Firebean Coffee Roasters

Starting A Pedal-Powered Coffee Roasting Business

March 16th, 2019

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Michael Russo

Founder, Firebean Coffee Roasters

$7.5K

revenue/mo

Founders

Employees

Firebean Coffee R...

firebeancoffee.ca

from Whitehorse, Yukon, Canada

started January 2015

$7,500

revenue/mo

Founders

Employees

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Want more updates on Firebean Coffee Roasters? Check out these stories:

1. Growing Our Coffee Business By Experimenting With New Marketing Initiatives (2020) ➜

Hello! Who are you and what business did you start?

Hey!, My name is Michael Russo and I’m a Coffee Pedaler. My family and I run a pedal-powered coffee roastery in Canada’s beautiful Yukon Territory.

We call it Firebean Coffee Roasters and what makes us different is that we use a stationary bicycle and wood-fire to roast our small batches of coffee off-grid in the Boreal Forest. We liken it to a maple sugar shack, but for coffee. It’s low tech and high Craft and we love surprising people with great coffee made with rudimentary equipment.

Our flagship product is freshly roasted Fair Trade and Organic Coffee, Particularly the BUSHFIRE BLEND FIREWEED BLEND and our DARK roast. We love doing local collaborations some of those include a beer with Winterlong Brewing, coffee soaps with Berry Blue Toes Apothocary, a coffee sour with Deep Dark Wood brewing and an espresso biscotti with Yukon Chocolate Company. This is to name a few!

We cater...

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