SHEATH LLC

A Strategic Partnership Helped Us Hit $3.6M/Year [Update]

Robert Patton
Founder, SHEATH LLC
$300K
revenue/mo
2
Founders
7
Employees
SHEATH LLC
from Woodland Park, CO, USA
started February 2014
$300,000
revenue/mo
2
Founders
7
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
Discover what books Robert recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hello, my name is Robert Patton and I run SHEATH. That’s right, we finally bought SHEATH.com after 10 years of having sheathunderwear.com. We paid 30k to buy SHEATH.com at the end of 2023 because we had just signed a Deal with the UFC.

We wanted to be able to have SHEATH.com in the octagon rather than sheathunderwear.com which might have been more confusing.

This is our 3rd or 4th Starter Story. Here is a link to the first one.

SHEATH Underwear specializes in selling high-quality men's and women's underwear, with our flagship product being the SHEATH 4.0 dual pouch men's underwear.

This design offers unmatched comfort, support, and anti-chafing benefits, making it ideal for men who prioritize functionality. Our target customers include those with active lifestyles, athletes, and individuals seeking everyday underwear with superior moisture control.

In 2024, we proudly became the Official Underwear of the UF C , a major milestone in...

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