How Tyler Tringas Built Storemapper To $200K ARR in 4 Years
Storemapper is an embedded store locator service that runs on any website or e-commerce platform to help online store customers find out where to buy their products in real life.
Storemapper Revenue
Who is Tyler Tringas?
Tyler Tringas is the founder and lead developer of Storemapper, a Micro SaaS startup that helps shoppers locate stores near them. In 2017, Tyler exited Storemapper to join private equity, and he is currently a general partner at Calm Fund. Prior to his role at Calm Fund, Tyler served as the Chief Operating Officer at SealLegacy, an ocean conservation non-profit. He holds a BS in Economics from the University of Florida.
What problem does Storemapper solve?
Store owners want shoppers to quickly and conveniently find their stores, which is a great strategy for increasing revenue.
How did Tyler come up with the idea for Storemapper?
In August 2012, while doing freelance work for e-commerce merchants on Shopify, Tyler noticed several clients requested a store locator for their websites. Despite the prevalence of store locators on the web, he couldn’t find a suitable plug-and-play solution.
This prompted him to create a Minimum Viable Product (MVP) during a flight to Argentina and launch it upon landing. He developed a basic version, launched it immediately, and informed his clients via email.
On the first day, Storemapper gained three paying subscribers. This initial success demonstrated the product's market demand and provided a solid foundation for the business.
How did Tyler build the initial version of Storemapper?
He initially built an MVP, and the landing page consisted of a few lines of text and a big blue sign-up button. He didn't build features until many potential customers said they wouldn’t sign up without it, or many existing customers said they would cancel without it.
What was the growth strategy for Storemapper and how did they scale?
In-app searches from stores of various e-commerce platforms like Shopify, Bigcommerce, and Magento. Tyler crawled the forums on these platforms, answering questions and—when appropriate—pointing people to Storemapper. Later, he built integrations with e-commerce platforms that would allow the app to be found through their app store search functions.
Email marketing The founder had been doing freelance work, and the first 5 customers came from him emailing every client he had ever had about Storemapper.
Direct Sales on Upwork He also searched job sites like Upwork for people looking to hire a freelancer to do a custom build and would swoop in and pitch them on Storemapper.
What's the pricing strategy for Storemapper?
Storemapper offers four pricing plans:
- Micro @ $24.99/Month
- Pro @ $39.99/Month
- Premium @ $69.99/Month
- Corporate @ $199.99/Month
What were the biggest lessons learned from building Storemapper?
If you're still struggling for a good business idea, I would really recommend doing some consulting work in an industry/market that you think might be a good target customer group. That will let you really get a solid understanding of their needs and can be the inspiration for a good product. — Tyler tringas (Source)
Storemapper Acquisition: How much did Storemapper sell for and what was the acquisition price?
Tyler attended MicroConf, a conference for bootstrapped software businesses, where he met Kevin McArdle from SureSwift Capital. He sold Storemapper to Kevin in 2017 for an undisclosed amount.
Discover Similar Business Ideas Like Storemapper
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Kiwi Sizing is an e-commerce plugin that simplifies size charts and offers fit recommenders, generating over $36k/month in revenue with a 5% month-over-month growth, and serving over 13,000 active stores worldwide.
More about Storemapper:
Who is the owner of Storemapper?
Tyler Tringas is the founder of Storemapper.
When did Tyler Tringas start Storemapper?
2012
What is Tyler Tringas's net worth?
Tyler Tringas's business makes an average of $20K/month.
How much money has Tyler Tringas made from Storemapper?
Tyler Tringas started the business in 2012, and currently makes an average of $240K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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