On Growing Revenue To $8K/Month By Pivoting Our Offering [Update]

This is a follow up story for Smart Yeti Creative Agency. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Jeremy Kanne, and I am the owner/founder of Smart Yeti. Smart Yeti provides Fractional Chief Marketing Officer services to B2B Tech/SaaS companies. The journey here has been a long but good one.

I started Smart Yeti with the approach of finding the best-fit video production services in a market that didn’t want to provide middle-cost options because it’s hard. Within a few years, I expanded Smart Yeti’s scope to include most brand deliverables - websites, design, brand, etc. with the same philosophy of finding the best fit service according to need and budget.

We target businesses making $1-15 million annually and are B2B businesses - particularly technology and software / SaaS companies. Typically, the pain points seen in our target customer base are that they’ve “tried marketing” but haven’t seen the results they desired or are struggling to find the most cost-efficient solution.

We come in with a practiced hand across multiple marketing strategies and help hire & fire agencies, revise strategy to fit business goals, and assist in managing execution to eliminate roadblocks.