How Erika Kullberg Quit a Corporate Job and Built A 30K/Month Digital Business
Who is Erika Kullberg?
Erika Kullberg is a well-respected attorney and expert in personal finance, boasting an impressive social media following of more than 21 million.
She has been featured in popular publications like Inc. Magazine, CNBC, U.S. News & World Report, and Business Insider.
Furthermore, Kullberg hosts a weekly podcast named Erika Taught Me, where she interviews a new guest each week, sharing their personal finance tips and advice.nce tips and advice.
What problem does Plug and Law solve?
The process of hiring an attorney to create a legal template can be both time-consuming and expensive.
How did Erika come up with the idea for Plug and Law?
Besides the horrible work schedule, she didn’t like helping the “big corporations” make money as a lawyer and wanted to be able to make a difference.
After leaving her day job, she started Plug And Law, a legal tech company helping to fill a huge gap in the market and making legal knowledge more accessible.
How did Erika Kullberg build the initial version of Plug and Law?
Erika Kullberg has always been passionate about teaching people about law and personal finance.
She created a YouTube channel to share her knowledge and began posting videos about quitting her corporate job.
Her videos quickly went viral, and she grew her channel to over 180,000 subscribers.
While building her YouTube channel, she leveraged her legal expertise and founded Plug and Law.
She created several ready-to-use legal templates for business owners, providing a quick alternative for those who didn’t have the time to meet with legal experts physically.
To date, she spends an hour a week keeping things up to date.
What was the growth strategy for Plug and Law and how did they scale?
Erika has built a huge audience by consistently creating video content that goes viral. She balances evergreen videos with trendy topics. She got 5M TikTok followers in just one month.
What's the pricing strategy for Plug and Law?
The course "Mastering YouTube for the Busy Professional" is priced at $497. Additionally, she sells a productized service that offers ready-to-use legal document templates for $97.
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More about Plug and Law:
Who is the owner of Plug and Law?
When did Erika Kullberg start Plug and Law?
What is Erika Kullberg's net worth?
How much money has Erika Kullberg made from Plug and Law?
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