SHEATH LLC

Updates And Plans For Our $3.6M/Year Pouch Underwear Brand

Robert Patton
Founder, SHEATH LLC
$300K
revenue/mo
2
Founders
7
Employees
SHEATH LLC
from Woodland Park, CO, USA
started February 2014
$300,000
revenue/mo
2
Founders
7
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
Discover what books Robert recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi, I’m Robert Patton, a Former US Army soldier, entrepreneur, and the founder of SHEATH. SHEATH is a men’s underwear company that was founded in 2010, with an official launch in 2014.

SHEATH is a DTC product and the brand’s unique selling point is the patented Dual Technology, which is designed to keep a man’s genitals separated and supported for maximum comfort and performance.

The brand has gained a following among athletes and fitness enthusiasts and has been mentioned in several media outlets including Fox, Inc. 5000, the New Yorker, and more.

Sheath Underwear is respected for its dedication to creating comfortable and stylish underwear for all body types, promoting body positivity and self-love.

Here’s the link to my original Starter Story interview!

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