How Delilah Built A $8K Curly Hair Blog (Breakdown)
Holistic Enchilada offers a simple hair care routine for curly-haired women to achieve healthy, defined curls.
Who is Delilah Orpi?
Delilah Orpi is a renowned personality in the field of curly hair care.
She established The Holistic Enchilada and has assisted countless women in embracing their natural wavy and curly hair. Delilah's training as a Curly Hair Consultant has allowed her to recommend hair products that are healthier for users.
Through her blog, she has enlightened and guided her followers on the best ways to care for their curly hair.
What problem does The Holistic Enchilada solve?
Caring for and styling curly hair can be difficult, from fighting frizz to taming unmanageable ends, the struggle is never-ending.
How did Delilah come up with the idea for The Holistic Enchilada?
Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher.
After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche.
With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.
How did Delilah build the initial version of The Holistic Enchilada?
Delilah bought a domain and hosting through BlueHost, and installed a free theme for her blog. She utilized video tutorials to help format her blog and used Canva to create her logo and color palette.
For creating and marketing her digital products, including ebooks and a membership course on hair care, she used Canva for design, Filmora for video editing, and Podia for launching and selling her products.
Her marketing efforts were supported by SEO and Pinterest to drive traffic, with a focus on generating revenue through display ads, affiliate marketing, and the sale of her digital products.
What was the growth strategy for The Holistic Enchilada and how did they scale?
Delilah enrolled in the Stupid Simple SEO course and diligently applied its teachings. After a few months, she noticed a significant increase in web traffic, mostly coming from Pinterest.
As she continued to learn and apply SEO strategies, she started to receive more organic traffic, but it took her over two years to achieve this.
Her website ranks for the following keywords:
- Thickening shampoo for curly hair
- Coconut free leave in conditioner
- Crown baldness early curly
In addition, she enrolled in the Email on Autopilot course in 2020, which taught her how to retain readers and improve sales of digital products. She now sends helpful content via email two to three times a week, which has resulted in a noticeable increase in revenue.
Discover Similar Business Ideas Like The Holistic Enchilada
Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.
More about The Holistic Enchilada:
Who is the owner of The Holistic Enchilada?
Delilah Orpi is the founder of The Holistic Enchilada.
When did Delilah Orpi start The Holistic Enchilada?
2017
What is Delilah Orpi's net worth?
Delilah Orpi's business makes an average of $8K/month.
How much money has Delilah Orpi made from The Holistic Enchilada?
Delilah Orpi started the business in 2017, and currently makes an average of $96K/year.
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