The Modest Wallet

This Solo Founder Grew A Personal Finance Blog To $102K/Year

August 30th, 2021
Ricardo Pina
$8.5K
revenue/mo
1
Founders
0
Employees
The Modest Wallet
from Toronto, ON, Canada
started December 2018
$8,500
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

Hello, my name is Ricardo Pina, and I’m the founder of The Modest Wallet, a personal finance website helping millennials make smarter money decisions.

The revenue model of The Modest Wallet is entirely based on affiliate commissions, where brands in the finance space compensate us when our readers perform a certain action (i.e. sign up for a promotion, download an app, purchase an item, etc.) after clicking a specific link on our website.

For instance, we created a guide to the best stock screeners to help investors pick their own stocks. Some of our partners are listed within the article (note: only if they in fact are the best service for our readers), if one of our readers signs up to their service, we earn a commission in the process at no extra cost to our reader. It’s a win-win for everyone, our readers find something they were looking for, our partner acquires a new customer, and we make a commitment to help us run our business.

The commissions earned by The Modest Wallet can be anywhere from $0.50 to hundreds of dollars. For certain...

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