Plug and Law

How Erika Kullberg Quit a Corporate Job and Built A 30K/Month Digital Business

Founded By

Erika Kullberg

Monthly Revenue

$30K

Score

Founders

Employees

1 (est.)

Monthly Traffic

31.7K

Gross Margin

95%

Profitable

Yes

Year Started

2019

Customer

B2B & B2C

Revenue Per Visitor

$0.95

Founded By
Erika Kullberg: Monthly Revenue
$30K: Score
96: Founders
1

Employees
1 (est.): Monthly Traffic
31.7K: Gross Margin
95%: Profitable
Yes

Year Started
2019: Customer
B2B & B2C: Revenue Per Visitor
$0.95

Who is Erika Kullberg?

Erika Kullberg is a well-respected attorney and expert in personal finance, boasting an impressive social media following of more than 21 million.

She has been featured in popular publications like Inc. Magazine, CNBC, U.S. News & World Report, and Business Insider.

Furthermore, Kullberg hosts a weekly podcast named Erika Taught Me, where she interviews a new guest each week, sharing their personal finance tips and advice.nce tips and advice.

What problem does Plug and Law solve?

The process of hiring an attorney to create a legal template can be both time-consuming and expensive.

How did Erika come up with the idea for Plug and Law?

Besides the horrible work schedule, she didn’t like helping the “big corporations” make money as a lawyer and wanted to be able to make a difference.

After leaving her day job, she started Plug And Law, a legal tech company helping to fill a huge gap in the market and making legal knowledge more accessible.

How did Erika build the initial version of Plug and Law?

Erika Kullberg has always been passionate about teaching people about law and personal finance.

She created a YouTube channel to share her knowledge and began posting videos about quitting her corporate job.

Her videos quickly went viral, and she grew her channel to over 180,000 subscribers.

While building her YouTube channel, she leveraged her legal expertise and founded Plug and Law.

She created several ready-to-use legal templates for business owners, providing a quick alternative for those who didn’t have the time to meet with legal experts physically.

To date, she spends an hour a week keeping things up to date.

What was the growth strategy for Plug and Law and how did they scale?

Erika has built a huge audience by consistently creating video content that goes viral. She balances evergreen videos with trendy topics. She got 5M TikTok followers in just one month.

What's the pricing strategy for Plug and Law?

The course "Mastering YouTube for the Busy Professional" is priced at $497. Additionally, she sells a productized service that offers ready-to-use legal document templates for $97.

Discover Similar Business Ideas Like Plug and Law

	Idea	Revenue	Traffic	Revenue Per Visitor	Starting Costs
Getting Married...	planner brand	$50K monthly	— monthly	— per visitor	$0 to start
HMW Law	law firm	$250K monthly	— monthly	— per visitor	$200 to start
Attorney Brian ...	law firm	$5M monthly	— monthly	— per visitor	$800K to start
Noble Notary & ...	credit repair business	$15K monthly	— monthly	— per visitor	$1K to start
Albers & Associ...	business law consultant	$150K monthly	— monthly	— per visitor	$2.5K to start
Emirabiz	business plan consult...	$100K monthly	— monthly	— per visitor	$5.5K to start
Send me South	real estate business	$1.5K monthly	— monthly	— per visitor	— to start