How Noah Bragg Built Potion.so to $69K ARR & Sold For $300K
Potion is a no-code website builder that enables you to create custom websites on Notion, complete with a custom domain, custom styles, and fast page speeds, which are beneficial for SEO.
Potion.so Revenue
About The Potion.so Founder
Who is Noah Bragg?
Noah Bragg is the founder of Potion, a no-code website builder platform that was acquired for $300K. He is a software engineer with a Bachelor's degree in Computer Science from Cedarville University.
Prior to creating Potion, he co-founded and sold CoffeePass and Supportman. Currently, he is working on Uniswap.fish, a tool for crypto liquidity provider (LP) providers.
About The Business
What problem is Potion.so solving?
Non-technical startup founders want to launch websites without learning a new platform or complex web development skills. Potion.so is a no-code solution that simplifies turning Notion pages into fully functional websitesβ.
Testimonial tweet from a happy user illustrating how Potion.so solved a problem
Idea
How did Noah Bragg get the idea for Potion.so?
The idea for Potion.so originated from Noah's thesis that building on top of an existing platform is an effective strategy for creating an indie business. He felt that the approach leverages the established customer base and marketing channels of the platform.
Building on top of another platform is a great strategy for solo entrepreneurs and indie hackers. Your users are already there, making it easier to market your product. Many platforms even have a marketplace where you can list your product and gain customers. β Noah Bragg (Source: YouTube)
Noah had been using Notion and noticed a trend on Twitter where users were creating custom domains for their public Notion pages through a hacky project.
Observing that around 200 people were using this method, he realized there was a demand for a more streamlined solution.
This insight led him to develop Potion, which simplifies the process by allowing users to create websites with custom domains and personalized styling, while the content remains managed in Notion.
Build
How did Noah Bragg build the initial version of Potion.so?
Tech Stack:
- React
- Next.js
- Node.js
- MongoDB
- Vercel.
A snapshot of the landing page in June 2021.
Growth
What is the growth strategy for Potion.so?
Building on public and posting updates on Twitter and YouTube helped him acquire customers.
Bragg began a "build in public" journey, consistently sharing updates on Twitter. This approach allowed him to receive real-time feedback from his followers as he progressed with the project.
Building in public was my first strategy as I knew people that enjoy following building in public are typically also entrepreneurs which is perfect for my kind of customer. β Noah Bragg (Source)
video illustrating founders "build-in public" approach
Pricing
How does Potion.so price their products?
Potion.so offers a free plan and 3 subscription plans. Here are the current pricing options:
- One Site Plan: $10 per month.
- Up to Three Sites Plan: $24 per month.
- Up to Eight Sites Plan: $48 per month.
Pricing as of May 2024
Potion.so Acquisition
How much did Potion.so sell for and what was the acquisition price?
Noah decided to sell because of his desire to pursue something new.
After working on Potion for two and a half years and dabbling with different projects on the side, I felt the urge to pursue a new challenge in a different market or niche. This desire for something new was the main driver behind my decision to sell. β Noah Brugge ()
So, he listed his business on Acquire.com and priced it at $400K, but later lowered the price to $300K. attracting 25 verified buyers who reached out and signed an NDA to see more info.
Noah shortlisted 2 of them had more conversations and finally picked one who bought the business for $300K.
Noah's Tweet explaining how he sold Potion.so
Similar Ideas
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This case study explores the journey of building Recall, an AI-powered browser extension, and how the founder experienced initial struggles with user retention, sought feedback, made product improvements, and secured VC funding after a viral HackerNews post, leading to a successful launch and continued growth.
More about Potion.so
Who is the owner of Potion.so?
Noah Bragg is the founder of Potion.so.
When did Noah Bragg start Potion.so?
2021
What is Noah Bragg's net worth?
Noah Bragg's business makes an average of $6K/month.
How much money has Noah Bragg made from Potion.so?
Noah Bragg started the business in 2021, and currently makes an average of $72K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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