The Wayward Home

How Kristin Built Her Nomadic Lifestyle Blog To $280K/Year

Kristin Hanes
Founder, The Wayward Home
$20K
revenue/mo
1
Founders
0
Employees
The Wayward Home
from United States
started June 2017
$20,000
revenue/mo
1
Founders
0
Employees
Discover what tools recommends to grow your business!
Discover what books Kristin recommends to grow your business!

The Wayward Home answers questions about tiny homes and alternative living and targets people who dream about living in a sailboat, van, RV, or tiny home

Monthly Revenue
$20K
Starting Costs
$50
Built in
30 days
Score
95 πŸ”₯
Founders
1
Employees
0 (est.)
Monthly Traffic
163,000
Profitable
Yes
Days To Build
30
Year Started
2017
Growth Rate (CAGR)
66%
Customer
B2C
Revenue Per Visitor
$0.12

The Wayward Home Revenue

The Wayward Home Growth Timeline
  1. The Wayward Home hits $7K in revenue [source]
  2. The Wayward Home hits $65K in revenue [source]
  3. The Wayward Home hits $280K in revenue [source]
  4. The Wayward Home hits $360K in revenue [source]
  5. The Wayward Home hits $240K in revenue [source]
  6. The Wayward Home hits $120K in revenue [source]

Who is Kristin Hanes?

Kristin Hanes is a former radio journalist and the founder of The Wayward Home, a blog that focuses on the lifestyle of living on a sailboat, in a van, RV, or tiny home.

Kristin spends half of the year living on a sailboat, exploring the sea, while the other half she spends living in her Sprinter Van in the United States.

Her goal is to create a community where individuals can share their experiences and provide resources to help others achieve their dreams.

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What problem does The Wayward Home solve?

How did Kristin come up with the idea for The Wayward Home?

In 2017, Kristin stumbled upon an article about Michelle Schroeder-Gardner's blog, Making Sense of Cents. In it, she learned that Michelle was making $100,000 per month through blogging.

This got her interested in the idea and she started researching more about it. As a former journalist, Kristin has always enjoyed writing and interviewing people.

Being in the media, she was aware that stories about alternative living were gaining a lot of traction and hence, she decided to start a website where she could interview nomads and publish articles about their lives, living in vans, buses, and boats.

Thats how she embarked on the journey of creating her own blog.

How did Kristin build the initial version of The Wayward Home?

Kristin purchased hosting from Bluehost and followed the steps to install WordPress. Then, she got to work designing with Divi and created the best website she could.

The entire expense of launching her business was probably around $50.

What was the growth strategy for The Wayward Home and how did they scale?

An email list was her primary customer acquisition channel. She used Convertbox to create a variety of opt-ins for my website and build her emailing list.

She also invested time learning SEO and focused on creating articles that rank on Google. Her top keywords include:

  • Turning a school bus into a camper
  • Shipping container homes for sale
  • Tiny house 10000 euro

What platform/tools does The Wayward Home use?

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More about The Wayward Home:

Who is the owner of The Wayward Home?

Kristin Hanes is the founder of The Wayward Home.

When did Kristin Hanes start The Wayward Home?

2017

What is Kristin Hanes's net worth?

Kristin Hanes's business makes an average of $20K/month.

How much money has Kristin Hanes made from The Wayward Home?

Kristin Hanes started the business in 2017, and currently makes an average of $240K/year.