$417K: Starting Costs
$500: Score
95

Founders
1: Employees
0 (est.): Monthly Traffic
1.64M: Gross Margin
80%

Profitable
Yes: Year Started
2020: Customer
B2B & B2C: Revenue Per Visitor
$0.25

Who is Dan Ni?

Dan Ni is the founder and CEO of TLDR Media.

After graduating, he studied mathematics and economics and worked as a stock trader in New York City before transitioning into software and engineering.

Dan’s interest in technology and news stories inspired him to launch his newsletter.

Entrepreneurs are constantly on the lookout for the latest updates, news, and content pertaining to brands and industries in order to identify new business and product ideas.

Keeping abreast of developments in their respective fields is essential to their success as it enables them to stay ahead of the competition.

Dan was a stock trader in NYC after his education, but his interest in software and engineering led him to create Scraper API, a tool for developers to extract data from web pages.

After running the business for a few years and scaling it to six figures in revenue, he decided to start a newsletter due to his growing fascination with technology and current news.

Dan started by spending small amounts of money on Reddit and Quora ads, which enabled him to reach 1,000 subscribers within his first month. Now - he's moved to a strategic paid ad strategy involving the channels - Instagram, Facebook, Linkedin, and Twitter.

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The newsletter is free for subscribers. It makes a vast majority of its revenue from sponsors of the newsletter with Dan charging upwards of $15,000 for one sponsored placement.

	Idea	Revenue
Man of Many	Men's lifestyle site for products, culture, and style.	$400K monthly
We Do It Remotely	Freelance growth newsletter for remote workers.	$500 monthly
Startup Story P...	"Media platform spotlighting inspiring entrepreneur journeys."	$5K monthly